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AU 11516 | Enterprise Profile

Bubs Australia Limited

IW
IBISWorld Research Department
Analyst Australia

Bubs Australia is a Public Company that generates the majority of its income from the Dairy Produce Wholesaling industry. In 2025 the company generated total revenue of $104,847,000 including sales and other revenue. In 2025 Bubs Australia had 80 employees including employees from all subsidiaries under the company's control. The Chief Executive of Bubs Australia is Ms Kristy Carr whose official title is Founder, Managing Director & Chief Executive. The Chairman of Bubs Australia is Mr Dennis Lin whose official title is Executive Chairman. Bubs Australia Limited manufactures and produces baby food, dairy products, and infant formulas. The company also provides canning services for nutritional dairy products. The company sells the following products: Bubs Supreme Cows Milk Formula Goats Milk Formula Vita Bubs Puree Cereal Rusks Snacks Family Nutrition

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What's included in this industry analysis

IBISWorld's research coverage on the Bubs Australia Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

Bubs Australia Limited, trading as Bubs Australia, operates under the ABN 63 060 094 742 and was incorporated on 28 May 1993. Bubs Australia Limited trades on the Australian Securities Exchange under the ticker code ASX:BUB. Bubs Australia Limited primarily operates in the Dairy Produce Wholesaling industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within Bubs Australia Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents Bubs Australia Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Bubs Australia Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of Bubs Australia Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of Bubs Australia Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Bubs Australia Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of Bubs Australia Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is Bubs Australia Limited?

Bubs Australia Limited manufactures and produces baby food, dairy products, and infant formulas. The company also provides canning services for nutritional dairy products. The company sells the following products: Bubs Supreme Cows Milk Formula Goats Milk Formula Vita Bubs Puree Cereal Rusks Snacks Family Nutrition

What industry does Bubs Australia Limited operate in?

Bubs Australia Limited, trading as Bubs Australia, is a Public Company that generates the majority of its income from the Dairy Produce Wholesaling industry in Australia.

Where is Bubs Australia Limited located?

Murray Cod Australia Limited company is based at 23 Nina Link, Dandenong south, Victoria, Australia.

Who is the CEO of Bubs Australia Limited?

The DIRECTOR of Bubs Australia Limited is Dawson Lin and the DIRECTOR is Katrina Rathie.

What was Bubs Australia Limited’s revenue in 2025?

In 2025, Bubs Australia Limited generated total revenue of approximately $104.8 million.

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