Australia
AU D1141 |Business Environment Profile

New passenger motor vehicle sales in Australia - Data and Analysis (1995-2033)

IBISWorld forecasts the number of new passenger motor vehicle sales to rise by 2.1% in 2025-26, to total 899,580 vehicle sales. This is largely due to a rebound following a slump in new motor vehicle sales in the previous year. Easing interest rates and a hike in household discretionary incomes in 2025-26 are expected to drive growth in new passenger vehicles. Additionally, despite remaining negative an improvement in consumer confidence over the year is expected to make consumers become more optimistic about their future financial position, prompting some individuals to purchase new vehicles.The number of new passenger vehicles sales has climbed over the past five years. This rise is largely attributable to growth in the population aged over 18. Even so, volatile economic conditions have restricted consumer purchasing power, weighing on the likelihood of them purchasing a new motor vehicle.The Australian passenger vehicle manufacturing industry ceased to exist in October 2017, after Holden and Toyota closed their respective domestic production facilities. Three years after Holden ended its production facility, its parent company, GM, retired the Holden Brand in 2021. GM stated high manufacturing costs and a small domestic market in Australia as the reasons for retiring the Holden brand.A growing portion of consumers have opted for SUVs over the past five years, with sales of these vehicles expected to account for approximately 77% of new passenger motor vehicle sales. This shift in consumer preference is driven by several factors. Many buyers are attracted to the increased interior space, versatility, and higher seating position that SUVs provide, which offer enhanced comfort and safety for families and individuals. However, some consumers have opted to purchase small vehicles, which report lower fuel consumption, due to environmental concerns or to seek fuel cost savings. Furthermore, electric vehicles (EVs) are representing a growing share of new vehicle sales. However, this is still a tiny proportion relative to total vehicle sales, as EVs represent approximately 9.5% of new vehicle sales, according to the Electric Vehicle Council. Overall, IBISWorld forecasts total new passenger motor vehicle sales to rise at a compound annual rate of 3.3% over the five years through 2025-26.

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New passenger motor vehicle sales

1995-2033

Estimated Value in 2026

XX
2021-26 CAGR XX%
2025-26 Change XX%

Forecast Value in 2033

XX
2026-33 CAGR XX%
2026-27 Change XX%

This report analyses the number of new passenger vehicles and sport utility vehicles (SUVs) sold in Australia. The data for this report is sourced from the Australian Bureau of Statistics and the Federal Chamber of Automotive Industries. New vehicle sales are considered to be an important indicator of the health of the economy and economy-wide trends. During times of recession, purchases of new vehicles fall. Conversely, at times when the economy is booming, new vehicle purchases increase. The purchase of new passenger vehicles forms a significant part of consumer expenditure and is an important indicator of consumer sentiment.

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Frequently Asked Questions

What was the new passenger motor vehicle sales in Australia in 2026?

The new passenger motor vehicle sales in Australia in 2026 was 899,580 units.

How has the new passenger motor vehicle sales in Australia changed in 2026?

The new passenger motor vehicle sales in Australia grew by 3.3% in 2026.

What was the forecast growth rate of new passenger motor vehicle sales in Australia over the next five years?

IBISWorld’s data and analysis on new passenger motor vehicle sales in Australia includes forecasted growth rates over the next five years.

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