Domestic price of poultry

IBISWorld expects the domestic price of poultry to fall by 2.1% in 2025-26, to 122.1 index points. Rising beef and sheep meat prices, along with tightened consumer budgets, have supported robust demand for poultry. Despite healthy demand, reasonably flat coarse grain prices and other input costs have enabled poultry farmers and processors to remain competitive by lowering their prices amid intense competition, which, paired with strong price growth in recent years, is expected to drive a downward trend in poultry prices in 2025-26.

Poultry is the most consumed meat in Australia, and poultry meat consumption has grown over the past five years. Per capita poultry consumption is estimated to total 51.9 kilograms during 2025-26. Increasingly health-conscious consumers have opted for poultry meat as a leaner source of protein instead of red meats like lamb, beef and veal. Elevated beef prices amid the cost-of-living crisis have weakened domestic beef and veal consumption over the past few years. These trends have encouraged consumers to choose poultry, supporting both consumption and prices.

Given the rising popularity of chicken and other poultry products, major supermarkets have turned their attention to these items to drive consumers instore through low prices. However, input costs, including coarse grain and energy prices, spiked over the two years through the end of 2022-23, placing upwards pressure on the domestic price of poultry over the past few years. More recently, intense competition with poultry substitutes, like beef and sheep meat and falling input costs have allowed the domestic price of poultry to start easing. Overall, IBISWorld expects the domestic price of poultry to increase at a compound annual rate of 2.7% over the five years through 2025-26.