IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Sport in Australia Industry Data and Analysis
The Sports sector has experienced robust growth over the past five years, driven primarily by lucrative broadcast deals. The AFL and NRL secured substantial agreements, significantly boosting revenue. The AFL's deal amounts to $643 million annually, while the NRL's is over $400 million per annum. Cricket Australia and Tennis Australia also secured favourable contracts, enhancing their financial performance. As a result, revenue has flowed through to professional clubs and local-level administrations, improving player agreements and local sports investments.
Access this data your way
The Sport in Australia Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Sport industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Sport industry in Australia operates under the ANZSIC industry code X0028. Businesses in this sector are involved in sports administration, sports instruction or sports betting activities. The industry also includes sports clubs and sporting facility operators. Related terms covered in the Sport industry in Australia include doping, anti-siphoning and federation internationale de football association.
What's included in this industry?
Products and services covered in Sport industry in Australia include Sports administrations, Sports clubs and Sports facilities.
What companies are included in this industry?
Companies covered in the Sport industry in Australia include AFL, Australian Rugby League Commission and Tennis Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sport industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sport industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sport industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sport industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sport industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sport industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sport industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sport industry in Australia.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Sport industry in Australia in 2026?
The market size of the Sport industry in Australia is $20.1bn in 2026.
How many businesses are there in the Sport industry in Australia in 2025?
There are 12,123 businesses in the Sport industry in Australia, which has grown at a CAGR of 2.1 % between 2020 and 2025.
How may import tariffs affect the Sport industry in Australia?
The Sport industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Sport industry in Australia?
The Sport industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sport industry in Australia grown or declined over the past 5 years?
The market size of the Sport industry in Australia has been growing at a CAGR of 5.4 % between 2020 and 2025.
What is the forecast growth of the Sport industry in Australia over the next 5 years?
Over the next five years, the Sport industry in Australia is expected to grow.
What are the biggest companies in the Sport industry in Australia?
The biggest companies operating in the Sport industry in Australia are AFL, Australian Rugby League Commission and Tennis Australia
What does the Sport industry in Australia include?
Sports Instructors and Sports and Physical Recreation Clubs are part of the Sport industry in Australia.
Which companies have the highest market share in the Sport industry in Australia?
The company holding the most market share in the Sport industry in Australia is AFL.
How competitive is the Sport industry in Australia?
The level of competition is low and steady in the Sport industry in Australia.
Cut through the noise with intelligence you can trust
