IBISWorld Platform
Integrations
Microsoft Copilot
Claude
ChatGPT
IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Internet Service Providers in Australia Industry Data and Analysis
The Internet Service Providers industry has suffered from revenue declines over the past few years despite consumers’ increased reliance on the internet. Market share concentration is falling as intense competition from small-scale providers offering attractive packages drives demand away from the major incumbents like Telstra. This price competition has forced major players to push down their prices, putting downwards pressure on profit margins. However, margins have improved from a low 2020-21 base year as internet service providers (ISPs) have recovered from the loss of profitability caused by the transition from high-margin copper networks to low-margin NBN resales by making incremental price hikes and upselling higher speed plans to businesses and affluent consumers.
Ways to access
Get this data your way
Explore the flexible connection options to access data and analysis.
What's included in this industry analysis
IBISWorld's research coverage on the Internet Service Providers industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released August 2026.
About this industry
What's this industry report about?
The Internet Service Providers industry in Australia operates under the ANZSIC industry code J5911. The Internet Service Providers industry retails Internet services to businesses, households and governments, including providers who own or lease telecommunications infrastructure. Internet services are provided through dial-up, integrated services, digital networks and fixed broadband connections. The Internet Service Providers industry also offers internet-reliant telecommunications services, including voice-over-internet protocol (VoIP). Related terms covered in the Internet Service Providers industry in Australia include fibre-to-the-premises (fttp), isp, voice over internet protocol (voip) and telco.
What's included in this industry?
Products and services covered in Internet Service Providers industry in Australia include Digital subscriber line (DSL), NBN 12Mbps and NBN 25Mbps.
What companies are included in this industry?
Companies covered in the Internet Service Providers industry in Australia include Telstra, TPG Telecom and Optus.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Internet Service Providers industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Internet Service Providers industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Internet Service Providers industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Internet Service Providers industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Internet Service Providers industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Internet Service Providers industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Internet Service Providers industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Internet Service Providers industry in Australia.
Access this data your way
The Internet Service Providers in Australia Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Internet Service Providers industry in Australia in 2026?
The market size of the Internet Service Providers industry in Australia is $6.8bn in 2026.
How many businesses are there in the Internet Service Providers industry in Australia in 2026?
There are 1,316 businesses in the Internet Service Providers industry in Australia, which has declined at a CAGR of 0.6 % between 2021 and 2026.
How may import tariffs affect the Internet Service Providers industry in Australia?
The Internet Service Providers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Internet Service Providers industry in Australia?
The Internet Service Providers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Internet Service Providers industry in Australia grown or declined over the past 5 years?
The market size of the Internet Service Providers industry in Australia has been declining at a CAGR of 2.2 % between 2021 and 2026.
What is the forecast growth of the Internet Service Providers industry in Australia over the next 5 years?
Over the next five years, the Internet Service Providers industry in Australia is expected to grow.
What are the biggest companies in the Internet Service Providers industry in Australia?
The biggest companies operating in the Internet Service Providers industry in Australia are Telstra, TPG Telecom and Optus
What does the Internet Service Providers industry in Australia include?
NBN 12Mbps and NBN 25Mbps are part of the Internet Service Providers industry in Australia.
Which companies have the highest market share in the Internet Service Providers industry in Australia?
The company holding the most market share in the Internet Service Providers industry in Australia is Telstra.
How competitive is the Internet Service Providers industry in Australia?
The level of competition is high and increasing in the Internet Service Providers industry in Australia.
Cut through the noise with intelligence you can trust
