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Health and Wellness Spas in Australia Industry Data and Analysis
The Health and Wellness Spas industry has experienced growth driven by several key factors over the past few years, supported by a rising focus on wellness. Increasing household discretionary incomes have allowed consumers to spend more on luxury spa treatments and comprehensive wellness experiences, boosting demand significantly. At the same time, domestic and international tourism growth has contributed to higher footfall in destination spas and specialised retreats, enhancing revenue streams. Growth in premium treatment offerings and services, supported by stronger upselling and rising household incomes, has underpinned profitability. Corporate demand for wellness services continues to sustain industry revenue as businesses increasingly integrate spa venues into their employee health and wellness initiatives. As a result, health and wellness spas’ revenue is expected to climb at an annualised rate of 1.0% over the five years through 2025-26 to $2.8 billion. This trend includes an estimated decline of 0.6% in 2025-26, as heightened cost-of-living pressures and interest rate hikes have limited spending in the past year.
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What's included in this industry analysis
IBISWorld's research coverage on the Health and Wellness Spas industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released May 2026.
About this industry
What's this industry report about?
The Health and Wellness Spas industry in Australia operates under the ANZSIC industry code OD4150. Spas offer services like massages, facials and body treatments. The industry includes day spas, which may operate independently or be located at resorts or hotels, as well as medical spas and destination spas. Related terms covered in the Health and Wellness Spas industry in Australia include medical spa, destination spa, day spa, on-demand spa services, cryotherapy and hyper-personalisation.
What's included in this industry?
Products and services covered in Health and Wellness Spas industry in Australia include Day spas, Medical spas and Destination spas.
What companies are included in this industry?
Companies covered in the Health and Wellness Spas industry in Australia include Endota and Peninsula Hot Springs.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Health and Wellness Spas industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Health and Wellness Spas industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Health and Wellness Spas industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Health and Wellness Spas industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Health and Wellness Spas industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Health and Wellness Spas industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Health and Wellness Spas industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Health and Wellness Spas industry in Australia.
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Frequently Asked Questions
What is the market size of the Health and Wellness Spas industry in Australia in 2026?
The market size of the Health and Wellness Spas industry in Australia is $2.8bn in 2026.
How many businesses are there in the Health and Wellness Spas industry in Australia in 2026?
There are 632 businesses in the Health and Wellness Spas industry in Australia, which has declined at a CAGR of 0.6 % between 2021 and 2026.
How may import tariffs affect the Health and Wellness Spas industry in Australia?
The Health and Wellness Spas industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Health and Wellness Spas industry in Australia?
The Health and Wellness Spas industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Health and Wellness Spas industry in Australia grown or declined over the past 5 years?
The market size of the Health and Wellness Spas industry in Australia has been growing at a CAGR of 1.0 % between 2021 and 2026.
What is the forecast growth of the Health and Wellness Spas industry in Australia over the next 5 years?
Over the next five years, the Health and Wellness Spas industry in Australia is expected to grow.
What are the biggest companies in the Health and Wellness Spas industry in Australia?
The biggest companies operating in the Health and Wellness Spas industry in Australia are Endota and Peninsula Hot Springs
What does the Health and Wellness Spas industry in Australia include?
Destination spas and Medical spas are part of the Health and Wellness Spas industry in Australia.
Which companies have the highest market share in the Health and Wellness Spas industry in Australia?
The company holding the most market share in the Health and Wellness Spas industry in Australia is Endota.
How competitive is the Health and Wellness Spas industry in Australia?
The level of competition is moderate and increasing in the Health and Wellness Spas industry in Australia.
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