Kogan.com Limited - Australian Company Profile

Company Type: Public Company

ASX Code: KGN

What does Kogan.com Limited do?

Kogan.com Limited is a locally-owned publicly listed company, deriving revenue from the online sale of goods and services. The company employs approximately 150 people, operates in Australia and New Zealand, and is administered by its head office in South Melbourne. The company's registered office is C/- Mertons Corporate Services, 7/330 Collins Street, Melbourne, Vic 3000.

Kogan is listed on the ASX under the code KGN. 

 

Kogan.com Limited - Products & Brands

Kogan.com Limited is an online seller of consumer electronics and goods, as well as other related products. The company's product range includes, but is no limited to the following:

  • TV & Home Theatre: Televisions, displays, home & audio theatre, TV accessories, and media devices.
     
  • Computers & Tablets: Computers, tablets, iPads & eReaders, tablet accessories, networking & storage devices, monitors & displays, printers & scanners and computer hardware and accessories.
     
  • Phones: Apple and Android mobile phones, wearable tech and phone accessories.
     
  • Cameras & Drones: Action cameras, binoculars & telescopes, compact digital cameras, dash cams, drones, DSLR cameras, home security, IP cameras/webcams, spy gear, video cameras, and camera lenses and accessories.
     
  • Audio: Headphones, speakers, home audio & theatre, and MP3 Players.
     
  • Appliances: Kitchen appliances, heating, cooling & air quality equipment, cleaning & laundry, home appliances and accessories.
     
  • Home & Garden: Bedding & bathroom, lighting, pet care, home essentials, furniture & decor, rugs, garden & outdoors and kitchen & dining.
     
  • Office supplies: Furniture, essentials, printers & scanners and power & electrical equipment.
     
  • Baby, Kids & Family: Baby apparel, equipment & monitors, strollers, and toys & games.
     
  • Gadgets, Toys & Video games: Gifts & gadgets, books, gaming, toys, and batteries.  
     
  • Shoes & Fashion: Watches, footwear, accessories, lingerie and apparel.
     
  • Health & Beauty: Cosmetics & perfumes, toiletries & essentials, haircare, health & medical, skincare and massage & relaxation.
     
  • Sports, Outdoors & Luggage: Outdoor gear, sporting equipment, and luggage & travel.
     
  • Tools & Automotive: Tools & equipment for home use, and automotive accessories.
     
  • Pantry: groceries and other household goods: Coffee, food preparation, grooming & shaving, kitchen accessories and laundry products.

The company also operates the following brands:

  • Kogan Mobile: Provides different mobile plans for customers.
  • Kogan Insurance: Provision of car, home & contents, travel, health, and life insurance
  • Kogan Travel: Offers domestic and international vacation packages.
  • Kogan Internet: Provision of internet connection services via the NBN.
  • Kogan Money: Offers competitive home loan rates for a variety of services.
  • Kogan Retail & Kogan Marketplace: Offers products from a wide range of categories and leading brands.
  • Dick Smith: operates the Dick Smith online store which offers a variety of electrical and consumer goods.

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Kogan.com Limited - Financial Statements

pie_chart Kogan.com Limited Financial Profit & Loss Account

BALANCE DATE6/30/20196/30/20186/30/20176/30/20166/30/2015
Sales Revenue432,5660.40.30.20.2
Other Revenue0000000000000000000000000
Total Revenue0000000000000000000000000
Cost of Goods Sold0000000000000000000000000
Depreciation0000000000000000000000000
R & D Expenditure0000000000000000000000000
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Kogan.com Limited - Financial Ratios

pie_chart Kogan.com Limited Financial Growth

BALANCE DATE6/30/20196/30/20186/30/20176/30/20166/30/2015
Total Revenue Growth6.0342.7237.325.43N/A
Sales Revenue Growth0000000000000000000000000
EBITDA0000000000000000000000000
NPAT0000000000000000000000000
Shareholder's Funds0000000000000000000000000
AAAAAA AAAAAA0000000000000000000000000

pie_chart Kogan.com Limited Financial Ratios

BALANCE DATE6/30/20196/30/20186/30/20176/30/20166/30/2015
Return on Revenue (ROR) (%)3.93.41.30.40.0
Return on Shareholders’ Funds (ROSF) (%)0000000000000000000000000
Return on Assets (ROA) (%)0000000000000000000000000
Profit Margin (%)0000000000000000000000000
Revenue per Employee ($’000 per person)0000000000000000000000000
AAAAAA AAAAAA0000000000000000000000000
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Kogan.com Limited's Competitive Environment

Kogan.com Limited operates in the following industries:

  • G4200 - Consumer Goods Retailing in Australia
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Kogan.com Limited's main competitors:

  • Wesfarmers Limited
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Company Profiles - table of contents

A high-level overview of Kogan.com Limited’s registered business details, a company synopsis, history and background, as well as Kogan.com Limited’s main brands and products.

We outline the Kogan.com Limited’s key personnel by position type and title.

Get a full view of Kogan.com Limited’s financials, including Profit and Loss Account (Revenue, Interest, Profit and Loss, and Audit Fees) and Balance Sheet (Current Assets, Non-Current Assets, Current Liabilities, Non-Current Liabilities, Shareholders’ Equity), as well as Number of Employees, Number of Share on Issue, Market Capitalisation and Earnings per Share where available. Note: we do not provide a full financial details for all company profiles.

Understand the main operating divisions of Kogan.com Limited, including Revenue and Assets under each Segment, Industries and Geographic Locations Kogan.com Limited operates in.

Understand the competitive threats and opportunities within the industries Kogan.com Limited operates in. Gain insight into the industry trends and competitive forces that Kogan.com Limited is exposed to.

We outline Kogan.com Limited’s ultimate parent and largest shareholders.

A list of Kogan.com Limited’s associated companies, holding company and trusts.

Where available, we provide details of Kogan.com Limited’s banker, external auditor, insurance broker, internal auditor, solicitor and telecommunication provider.

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Included in Report

  • Company History & Synopsis
    Company History & Synopsis
  • Company Financial Statements
    Company Financial Statements
  • Financial Ratios
    Financial Ratios
  • Industry Averages
    Industry Averages
  • Competitive Landscape
    Competitive Landscape
  • Key Company Personnel
    Key Company Personnel
  • Subsidiaries & Ownership Structure
    Subsidiaries & Ownership Structure

Why buy this company profile on Kogan.com Limited?

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  • Understand a company’s competitive landscape
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The profile on Kogan.com Limited includes:

  • Company History and Synopsis
  • Overview of Brands and Products
  • Company Financial Statements and Financial Ratios
  • Key Company Personal
  • Subsidiaries, Shareholders and Ownership Structure
  • Service Providers

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