AU & NZ ENTERPRISE PROFILES Limited - Australian Company Profile

Enterprise Type: Public Company


What does Limited do? Limited is a locally-owned publicly listed company, deriving revenue from a wide range of business activities principally online retailing and marketplaces. The company employs approximately 180 people, operates in Australia and New Zealand with smaller operations overseas, and is administered by its head office in Melbourne. 


Kogan is listed on the ASX under the code KGN. Limited - Products & Brands Limited is an online retailer of consumer goods, as well as other related products and services. The company's product range includes, but is no limited to the following: 

  • TV & Home Theatre: Televisions, displays, home & audio theatre, TV accessories, and media devices.
  • Computers & Tablets: Computers, tablets, iPads & eReaders, tablet accessories, networking & storage devices, monitors & displays, printers & scanners and computer hardware and accessories.
  • Phones: Apple and Android mobile phones, wearable tech and phone accessories.
  • Cameras & Drones: Action cameras, binoculars & telescopes, compact digital cameras, dash cams, drones, DSLR cameras, home security, IP cameras/webcams, spy gear, video cameras, and camera lenses and accessories.
  • Audio: Headphones, speakers, home audio & theatre, and MP3 Players.
  • Appliances: Kitchen appliances, heating, cooling & air quality equipment, cleaning & laundry, home appliances and accessories.
  • Home & Garden: Bedding & bathroom, lighting, pet care, home essentials, furniture & decor, rugs, garden & outdoors and kitchen & dining.
  • Office supplies: Furniture, essentials, printers & scanners and power & electrical equipment.
  • Baby, Kids & Family: Baby apparel, equipment & monitors, strollers, and toys & games.
  • Gadgets, Toys & Video games: Gifts & gadgets, books, gaming, toys, and batteries.  
  • Shoes & Fashion: Watches, footwear, accessories, lingerie and apparel.
  • Health & Beauty: Cosmetics & perfumes, toiletries & essentials, haircare, health & medical, skincare and massage & relaxation.
  • Sports, Outdoors & Luggage: Outdoor gear, sporting equipment, and luggage & travel.
  • Tools & Automotive: Tools & equipment for home use, and automotive accessories.
  • Pantry: groceries and other household goods: Coffee, food preparation, grooming & shaving, kitchen accessories and laundry products.

The company also operates the following brands:

  • Kogan Mobile: Provides different mobile plans for customers.
  • Kogan Insurance: Provision of car, home & contents, travel, health, and life insurance
  • Kogan Travel: Offers domestic and international vacation packages.
  • Kogan Internet: Provision of internet connection services via the NBN.
  • Kogan Money: Offers competitive home loan rates for a variety of services.
  • Kogan Cars: Offers competitive prices on car purchases.
  • Kogan Energy: Offers competitive rates on energy utility services.
  • Kogan Retail & Kogan Marketplace: Offers products from a wide range of categories and leading brands.
  • Dick Smith: operates the Dick Smith online store which offers a variety of electrical and consumer goods.
  • Mighty Ape: Operates the Mighty Ape online retail store specialising in the sale of video games, media, toys and electronics.
  • Matt Blatt: Matt Blatt operates an online only furniture retailing business

IBISWorld provides enterprise profiles on thousands of leading organizations across Australia and New Zealand.

LEARN MORE Limited - Financial Statements

pie_chart Limited Financial Profit & Loss Account

BALANCE DATE6/30/20226/30/20216/30/20206/30/20196/30/2018
Sales Revenue713,3750.
Other Revenue0000000000000000000000000
Total Revenue0000000000000000000000000
Cost of Goods Sold0000000000000000000000000
R & D Expenditure0000000000000000000000000
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Purchase this report or a membership to unlock the full analysis of the capital intensity of this industry. Limited - Financial Ratios

pie_chart Limited Financial Growth

BALANCE DATE6/30/20226/30/20216/30/20206/30/20196/30/2018
Total Revenue Growth-7.9656.7913.456.0342.72
Sales Revenue Growth0000000000000000000000000
Shareholder's Funds0000000000000000000000000
AAAAAA AAAAAA0000000000000000000000000

pie_chart Limited Financial Ratios

BALANCE DATE6/30/20226/30/20216/30/20206/30/20196/30/2018
Return on Revenue (ROR) (%)-
Return on Shareholders’ Funds (ROSF) (%)0000000000000000000000000
Return on Assets (ROA) (%)0000000000000000000000000
Profit Margin (%)0000000000000000000000000
Revenue per Employee ($’000 per person)0000000000000000000000000
AAAAAA AAAAAA0000000000000000000000000
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Purchase this report or a membership to unlock the full analysis of the capital intensity of this industry. Limited's Competitive Environment Limited operates in the following industries: Limited's main competitors:

  • Wesfarmers Limited
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Purchase this report or a membership to unlock the full analysis of the capital intensity of this industry.

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Enterprise Profiles - table of contents

Enterprise Details

Get a high-level overview of Limited, including registered business details, an enterprise synopsis, SWOT analysis and main brands and products.

Key Personnel

We outline the key personnel at Limited by position type and title.

Enterprise Financials

Get a full view of Limited’s financials, including Profit and Loss Account (Revenue, Interest, Profit and Loss, and Audit Fees) and Balance Sheet (Current Assets, Non-Current Assets, Current Liabilities, Non-Current Liabilities, Shareholders’ Equity), as well as Number of Employees, Number of Share on Issue, Market Capitalisation and Earnings per Share where available. Note: we do not provide a full financial details for all company profiles.

Growth & Ratios

Get a clearer picture of Limited’s performance, with key financial ratios and data on financial growth.

Operating Segments

Understand the main operating divisions of Limited, including Revenue and Assets under each Segment, Industries and Geographic Locations Limited operates in.

Competitor Benchmarking

Compare Limited’s financial ratios and growth to peers in their industries of operation for a clearer picture of performance.

Major Shareholders

We outline the ultimate parent and largest shareholders of Limited.


View a list of Limited’s associated companies, holding company, joint ventures and trusts, both domestic and international.


Find out more about the history and background of Limited, including founding information, past announcements, mergers and major projects.

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Included in Report

  • Enterprise History & Synopsis
    Enterprise History & Synopsis
  • Enterprise Financial Statements
    Enterprise Financial Statements
  • Financial Ratios
    Financial Ratios
  • Industry Averages
    Industry Averages
  • Competitive Landscape
    Competitive Landscape
  • Key Enterprise Personnel
    Key Enterprise Personnel
  • Subsidiaries & Ownership Structure
    Subsidiaries & Ownership Structure

Why buy this enterprise profile on Limited?

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The profile on Limited includes:

  • Enterprise History and Synopsis
  • Overview of Brands and Products
  • Enterprise Financial Statements and Financial Ratios
  • Key Enterprise Personnel
  • Subsidiaries, Shareholders and Ownership Structure
  • Service Providers

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