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COMPANY BENCHMARKING • UNITED STATES

Wpp Plc - Company Profile

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Wpp Plc - Overview

Brands
BBDO Worldwide, DDB Worldwide, Dentsu, Dentsu Aegis Network, Diversified Agency Services, FCB, Grey Group, Group M, Havas, Interpublic Group of Companies (IPG), Mediabrands, Mullenlowe Group, Ogilvy, Omnicom Group, Omnicom Media Group, Publicis Communication, Publicis Groupe, Publicis Healthcare, Publicis Media, Publicis. Sapient, TBWA Worldwide, UM, Unaligned, VMLY&R, Weber Shandwick, WPP, Wunderman Thompson
Description
Wpp is a public company headquartered in United Kingdom with an estimated 109,382 employees. In the US, the company has a notable market share in at least six industries: Advertising Agencies, Public Relations Firms, Media Buying Agencies, Market Research, Marketing Consultants, Digital Advertising Agencies and Marketing Consultants. Their largest market share is in the Digital Advertising Agencies industry, where they account for an estimated 8.8% of total industry revenue.
Company Details

Registered Name: Wpp Plc

Company Type: Other

Exchange: NYSE, OTC

Headquarters: Sea Containers 18 Upper Ground London X0 SE1 9GL

Employees: 109382

Wpp Plc - Operating Industries and Main Competitors

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Wpp Plc - Products and Services

  • Advertising Agencies in the US

    • Of the 6 core revenue-generating products and services in the Advertising Agencies in the US industry, Wpp Plc offers:
    • All other services
    • Bundled creative and placement services
    • Creative services
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  • Marketing Consultants in the US

    • Of the 5 core revenue-generating products and services in the Marketing Consultants in the US industry, Wpp Plc offers:
    • Marketing strategy and market development consulting services

  • Digital Advertising Agencies in the US

    • Of the 8 core revenue-generating products and services in the Digital Advertising Agencies in the US industry, Wpp Plc offers:
    • Banner advertising
    • Classifieds/directories
    • Lead generation
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Wpp Plc - Analyst Insights

WPP improved business leads to growth in 2021

On February 24, 2022, WPP reportedly made £12.8 billion ($16.8 billion) which is a 6.7% increase from last year. The company cited improvements in its business portfolio from key acquisitions of companies like Satalia, as well as strong performance in its GroupM subsidiary as reasons why it saw growth in the year. WPP did well enough in 2021 that it saw its fastest year of growth in over 20 years, leading the company to have already hit its targeted benchmarks for 2023, making the company two years ahead of its plans.

New Activity|M&A|Discontinued Activity


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Wpp Plc - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Wpp Plc's performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Advertising Agencies in the US, Marketing Consultants in the US, and Digital Advertising Agencies in the US industries.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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