Red Bull makes new drink called the Dragon Fruit
On March 19, 2021, Red Bull Gmbh (Red Bull) announced that the company is set to release a new flavored beverage entitled the Dragon Fruit. The company cited that the new drink contains as much caffeine as a cup of coffee. The company cited that the new drink has been curated to taste like berries with a mix of floral and plum and will also be sold in a bottle measured at 12 ounces instead of the company's usual 8.4 ounces.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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