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Kellogg Company - Company Profile

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Kellogg Company - Overview

Brands
All bran, Austin, Carr's, CheezIt, Coco pops, Corn Flakes, Corn pops, Crunchy nut, Eggo, Fiber Plus, Froot loops, Frosted Flakes, Frosted mini wheats, Gardenburger, Kelloggs, Krave, Morning star farms, Nutri Grain, Parati, Poptarts, Pringles, Rice Krispies, RXBAR, Special K, Town house
Description
Kellogg Company is a public company headquartered in Michigan with an estimated 33,577 employees. In the US, the company has a notable market share in at least six industries: Cereal Production, Cookie & Wafer Manufacturing, Cookie, Cracker & Pasta Production, Potato Chip Production, Meat Alternatives Production and Snack Food Production. Their largest market share is in the Cereal Production industry, where they account for an estimated 28.4% of total industry revenue and are considered an Incumbent because they display strong market share, but lower profit and revenue growth than some of their peers.
Company Details

Registered Name: Kellogg Company

Company Type: Operating

Exchange: NYSE

Headquarters: One Kellogg Square P O Box 3599 Battle Creek MI 49016-3599

Website: https://www.kelloggcompany.com/en_US/home.html

Employees: 33577

Kellogg Company - Operating Industries and Main Competitors

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Kellogg Company - Products and Services

  • Snack Food Production in the US

  • Of the 5 core revenue-generating products and services in the Snack Food Production in the US industry, Kellogg Company offers:
    • Nuts and seeds
    • Other chips snacks
    • Peanut butter
    • AAAAA AAAAA
  • Cookie, Cracker & Pasta Production in the US

  • Of the 5 core revenue-generating products and services in the Cookie, Cracker & Pasta Production in the US industry, Kellogg Company offers:
    • Cookies, wafers, ice cream cones
    • Crackers and biscuits
    • Dry pasta
    • AAAAA AAAAA
  • Cereal Production in the US

  • Of the 6 core revenue-generating products and services in the Cereal Production in the US industry, Kellogg Company offers:
    • Hot cereal foods
    • Other ready-to-eat grain breakfast cereals
    • Ready-to-eat corn breakfast cereals
    • AAAAA AAAAA
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Kellogg Company - Analyst Insights

Feeding Hungry Children in the US

In 2022 for National Cereal Day, Kellog Company (Kellog) announced its Breakfast for All campaign, which focuses primarily on childhood hunger. The company has partnered with No Kid Hungry, the only national campaign committed to ending childhood hunger in the United States. Kellog themselves will donate a minimum of $250 thousands, which it reports can provide up to 2.5 million meals. Its Breakfast for All campaign is part of the company’s’ Better Days global ESG strategy, which strives to create better days for 3 billion people by the end of 2030.

ESG


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Kellogg Company - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Kellogg Company's performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Snack Food Production in the US, Cookie, Cracker & Pasta Production in the US, and Cereal Production in the US industries.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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Kellogg Company - Financial Statements & Ratios

pie_chartKellogg Company Income Statement

BALANCE DATE12/31/202212/31/202112/31/201912/31/201812/31/2017
Revenue14,181.013,770.013,578.013,547.012,854.0
Cost of Revenue00000000000000000000
Cost of Revenue, Non-Cash00000000000000000000
Gross Profit00000000000000000000
AAAAAA AAAAAA00000000000000000000

pie_chartKellogg Company Balance Sheet

BALANCE DATE12/31/202212/31/202112/31/201912/31/201812/31/2017
Cash and EquivalentsN/AN/A397.0321.0281.0
Short-Term Investments00000000000000000000
Derivative Assets, Current00000000000000000000
Restricted Cash and Investments00000000000000000000
AAAAAA AAAAAA00000000000000000000

pie_chartKellogg Company Cash Flow

BALANCE DATE12/31/202212/31/202112/31/201912/31/201812/31/2017
Net Income1,495.01,264.0977.01,344.01,254.0
Income (Loss) From Discontinued Operations00000000000000000000
Depreciation, Depletion and Amortization00000000000000000000
Amortization of Financing Costs and Discounts00000000000000000000
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