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COMPANY BENCHMARKING • UNITED STATES

Daimler Ag - Company Profile

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Daimler Ag - Overview

Brands
Daimler Mobility, Mercedes-Benz
Description
Daimler Ag is a public company headquartered in Germany with an estimated 275,087 employees. In the US, the company has a notable market share in at least three industries: Truck & Bus Manufacturing, Car Sharing Providers and Heavy-Duty Diesel Engine Manufacturing. Their largest market share is in the Truck & Bus Manufacturing industry, where they account for an estimated 39.4% of total industry revenue and are considered an All Star because they display stronger market share, profit and revenue growth compared to their peers.
Company Details

Registered Name: Daimler Ag

Company Type: Other

Exchange: OTC

Headquarters: Mercedesstrasse 137 Stuttgart 2M 70546

Website: https://group.mercedes-benz.com/

Employees: 274616

Daimler Ag - Operating Industries and Main Competitors

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Daimler Ag - Products and Services

  • Truck & Bus Manufacturing in the US

  • Of the 3 core revenue-generating products and services in the Truck & Bus Manufacturing in the US industry, Daimler Ag offers:
    • Buses
    • Firefighting and other vehicles
    • Heavy-duty trucks
  • Heavy-Duty Diesel Engine Manufacturing

  • Of the 4 core revenue-generating products and services in the Heavy-Duty Diesel Engine Manufacturing industry, Daimler Ag offers:
    • Heavy-duty transportation engines
  • Car Sharing Providers

  • Of the 3 core revenue-generating products and services in the Car Sharing Providers industry, Daimler Ag offers:
    • Sedans and compact cars
    • Sports utility vehicles
    • Vans
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Daimler Ag - Analyst Insights

Daimer AG restructures with new name and new companies

On February 3, 2021, Daimler AG announces the company's intentions to restructure itself by dividing the company into two groups: Mercedes-Benz Cars & Vans, and Daimer Trucks & Buses. The Mercedes-Benz company will service luxury cars, while Daimer Trucks will service public transportation sectors. Also in part of the move, Daimler AG will be renamed the Mercedes-Benz Group (as of February 2022 the renaming has been made official) The recent rename signals the company's overall rebranding strategy into a name that has worldwide recognition, which will make consumers more willing to have interest in it.

Structural


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Daimler Ag - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Daimler Ag's performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Truck & Bus Manufacturing in the US, Heavy-Duty Diesel Engine Manufacturing, and Car Sharing Providers industries.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
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Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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