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National Research Corporation SupplierIQ Procurement Profile
National Research Corporation is a healthcare service company that develops a holistic humanized healthcare experience management framework. It offers a portfolio of subscription-based solutions that provide actionable information and analysis to healthcare organizations across patient experience, service recovery, care transitions, employee engagement, reputation management, rounding, and brand loyalty. Its primary solutions include marketing solutions, which include on-demand tools to measure brand value and build brand equity in their markets, and evaluate and optimize advertising efficacy and consumer recall; patient experience solutions, which provide quantitative and qualitative real-time feedback, improvement plans, and coaching insights; reputation solutions, which offers star ratings tools to enable a five-star rating metric and verified patient feedback; employee experience solutions, which provides real-time department level reporting and analytics; and the Huey, an artifical intelligence engine built for Human Understanding® for healthcare experience management. The firm was incorporated in Delaware on June 30, 2021. Its headquarters are located in Lincoln, Nebraska.
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What’s included in this SupplierIQ Profile
IBISWorld's SupplierIQ profile covering National Research Corporation includes financial statements, products & service markets, competitive position and key financial health ratios.
Company Snapshot
What’s covered in this SupplierIQ Profile?
This SupplierIQ profile on National Research Corporation covers the company’s financial statements, products & service markets, competitive position and key financial health ratios. National Research Corporation, trading as National Research, is a public company with 368 employees.
What industries does National Research Corporation operate in?
National Research Corporation primarily operates in Offices of All Other Miscellaneous Health Practitioners, as well as in Advertising Agencies in the US.
Product & Service Markets
What’s included in the Product & Service Markets chapter?
The Product & Service Markets chapter provides a breakdown of National Research Corporation’s key product and service segments, organized by standardized industry classifications like NAICS. It includes their market share in each of these markets with market share trends and insights.
Competitive Position
What’s included in the Competitive Position chapter?
The Competitive Position chapter covers National Research Corporation’s performance relative to competitors in each of the products and service markets the company operates in. This includes a detailed competitor matrix comparing the market share, return on assets, return on equity, pricing power and competitive outlook. There are qualitative insights and a detailed SWOT analysis included for each product and service market.
Income Statement
What’s included in the Income Statement chapter?
The Income Statement chapter includes datasets covering National Research Corporation’s historical financial performance. Line items include revenue, cost of sales, gross margins, general and administrative costs, research and development costs, depreciation, interest and taxes. This is available in current and historical datasets.
Balance Sheet
What’s included in the Balance Sheet chapter?
The Balance Sheet chapter includes datasets covering National Research Corporation’s historical financial health. Current asset and non-current asset accounts include line items like cash, receivables, inventories, property, plant and equipment, investments, goodwill. Current liabilities and non-current liabilities accounts include line items like accounts payable, debts, provisions and lease liabilities. The equity accounts include line items like paid-in capital, retained earnings, employee stock option plans and treasury stock. This is available in current and historical datasets.
Cash Flows
What’s included in the Cash Flows chapter?
The Cash Flows chapter includes detailed line item accounts covering National Research Corporation’s operating cash flow activities, financing cash flow activities and investing cash flow activities. This is available in current and historical datasets.
Ratios
What’s included in the Ratios chapter?
The Ratios chapter covers key financial metrics like the operating margin, gross margin, return on equity, return on assets, current ratio, quick ratio, EBIT margins, EBITDA margins, debt ratio, equity ratio and debt to equity ratios. This is available in current and historical datasets.
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Frequently Asked Questions
What is the 2025 revenue for National Research Corporation?
According to the 2026 IBISWorld ProcurementIQ report, National Research Corporation generated $137.4m in revenue.
Who are National Research Corporation’s main competitors?
The 2026 ProcurementIQ report benchmarks National Research Corporation against its top competitors across execution score, operational capabilities, pricing power, and market share.
What is National Research Corporation’s EBITDA margin?
National Research Corporation’s EBITDA margin is reported across a 7-year period in the 2026 IBISWorld ProcurementIQ report. The report includes a full income statement breakdown.
What markets does National Research Corporation operate in?
The 2026 report identifies all NAICS-coded product and service markets National Research Corporation participates in, including market share, concentration, profitability trends, and average vendor risk ratings.
How many employees does National Research Corporation have?
The 2026 ProcurementIQ report lists National Research Corporation’s employee count and benchmarks workforce size against key competitors to assess relative operational capacity.
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