Mobile Menu

Real Estate Photography in the US - Market Research Report (2014-2029)

Jared Ristoff Jared Ristoff New York, United States Last Updated: May 2024 NAICS OD6430 Spotlight Report

Revenue

$268.3m

2024

$268.3m

Past 5-Year Growth

Profit

$XX.Xm

Employees

6,181

Businesses

6,591

Wages

$XX.Xm

Real Estate Photography in the US industry analysis

Real estate photographers mainly provide homeowners and brokers with professional pictures of any dwelling. Over the years to 2024, industry performance was susceptive to macroeconomic conditions, like declining unemployment and increasing per capita disposable income. The industry experienced volatility as the COVID-19 pandemic created unfavorable economic conditions, causing many establishments to temporarily close and limit their customer visits. In 2021, macroeconomic conditions recovered strongly, and revenue continued growing significantly through 2022. Revenue grew at a CAGR of 0.6% to $268.3 million over the last few years, including an estimated decrease of 2.3% in 2024.

Trends and Insights

  • Revenue fell in 2020 due to the pandemic. Since demand for real estate photography services is typically tied to disposable income levels and general economic conditions, the pandemic caused a lot of economic uncertainty. This economic uncertainty made homeowners more reluctant to hire photographers for their listing and instead take the photos themselves.
  • Real estate photography services primarily focus on luxury dwellings. Large houses require the most and best quality photos to really display each house's key selling points.
  • The price of photography sessions is a major form of competition. Real estate photographer providers must ensure that prices are competitive so that customers remain loyal.

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
  • PDF report or online database with Word, Excel and PowerPoint export options
  • 100% money back guarantee

Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $268.3m in 2024.

Trends and Insights

Smartphone cameras will edge out professional photographic equipment, even within professional circles

  • As smartphone manufacturers relentlessly improve camera capabilities, commercial businesses in the United States are poised to favor these over professional-grade photographic solutions.
  • Additional trends and insights available with purchase
Real Estate Photography in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

AI image generation is poised to heavily damage US photo agencies

  • As artificial intelligence image generation becomes indistinguishable from photographer's pictures, the need for subject-independent photographs in the US market will decline.

Biggest companies in the Real Estate Photography in the US

There are no companies that hold a large enough market share in the Real Estate Photography in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Real Estate Photography in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Luxury homes, Mid-sized homes and Small single-family homes. Luxury homes is the largest segment of the Real Estate Photography in the US.

Trends and Insights

Luxury homes

  • The luxury homes segment holds the largest share of revenue out of all the markets.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry offer a range of exterior and interior photos of a property to businesses, homeowners, construction companies and real estate agents.

What's included in this industry?

Residential photographyCommercial photographyArchitectural photographyInterior photography

Companies

Purchase this report to view all major companies in this industry.

Related Terms

DRONEBROKERAGEVIRTUAL TOUR

Industry Code

NAICS 2017

NAICS 541922 - Real Estate Photography in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Revenue fell in 2020 due to the pandemic. Since demand for real estate photography services is typically tied to disposable income levels and general economic conditions, the...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Real estate photography services primarily focus on luxury dwellings. Large houses require the most and best quality photos to really display each house's key selling points.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The price of photography sessions is a major form of competition. Real estate photographer providers must ensure that prices are competitive so that customers remain loyal.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Real estate photographers don't benefit from any specific government assistance. The industry does receive some indirect assistance from various related industry associations...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchases consist of the newest cameras, editing software, backdrops, lighting and other technological equipment. Homeowners and brokers want the photo sessions to be as simp...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Real Estate Photography in the US industry in United States in 2024?

The market size of the Real Estate Photography in the US industry in United States is $268.3m in 2024.

How many businesses are there in the Real Estate Photography in the US industry in 2024?

There are 6,591 businesses in the Real Estate Photography in the US industry in United States, which has grown at a CAGR of 12.6 % between 2019 and 2024.

Has the Real Estate Photography in the US industry in United States grown or declined over the past 5 years?

The market size of the Real Estate Photography in the US industry in United States has been growing at a CAGR of 0.6 % between 2019 and 2024.

What is the forecast growth of the Real Estate Photography in the US industry in United States over the next 5 years?

Over the next five years, the Real Estate Photography in the US industry in United States is expected to grow.

What does the Real Estate Photography in the US in United States include?

Residential photography and Commercial photography are part of the Real Estate Photography in the US industry.

How competitive is the Real Estate Photography in the US industry in United States?

The level of competition is moderate and steady in the Real Estate Photography in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Movie & Video Production in the US
  • Apartment Rental in the US

Complementors

  • Real Estate Sales & Brokerage in the US
  • Photography in the US

International industries

  • There are no industries to display.

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.