Online Original Design T-Shirt Sales in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD5439Revenue
$380.3m
Past 5-Year Growth
Profit
$XX.Xm
Employees
1,225
Businesses
843
Wages
$XX.Xm
Online Original Design T-Shirt Sales in the US industry analysis
The Online Original Design T-shirt Sales industry is currently experiencing significant growth due to several key factors. The ongoing surge in e-commerce, driven by the COVID-19 pandemic and boosted by the increased accessibility and usage of broadband and mobile internet, has propelled demand for online shopping. Coupled with higher consumer confidence and greater disposable income, this has led to an increase in expenditure in the industry. As a result, Online Original Design T-shirt Sales are estimated to have grown at a CAGR of 9.4% to $380.3 million over the five years to 2023, including an increase of 2.2% in 2023 alone. Broadening the scope to the industry's performance specificities, one highlight is the rise in working from home culture, which has propelled the trend for leisurewear, boosting demand for online T-shirt sales. Consumer demand for personalization has noticeably grown, with an increased appetite for unique, custom-made designs. Additionally, a marked shift towards sustainable fashion has resulted in customers seeking out ethically-produced and environmentally-friendly clothing, providing an added area of growth for online apparel sellers.Looking ahead, it is forecasted that the Online Original Design T-shirt Sales industry will continue its upward trajectory. The industry is projected to grow at a CAGR of 4.0% over the next five years, to reach $463.8 million by 2028. However, average industry profit is expected to slightly dip due to the anticipated increase in competition as a result of the industry's low barriers to entry. E-commerce is expected to maintain its dominance, with advancements in technology further enhancing the online customer experience. Nevertheless, the industry must navigate potential headwinds, including the possibility of reduced online spending due to a changing economic landscape.
Trends and Insights
- The Online Original Design T-shirt Sales industry is experiencing vigorous growth due to the surge in e-commerce prompted by COVID-19 and the increasing trend in work-from-home culture promoting leisurewear demand. This significant growth is attributed to higher consumer confidence, increasing disposable income, an upward trend in personalization, and a shift toward sustainable fashion, elevating the demand for unique, custom-made designs and ethically-produced, environmentally-friendly products.
- Online T-shirt sales have witnessed significant growth in sales for girls and boys, indicating an increased online shopping trend among younger demographics. The growth has been due to the popularity of original design tees for special events and the interest in personalized, distinctive styles particularly among children and teens.
- The West holds the highest number of online original design T-shirt businesses, influencing the growth and diversity in the industry. The combination of a tech-savvy environment, creative industries and higher levels of disposable income stimulates original and innovative online ventures, resulting in a flourishing online T-shirt sales industry.
- The online original design T-shirt sales industry is heavily competitive and centered around factors such as price, product quality and variety and website performance. To stay competitive, enterprises focus on aspects like offering a range of products at different prices, ensuring high-quality digital and traditional screen printing, and maintaining user-friendly and efficient websites that enhance consumer shopping experience.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 9.4 % over the past five years, to reach an estimated $380.3m in 2023.
Trends and Insights
Online T-shirt sales surge amid the e-commerce boom
- With the onset of the COVID-19 pandemic, e-commerce witnessed a significant growth, largely benefiting online businesses, like the sale of original design T-shirts.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
E-commerce reigns supreme in the future of retail
- As an ever-increasing number of consumers rely on online shopping for convenience, it's anticipated that e-commerce will retain its popularity and account for an even larger share of consumer sales in the next five years.
Biggest companies in the Online Original Design T-Shirt Sales in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Customink, Llc | 150.0 | 6.4 | 4.3 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Women's shirts, Men's shirts and Boys' shirts. Women's shirts is the largest segment of the Online Original Design T-Shirt Sales in the US.
Trends and Insights
Understanding market shifts in women's and girls' online T-shirt sales
- Women's and girls' shirts refer to the online original design T-shirts catered specifically towards women and girls above the age of 2 years old. These are often graphic or text-based designs exclusive to certain online retailers.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Men's & Boys' Apparel Manufacturing in the US
- Women’s, Girls’ and Infants’ Apparel Manufacturing in the US
- Men's Clothing Stores in the US
- Women's Clothing Stores in the US
Complementors
- There are no industries to display.
International industries
- Men's Clothing Stores in Canada
- Clothing Retailing in Australia
- Clothing Retailing in New Zealand
- Clothing Retailing in the UK
- Clothing Retailing in Ireland
Table of Contents
About this industry
Industry definition
This industry sells T-shirts for men and women via company-owned outlets online. These items are typically offered exclusively through the company’s websites. Some websites require membership and send monthly T-shirt selections to members.
What's included in this industry?
Men's original design T-shirt retailingWomen's original design T-shirt retailingChildren's original design T-shirt retailingCompanies
Customink, LlcPurchase this report to view all 1 major companies in this industry.
Related Terms
E-TAILERSEARCH ENGINE OPTIMIZATION (SEO)BRICK-AND-MORTARM-COMMERCE (MOBILE COMMERCE)E-COMMERCE (ELECTRONIC COMMERCE)Industry Code
NAICS 45411 - Online Original Design T-Shirt Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The Online Original Design T-shirt Sales industry is experiencing vigorous growth due to the surge in e-commerce prompted by COVID-19 and the increasing trend in work-from-hom...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Online T-shirt sales have witnessed significant growth in sales for girls and boys, indicating an increased online shopping trend among younger demographics. The growth has b...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The West holds the highest number of online original design T-shirt businesses, influencing the growth and diversity in the industry. The combination of a tech-savvy environm...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The online original design T-shirt sales industry is heavily competitive and centered around factors such as price, product quality and variety and website performance. To st...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The online original T-shirt design industry enjoys a level playing field with no clear leaders. This is due to the high degree of customization offered by numerous companies,...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Customink, Llc's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Customink, Llc, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The online original design T-shirt industry is heavily influenced by the number of broadband and mobile internet connections. As internet penetration rises, there is an incre...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The shift toward digital transformation and crowdsourcing is expected to push industry profit higher by 2023. E-commerce brands can minimize costs and reduce product developm...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Original Design T-Shirt Sales in the US industry in United States in 2024?
The market size of the Online Original Design T-Shirt Sales in the US industry in United States is $380.3m in 2024.
How many businesses are there in the Online Original Design T-Shirt Sales in the US industry in 2023?
There are 843 businesses in the Online Original Design T-Shirt Sales in the US industry in United States, which has grown at a CAGR of 7.5 % between 2018 and 2023.
Has the Online Original Design T-Shirt Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Original Design T-Shirt Sales in the US industry in United States has been growing at a CAGR of 9.4 % between 2018 and 2023.
What is the forecast growth of the Online Original Design T-Shirt Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Original Design T-Shirt Sales in the US industry in United States is expected to grow.
What are the biggest companies in the Online Original Design T-Shirt Sales in the US market in United States?
The biggest company operating in the Online Original Design T-Shirt Sales market in United States is Customink, Llc
What does the Online Original Design T-Shirt Sales in the US in United States include?
Men's original design T-shirt retailing and Women's original design T-shirt retailing are part of the Online Original Design T-Shirt Sales in the US industry.
Which companies have the highest market share in the Online Original Design T-Shirt Sales in the US in United States?
The company holding the most market share in United States is Customink, Llc.
How competitive is the Online Original Design T-Shirt Sales in the US industry in United States?
The level of competition is high and steady in the Online Original Design T-Shirt Sales in the US industry in United States.
