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Online Legal Services in the US Industry Data and Analysis
The Online Legal Services industry has experienced robust growth as online legal documentation, lawyer networking and other general legal services have become more accessible. This industry, once controversial because it departed from traditional law firm structures and restrictions on offering legal advice without a bar-certified lawyer, has seen greater acceptance and legitimization. This shift is especially evident as services have expanded to include the creation of business incorporations, wills, trusts and online legal advice.Online providers tend to price their services lower than brick-and-mortar law firms, so as online resources have broadened, price-sensitive consumers have increasingly used the internet to find reasonably priced alternatives to traditional lawyers. The pandemic served as an accelerant for the adoption of online legal services by shifting client expectations and making remote access a necessity. With state courts limiting operating hours and remote work increasing the necessity of online platforms, the industry responded to the surge in demand by expanding subscription plans and building stronger customer portals. In the years since, online providers have benefited from growth in the number of small- and medium-sized businesses, which are the industry's most extensive client base. As a result, industry revenue is expected to increase at a CAGR of 4.8% to $15.2 billion through 2025. Even as revenue is projected to increase 9.9% in 2025, profit is expected to stagnate amid stiff competition.Strong demand for online legal services will continue moving forward, as cost-conscious buyers will turn to less expensive online options in the face of budget pressures. In response, leading providers like LegalZoom and Rocket Lawyer will further expand affordable subscription-based models, securing predictable income streams. Throughout, the industry is expected to remain highly competitive as technology enhances services, with providers investing in AI-powered tools to enable the completion of a broader range of forms and legal actions online. Afterward, industry revenue is projected to grow at a CAGR of 3.6% to $15.2 billion through 2030.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Legal Services industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Online Legal Services industry in the United States operates under the NAICS industry code OD5638. Operators in this industry provide legal services to clients using the internet and associated technologies as the primary means of communication. The industry includes virtual law firms without brick-and-mortar locations that offer both bundled and unbundled services, in addition to companies that primarily provide online legal documentation services, such as interactive documents that can be tailored to a client’s specific need. Related terms covered in the Online Legal Services industry in the United States include brick-and-mortar, unbundled legal service and legal document service provider.
What's included in this industry?
Products and services covered in Online Legal Services industry in the United States include Transactional services, including interactive legal documents, Subscription legal plans and Other services.
What companies are included in this industry?
Companies covered in the Online Legal Services industry in the United States include LegalZoom.com.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Legal Services industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Legal Services industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Legal Services industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Legal Services industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Legal Services industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Legal Services industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Legal Services industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Legal Services industry in the United States.
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Frequently Asked Questions
What is the market size of the Online Legal Services industry in the United States in 2026?
The market size of the Online Legal Services industry in the United States is $15.2bn in 2026.
How many businesses are there in the Online Legal Services industry in the United States in 2025?
There are 17,243 businesses in the Online Legal Services industry in the United States, which has grown at a CAGR of 4.7 % between 2020 and 2025.
How may import tariffs affect the Online Legal Services industry in the United States?
The Online Legal Services industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Legal Services industry in the United States?
The Online Legal Services industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Legal Services industry in the United States grown or declined over the past 5 years?
The market size of the Online Legal Services industry in the United States has been growing at a CAGR of 4.8 % between 2020 and 2025.
What is the forecast growth of the Online Legal Services industry in the United States over the next 5 years?
Over the next five years, the Online Legal Services industry in the United States is expected to grow.
What are the biggest companies in the Online Legal Services industry in the United States?
The biggest company operating in the Online Legal Services industry in the United States is LegalZoom.com
What does the Online Legal Services industry in the United States include?
Transactional services, including interactive legal documents and Subscription legal plans are part of the Online Legal Services industry in the United States.
Which companies have the highest market share in the Online Legal Services industry in the United States?
The company holding the most market share in the Online Legal Services industry in the United States is LegalZoom.com.
How competitive is the Online Legal Services industry in the United States?
The level of competition is high and increasing in the Online Legal Services industry in the United States.
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