IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Museums in the US Industry Data and Analysis
Over the past five years, the museum industry has experienced a slow and uneven recovery from the sharp declines caused by the COVID-19 pandemic. While overall interest in museum-going has returned to pre-pandemic norms, many institutions have yet to fully recover their attendance figures. In 2024, only about half of US museums reported reaching pre-pandemic attendance levels, with overall attendance averaging nearly 80.0% of previous norms. These challenges have spurred museums to explore innovative solutions, such as interactive exhibitions, to attract audiences. Simultaneously, the industry strives to meet visitors' evolving needs through interactive and multisensory experiences, with technology playing a critical role in reviving interest and engagement. Ultimately, revenue has been expanding at a CAGR of 2.1% over the past five years and is expected to reach $16.4 billion in 2025, when revenue will rise by 1.5%.
Access this data your way
The Museums in the US Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Museums industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Museums industry in the United States operates under the NAICS industry code 71211. Museums preserve and exhibit objects of historical, cultural, artistic and educational value. They display collections of art, historical artifacts, scientific specimens and other valuable items. This industry doesn't include commercial art galleries that sell art products and objects. Related terms covered in the Museums industry in the United States include deaccessioning, contemporary art and interactive museums.
What's included in this industry?
Products and services covered in Museums industry in the United States include Art museums and galleries, Historical museums and Science, nature and technology museums.
What companies are included in this industry?
Companies covered in the Museums industry in the United States include Smithsonian Institution.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Museums industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Museums industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Museums industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Museums industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Museums industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Museums industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Museums industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Museums industry in the United States.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Museums industry in the United States in 2026?
The market size of the Museums industry in the United States is $16.4bn in 2026.
How many businesses are there in the Museums industry in the United States in 2025?
There are 11,085 businesses in the Museums industry in the United States, which has grown at a CAGR of 6.9 % between 2020 and 2025.
How may import tariffs affect the Museums industry in the United States?
The Museums industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Museums industry in the United States?
The Museums industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Museums industry in the United States grown or declined over the past 5 years?
The market size of the Museums industry in the United States has been growing at a CAGR of 2.1 % between 2020 and 2025.
What is the forecast growth of the Museums industry in the United States over the next 5 years?
Over the next five years, the Museums industry in the United States is expected to grow.
What are the biggest companies in the Museums industry in the United States?
The biggest company operating in the Museums industry in the United States is Smithsonian Institution
What does the Museums industry in the United States include?
Art museums and galleries (except retail) and Historical museums are part of the Museums industry in the United States.
Which companies have the highest market share in the Museums industry in the United States?
The company holding the most market share in the Museums industry in the United States is Smithsonian Institution.
How competitive is the Museums industry in the United States?
The level of competition is moderate and increasing in the Museums industry in the United States.
Cut through the noise with intelligence you can trust
