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Concert & Event Promotion in the US Industry Data and Analysis
Concert and event promoters are riding a paradoxical high, with record grosses and strong attendance even as affordability erodes for many fans. Ticket prices have climbed sharply, while dynamic pricing and speculative reselling further amplify volatility at the point of sale. At the same time, promoters are monetizing demand through VIP packages, premium experiences and bundled perks, while social media virality, livestreaming and concert films extend campaigns beyond the venue and keep tours culturally ubiquitous. This combination of price inflation, experiential upselling and promotional reach has allowed the sector to post robust near‑term performance despite macro headwinds and mounting regulatory scrutiny. Revenue ultimately grew at a CAGR of 11.1% through 2026, including a 0.9% uptick that year, totaling $58.6 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Concert & Event Promotion industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released July 2026.
About this industry
What's this industry report about?
The Concert & Event Promotion industry in the United States operates under the NAICS industry code 71133. Concert and event promoters create, manage and market live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues. Related terms covered in the Concert & Event Promotion industry in the United States include stadium, arena, amphitheater, club and marquee event.
What's included in this industry?
Products and services covered in Concert & Event Promotion industry in the United States include Admission to live performing arts events, Admission to sporting events and Contracted live performances.
What companies are included in this industry?
Companies covered in the Concert & Event Promotion industry in the United States include Live Nation Entertainment, Inc. and Anschutz Corp.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Concert & Event Promotion industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Concert & Event Promotion industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Concert & Event Promotion industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Concert & Event Promotion industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Concert & Event Promotion industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Concert & Event Promotion industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Concert & Event Promotion industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Concert & Event Promotion industry in the United States.
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Frequently Asked Questions
What is the market size of the Concert & Event Promotion industry in the United States in 2026?
The market size of the Concert & Event Promotion industry in the United States is $58.6bn in 2026.
How many businesses are there in the Concert & Event Promotion industry in the United States in 2026?
There are 107k businesses in the Concert & Event Promotion industry in the United States, which has grown at a CAGR of 7.3 % between 2021 and 2026.
How may import tariffs affect the Concert & Event Promotion industry in the United States?
The Concert & Event Promotion industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Concert & Event Promotion industry in the United States?
The Concert & Event Promotion industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Concert & Event Promotion industry in the United States grown or declined over the past 5 years?
The market size of the Concert & Event Promotion industry in the United States has been growing at a CAGR of 11.1 % between 2021 and 2026.
What is the forecast growth of the Concert & Event Promotion industry in the United States over the next 5 years?
Over the next five years, the Concert & Event Promotion industry in the United States is expected to grow.
What are the biggest companies in the Concert & Event Promotion industry in the United States?
The biggest companies operating in the Concert & Event Promotion industry in the United States are Live Nation Entertainment, Inc. and Anschutz Corp
What does the Concert & Event Promotion industry in the United States include?
Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) and Booking talent, including musicians and performers, for events are part of the Concert & Event Promotion industry in the United States.
Which companies have the highest market share in the Concert & Event Promotion industry in the United States?
The company holding the most market share in the Concert & Event Promotion industry in the United States is Live Nation Entertainment, Inc..
How competitive is the Concert & Event Promotion industry in the United States?
The level of competition is moderate and steady in the Concert & Event Promotion industry in the United States.
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