About the Billboard & Outdoor Advertising in Wisconsin Market Research Report
What’s Included in the Billboard & Outdoor Advertising in Wisconsin Market Research Report
Definition of the Billboard & Outdoor Advertising in Wisconsin?
This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.
What’s included in the Billboard & Outdoor Advertising in Wisconsin?
The Billboard & Outdoor Advertising in Wisconsin includes static billboard advertising, digital billboard advertising, mall display advertising, logo signs advertising, street furniture display advertising and transit advertising. Related terms covered in the Billboard & Outdoor Advertising in Wisconsin industry report includes the largest standardized form of outdoor advertising, usually measuring 14 feet by 48 feet, the graphic and message of an advertisement, a measure of the worth and cost of a specific marketing campaign, the number of people that see an advertisement daily, the surface on which an advertisement is placed, the standard billboard size, measuring 12 feet by 24 feet and a written offer or bid to contract goods or services at a specified cost or rate.
Industry Performance of the Billboard & Outdoor Advertising industry in Wisconsin
Benchmark the Billboard & Outdoor Advertising in Wisconsin industry performance with all WI county and national performance.
Billboard & Outdoor Advertising in Wisconsin
#26 in Highest Revenue 0.9% of state's GDPRevenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
Billboard & Outdoor Advertising in the US
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
For the full list of industry drivers, see report purchase options.
Key Drivers of the Billboard & Outdoor Advertising industry in Wisconsin
See how key industry drivers, such as population, median houshold income, house price index, print advertising expenditure, consumer spending and total advertising expenditure are impacting Billboard & Outdoor Advertising in Wisconsin
Wisconsin Economic Indicators
Population
Median Houshold Income
House Price Index
View more economic information in WI State Economic profile
US Key External Drivers
Print advertising expenditure
Consumer spending
Total advertising expenditure
For the full list of industry drivers, see report purchase options.
County Data of the Billboard & Outdoor Advertising industry in Wisconsin
Access proprietary data on county in the Billboard & Outdoor Advertising in Wisconsin, such as Waukesha County, Milwaukee County and Dane County. Data includes figures on revenue, establishments, employees and wages by counties.
Key Statistics of the Billboard & Outdoor Advertising industry in Wisconsin
Download 18 years of historical data and 5 years of projected performance.
