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Wineries in the US - Market Research Report (2015-2030)

Christopher Lombardo Christopher Lombardo New York, United States Last Updated: November 2025 NAICS 31213

Revenue

$27.6bn

2025

$27.6bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

68,153

Businesses

7,008

Wages

$X.Xbn

Wineries in the US industry analysis

A combination of determined expansion and increasing competitive complexity has characterized the US winery industry since 2020. Even as established wine regions such as California, Oregon and Washington confronted climate-induced volatility, record input costs and shifting consumer habits, the overall number of wineries steadily increased. New entrants ventured into emerging markets, such as the Great Lakes and Mid-Atlantic, chasing untapped opportunities as traditional hubs grew increasingly crowded and less predictable. The industry weathered a barrage of trade disputes, erratic tariffs and a significant contraction of export markets, forcing a growing reliance on domestic tourism, direct-to-consumer campaigns and hyper-local engagement to maintain steady growth. Revenue has been climbing at a CAGR of 2.7% over the past five years, hiking 1.3% in 2025 to reach $27.6 billion.

Trends and Insights

  • Climate change is reshaping the US wine map. As Western states struggle with poor harvests and overcrowding, new wineries are springing up in unexpected regions like the Great Lakes and Mid-Atlantic, turning traditional notions of terroir and local demand upside down.
  • Classic varietals face new competition as drinkers crave novelty. Chardonnay and Cabernet Sauvignon may still be the most prominent wines on wine lists. Still, the surge in blends, Pinot Grigio and alternative grapes is fragmenting preferences and forcing wineries to reinvent tradition to retain attention.
  • Regional diversity is reshaping the US wine scene. As the West leads in innovation but faces climate stress, other regions, such as the Mid-Atlantic, Great Lakes, Southeast and Southwest, are carving out identities through collaboration, local pride and adaptive practices.
  • Industry consolidation is accelerating, squeezing small wineries. As giants merge and expand into spirits and ready-to-drink categories, independents are pushed to go hyper-local or focus on premium, experiential brands to carve out loyal customer bases.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 2.7 % over the past five years, to reach an estimated $27.6bn in 2025.

Trends and Insights

New winery openings persist despite intensifying pressure on profit and cost

  • Between 2020 and 2025, the number of US wineries increased from 6,520 to 7,223, despite a drop in profit margins from 21.4% to 20.8%. Persistent start-up growth signals the industry’s enduring appeal, but also heightens crowding in established regions and increases competitive headwinds nationwide.
  • Additional trends and insights available with purchase
Wineries in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

New winery growth will shift regionally as climate and saturation reshape industry geography

  • The next five years will see a steady, though moderating, climb in US winery establishments—from 7,223 in 2025 to nearly 7,823 in 2030. Market saturation and deteriorating growing conditions in Western states will slow new openings in traditional hubs, intensifying competition and straining profit.

Biggest companies in the Wineries in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
E. & J. Gallo Winery
4,189.1
335.5
8.0
Constellation Brands, Inc.
2,312.3
752.6
32.5
The Wine Group, Inc.
486.8
39.0
8.0

To view the market share and analysis for all 8 top companies in this industry, view purchase options.

Products & Services Segmentation

Wineries in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Chardonnay, Cabernet Sauvignon and Pinot Grigio. Chardonnay is the largest segment of the Wineries in the US.

Trends and Insights

Chardonnay and Cabernet Sauvignon remain staples but face share erosion from evolving preferences

  • Chardonnay and Cabernet Sauvignon continue to dominate US winery output, thanks to their familiar profiles, food-pairing versatility and dependable presence across retail and restaurant menus. Their approachable flavors and varied price points make them accessible to both new and seasoned wine drinkers nationwide.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Wineries industry consists of companies engaged in at least one component of the winemaking process. This process includes growing and harvesting grapes, crushing and pressing grapes into unfermented wine and fermenting the wine. The industry also produces wine blends, brandies and wines made from other fruit sources.

What's included in this industry?

Products and services covered in the Wineries industry in the United States include Growing wine grapes, Blending wines, Bottling wines, Marketing and retailing wines and Manufacturing brandy, vermouth and cider.

Companies

Companies covered in the Wineries industry in the United States include E. & J. Gallo Winery, Constellation Brands, Inc. and The Wine Group, Inc.

Purchase this report to view all 8 major companies in this industry.

Related Terms

Related terms covered in the Wineries industry in the United States include new world wine, old world wine, tasting room, varietal, winery, viticulture, on-premise and off-premise.

Industry Code

NAICS 2017

NAICS 31213 - Wineries in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Climate change is reshaping the US wine map. As Western states struggle with poor harvests and overcrowding, new wineries are springing up in unexpected regions like the Grea...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Classic varietals face new competition as drinkers crave novelty. Chardonnay and Cabernet Sauvignon may still be the most prominent wines on wine lists. Still, the surge in b...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Regional diversity is reshaping the US wine scene. As the West leads in innovation but faces climate stress, other regions, such as the Mid-Atlantic, Great Lakes, Southeast a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Industry consolidation is accelerating, squeezing small wineries. As giants merge and expand into spirits and ready-to-drink categories, independents are pushed to go hyper-l...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Gallo drives growth with an East Coast facility and a focus on premium offerings. This expansion can boost canning, bottling and market reach while highlighting a broader ind...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of E. & J. Gallo Winery's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Constellation Brands, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of The Wine Group, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 5 additional companies

Detailed analysis

  • Description and key data for E. & J. Gallo Winery, and factors influencing its performance in the industry
  • Description and key data for Constellation Brands, Inc., and factors influencing its performance in the industry
  • Description and key data for The Wine Group, Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 5 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Strategic public and private support keeps US wineries competitive. From tariffs and disaster relief to research grants and tax incentives, wineries capitalize on a robust mi...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit stability is finally returning for wineries after a rollercoaster five years. Smaller producers rely on local events and tastings to achieve success, but they grapple ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wineries industry in the United States in 2025?

The market size of the Wineries industry in the United States is $27.6bn in 2025.

How many businesses are there in the Wineries industry in the United States in 2025?

There are 7,008 businesses in the Wineries industry in the United States, which has grown at a CAGR of 1.9 % between 2020 and 2025.

How may import tariffs affect the Wineries industry in the United States?

The Wineries industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.

How may export tariffs affect the Wineries industry in the United States?

The Wineries industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.

Has the Wineries industry in the United States grown or declined over the past 5 years?

The market size of the Wineries industry in the United States has been growing at a CAGR of 2.7 % between 2020 and 2025.

What is the forecast growth of the Wineries industry in the United States over the next 5 years?

Over the next five years, the Wineries industry in the United States is expected to grow.

What are the biggest companies in the Wineries industry in the United States?

The biggest companies operating in the Wineries industry in the United States are E. & J. Gallo Winery, Constellation Brands, Inc. and The Wine Group, Inc.

What does the Wineries industry in the United States include?

Growing wine grapes and Blending wines are part of the Wineries industry in the United States.

Which companies have the highest market share in the Wineries industry in the United States?

The company holding the most market share in the Wineries industry in the United States is E. & J. Gallo Winery.

How competitive is the Wineries industry in the United States?

The level of competition is high and increasing in the Wineries industry in the United States.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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