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Billboard & Outdoor Advertising in Michigan

Author.Name IBISWorld United States Last Updated: August 2025 NAICS MI54185

Billboard & Outdoor Advertising in Michigan industry analysis

The Billboard & Outdoor Advertising industry in Michigan is expected to decline an annualized -x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has decreased an annualized -x.x% to xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to decline -x.x%. Industry establishments are forecast to decline -x.x% to xxx locations. Industry employment is expected to decrease an annualized -x.x% to xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Billboard & Outdoor Advertising in Michigan Market Research Report

What’s Included in the Billboard & Outdoor Advertising in Michigan Market Research Report

Definition of the Billboard & Outdoor Advertising in Michigan?

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.

What’s included in the Billboard & Outdoor Advertising in Michigan?

The Billboard & Outdoor Advertising in Michigan includes static billboard advertising, digital billboard advertising, mall display advertising, logo signs advertising, street furniture display advertising and transit advertising. Related terms covered in the Billboard & Outdoor Advertising in Michigan industry report includes the largest standardized form of outdoor advertising, usually measuring 14 feet by 48 feet, the graphic and message of an advertisement, a measure of the worth and cost of a specific marketing campaign, the number of people that see an advertisement daily, the surface on which an advertisement is placed, the standard billboard size, measuring 12 feet by 24 feet and a written offer or bid to contract goods or services at a specified cost or rate.

Industry Performance of the Billboard & Outdoor Advertising industry in Michigan

Benchmark the Billboard & Outdoor Advertising in Michigan industry performance with all MI county and national performance.

Billboard & Outdoor Advertising in Michigan

#10 in Highest Revenue 2.4% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Billboard & Outdoor Advertising in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Billboard & Outdoor Advertising industry in Michigan

See how key industry drivers, such as population, labor force participation rate, per capita disposable income, print advertising expenditure, consumer spending and total advertising expenditure are impacting Billboard & Outdoor Advertising in Michigan

Michigan Economic Indicators

Population
Labor Force Participation Rate
Per Capita Disposable Income

View more economic information in MI State Economic profile

US Key External Drivers

Print advertising expenditure
Consumer spending
Total advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Billboard & Outdoor Advertising industry in Michigan

Access proprietary data on county in the Billboard & Outdoor Advertising in Michigan, such as Oakland County, Wayne County and Kent County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Billboard & Outdoor Advertising industry in Michigan

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Billboard & Outdoor Advertising industry in Michigan in 2025?

The market size of the Billboard & Outdoor Advertising industry in Michigan is $208.5m in 2025.

How many businesses are there in the Billboard & Outdoor Advertising industry in Michigan in 2025?

There are 370 businesses in the Billboard & Outdoor Advertising industry in Michigan, which has been growing at an average annual rate of 0.8% from 2020 to 2025.

Has the Billboard & Outdoor Advertising industry in Michigan grown or declined over the past 5 years?

The market size of the Billboard & Outdoor Advertising industry in Michigan has been declining at an average annual rate of -0.9% from 2020 to 2025.

How many employees in the Billboard & Outdoor Advertising industry in Michigan in 2025?

There are 552 employees in the Billboard & Outdoor Advertising industry in Michigan, which has been declining at an average annual rate of -4.1% from 2020 to 2025.