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US NAICS 51221 | Industry Report

Independent Label Music Production in the US Industry Data and Analysis

AP
Alex Petridis
Analyst New York, United States May 2025

Independent labels have adapted to the emergence of streaming services to supplement album sales. Independent labels leverage digital distribution platforms to release music across various online streaming services and digital stores without major label support. These platforms offer artists and labels greater control and flexibility over their music distribution. The convenience and expansive music library at one flat price has resonated with the demands of the modern music listener. Still, poor monetization and low per-minute royalties have constrained profitability for labels. Ultimately, the democratization of music production and distribution through digital platforms has significantly leveled the playing field, enabling indie labels to reach wider audiences without the need for massive upfront investments. Industry-wide revenue has been rising at an average annualized 10.4% over the past five years and is expected to total $668.5 million in 2025, when revenue will hike by an estimated 1.7%.

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What's included in this industry analysis

IBISWorld's research coverage on the Independent Label Music Production industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.

About this industry

What's this industry report about?

The Independent Label Music Production industry in the United States operates under the NAICS industry code 51221. Independent record labels find musical talent, finance the production of music and distribute recordings to retail and digital outlets. These labels have smaller budgets and operations than those of major labels, and independent labels frequently outsource manufacturing and distribution of physical records. Major labels are included in the Major Label Music Production industry (IBISWorld report 51222). Related terms covered in the Independent Label Music Production industry in the United States include label, 360 deal, indie, digital download and online streaming.

What's included in this industry?

Products and services covered in Independent Label Music Production industry in the United States include Physical sales (including CDs, vinyl, cassette tapes), Digital album sales and Digital track sales.

What companies are included in this industry?

Companies covered in the Independent Label Music Production industry in the United States include Concord Music Group.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Independent Label Music Production industry in the United States.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Independent Label Music Production industry in the United States.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Independent Label Music Production industry in the United States.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Independent Label Music Production industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Independent Label Music Production industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Independent Label Music Production industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Independent Label Music Production industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Independent Label Music Production industry in the United States.

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Frequently Asked Questions

What is the market size of the Independent Label Music Production industry in the United States in 2026?

The market size of the Independent Label Music Production industry in the United States is $668.6m in 2026.

How many businesses are there in the Independent Label Music Production industry in the United States in 2025?

There are 8,712 businesses in the Independent Label Music Production industry in the United States, which has grown at a CAGR of 20.2 % between 2020 and 2025.

How may import tariffs affect the Independent Label Music Production industry in the United States?

The Independent Label Music Production industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Independent Label Music Production industry in the United States?

The Independent Label Music Production industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Independent Label Music Production industry in the United States grown or declined over the past 5 years?

The market size of the Independent Label Music Production industry in the United States has been growing at a CAGR of 10.4 % between 2020 and 2025.

What is the forecast growth of the Independent Label Music Production industry in the United States over the next 5 years?

Over the next five years, the Independent Label Music Production industry in the United States is expected to grow.

What are the biggest companies in the Independent Label Music Production industry in the United States?

The biggest company operating in the Independent Label Music Production industry in the United States is Concord Music Group

What does the Independent Label Music Production industry in the United States include?

Financing of musical projects and Production of master recordings are part of the Independent Label Music Production industry in the United States.

Which companies have the highest market share in the Independent Label Music Production industry in the United States?

The company holding the most market share in the Independent Label Music Production industry in the United States is Concord Music Group.

How competitive is the Independent Label Music Production industry in the United States?

The level of competition is moderate and increasing in the Independent Label Music Production industry in the United States.

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