Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 0.8 % over the past five years, to reach an estimated £378.0m in 2025.
Trends and Insights
Rising identity fraud and cyberattacks drive the uptake of identity monitoring services
- Identity fraud in the UK continues to climb. Cifas reported that there were 249,417 identity fraud cases in 2024, up 5% on 2023. Identity fraud accounted for 59% of all fraud filings to the National Fraud Database. Cyber incidents affecting individuals are also on the up. The ONS revealed that computer misuse incidents surged by 37% to one million in 2023-24, driven by a 42% growth in unauthorised access cases to 883,000. These figures illustrate how identity theft and credential misuse are becoming increasingly frequent and sophisticated, prompting households and businesses to enhance their digital security.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
The government’s digital identity rollout will normalise verified ID at scale
- The UK government’s plan to expand GOV.UK One Login is set to revolutionise how citizens prove their identity online. GOV.UK One Login is a single digital identity system that lets people securely access all central government services with one verified account. Unlike older systems such as Government Gateway or GOV.UK Verify, which required separate logins for different departments and relied on multiple private identity providers, One Login offers a single, government-owned platform using biometric and in-person verification. Users can verify their identity using the One Login app, online security questions, or at a Post Office branch. The Post Office confirmed in August 2023 that around 1,000 of its branches are already providing in-person verification. Companies House began preparing mandatory identity checks for company directors through the One Login app in April 2025 and announced in October 2025 that hundreds of thousands had already completed the verification process. The government expects full adoption of One Login by 2027.
Biggest companies in the Identity Theft Protection Services in the UK
| Company | Market Share (%)
2026 | Revenue (£m)
2026 |
|---|---|---|
Onfido Ltd | 50.3 | |
Experian Ltd | 48.1 | |
Cifas | 15.5 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Protective registration, Fraud and credit reports and Fraud alerts. Protective registration is the largest segment of the Identity Theft Protection Services in the UK.
Trends and Insights
Fraud and credit report revenue climb as lending activity improves
- Identity theft protection is closely linked to credit scoring because lenders use risk models to assess the repayment reliability of potential borrowers. Fraud events can damage credit scores, making it harder to borrow.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in this industry primarily provide software and services to reduce the risk of identity theft in online or electronic media. This includes using monitoring software to track the unauthorised use of personal information.
What's included in this industry?
Products and services covered in the Identity Theft Protection Services industry in the United Kingdom include Fraud and credit reports, Identity restoration coverage, Identity verification, Protective registration, Fraud alerts and Card Protection Agency (CPA) registration.Companies
Companies covered in the Identity Theft Protection Services industry in the United Kingdom include Onfido Ltd, Experian Ltd and Cifas.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Identity Theft Protection Services industry in the United Kingdom include fca, cpp and cifas.Industry Code
SIC 80.2 - Identity Theft Protection Services in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
A surge in cybercrime drives demand for industry services. The rise in identity theft and internet fraud has heightened the need for robust security solutions, driving up dem...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Identity protection services do well amid growing online fraud. With businesses becoming increasingly digitalised, consumers have become more vulnerable to e-scams, leading t...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
London remains a top hub for identity theft protection services. With its vast population and high household income, the capital presents companies in this industry with robu...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Internal competition shapes the Identity Theft Protection Services industry. Providers vie for customers based on brand reputation, pricing, service offerings and customer se...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Onfido tops the Identity Theft Protection Services industry. Its advanced technology, expansive geography and valuable partnerships like VISA and Amazon make it a superior pl...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Onfido Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Experian Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Cifas's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Onfido Ltd, and factors influencing its performance in the industry
- Description and key data for Experian Ltd, and factors influencing its performance in the industry
- Description and key data for Cifas, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Financial Conduct Authority impacts identity theft protection services by setting standards. The FCA can impose penalties for non-compliance, emphasising strict adherence...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Identity fraud is positively impacting profit in the industry. The growing number of such cases, driven by increased digitalisation and a rise in e-commerce, motivates busine...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2019-2023)
- Coverage Ratios (2019-2023)
- Leverage Ratios (2019-2023)
- Operating Ratios (2019-2023)
- Assets (2019-2023)
- Liabilities (2019-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Identity Theft Protection Services industry in the United Kingdom in 2025?
The market size of the Identity Theft Protection Services industry in the United Kingdom is £378.0m in 2025.
How many businesses are there in the Identity Theft Protection Services industry in the United Kingdom in 2025?
There are 157 businesses in the Identity Theft Protection Services industry in the United Kingdom, which has grown at a CAGR of 1.9 % between 2020 and 2025.
How may import tariffs affect the Identity Theft Protection Services industry in the United Kingdom?
The Identity Theft Protection Services industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Identity Theft Protection Services industry in the United Kingdom?
The Identity Theft Protection Services industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Identity Theft Protection Services industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Identity Theft Protection Services industry in the United Kingdom has been growing at a CAGR of 0.8 % between 2020 and 2025.
What is the forecast growth of the Identity Theft Protection Services industry in the United Kingdom over the next 5 years?
Over the next five years, the Identity Theft Protection Services industry in the United Kingdom is expected to grow.
What are the biggest companies in the Identity Theft Protection Services industry in the United Kingdom?
The biggest companies operating in the Identity Theft Protection Services industry in the United Kingdom are Onfido Ltd, Experian Ltd and Cifas
What does the Identity Theft Protection Services industry in the United Kingdom include?
Fraud and credit reports and Identity restoration coverage are part of the Identity Theft Protection Services industry in the United Kingdom.
Which companies have the highest market share in the Identity Theft Protection Services industry in the United Kingdom?
The company holding the most market share in the Identity Theft Protection Services industry in the United Kingdom is Onfido Ltd.
How competitive is the Identity Theft Protection Services industry in the United Kingdom?
The level of competition is low and increasing in the Identity Theft Protection Services industry in the United Kingdom.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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