SEARCH   
MEMBER LOGIN    
Forgot Password?

Concert & Event Promotion in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Concert & Event Promotion Market Research Report | NAICS 71133 | Mar 2017

All-access pass: Rising disposable income levels will fuel stable industry growth

IBISWorld’s Concert & Event Promotion market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$28bn
Annual Growth 12-17
5.1%
Annual Growth 17-22
Annual Growth
Profit
Profit
Employment
241,934
Businesses
71,515
Industry Threats & Opportunities
  • Promising industry performance over the past decade led thousands of new promoters to enter the industry
  • Summer music festivals have rapidly expanded since popular acts have festival obligations
  • Overall disposable income levels have heavily influenced consumers’ ability to attend events
  • ... purchase to read more

Industry Analysis & Industry Trends

The success of promoters depends on consumers' willingness to pay for and attend live events instead of listening solely to studio releases and watching televised broadcasts from home. Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain industry revenue growth over the five years to 2017. Over the five years to 2022, industry revenue is forecast to increase. Continued growth in consumer willingness to splurge on industry events, supported by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period... ... purchase to read more

Industry Report - Industry Investment Chapter

The Concert and Event Promotion industry is moderately capital intensive. Capital expenditures vary tremendously among promoters that own their venues or operate them under long-term leases (typically 10 to 30 years), versus those that rent. Venue costs can range from several hundred million dollars for a stadium or theater in a prime location, such as Los Angeles or New York, to a few thousand dollars for a club in a state with inexpensive real estate values. Venues must also be outfitted with the latest audiovisual technology, ranging from LED displays at stadiums to cutting-edge sound system and lighting equipment for live performances. Pro.. ... purchase to read more

Additional Insights for the Concert & Event Promotion Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Concert & Event Promotion Industry are

  • Ability to raise revenue from additional sources
  • Ability to quickly adopt new technology
  • Optimum capacity utilization
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Corporate profit in the Concert & Event Promotion industry impact industry performance... purchase to read more

     


    Industry ProductsRelated Reports

    What is the Concert & Event Promotion Industry?

    This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

    Industry Products
    Live music concertsFairs, pageants, ethnic festivals and other eventsTheatrical performancesNonfranchise sporting eventsPublic appearances and speeches
     
    Industry Activities
    Managing venues (e.g. arenas, amphitheaters, clubs and stadiums) Booking talent, including musicians and performers, for eventsPromoting and marketing eventsOrganizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)


    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Corporate profit
  • Time spent on leisure and sports
  • Federal funding for creative arts
  • Current Performance
  • Results may vary
  • Industry making noise
  • Promoters and profit
  • Chart: Revenue Growth
  • Industry Outlook
  • Rising demand and higher prices
  • Establishment growth, then consolidation
  • Alternate sources of revenue
  • Table: Concert & Event Promotion Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Concert & Event Promotion Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Management of Companies and Enterprises
  • Consumers
  • Key Selling Industries
  • Advertising Agencies
  • Commercial Leasing
  • Museums
  • Musical Groups & Artists
  • Performers & Creative Artists
  • Products & Services
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants, ethnic festivals and other events
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Chart: Concert & Event Promotion Industry Products and Services Segmentation
  • Demand Determinants
  • Disposable income
  • Publicity and promotion
  • Price
  • Seasonality
  • Major Markets
  • Attendees aged 25 to 34
  • Attendees aged 45 to 54
  • Attendees aged 35 to 44
  • Attendees aged 18 to 24
  • Attendees aged 55 to 64
  • Attendees aged 65 and older
  • Chart: Major Market Segmentation for the Concert & Event Promotion Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Concert & Event Promotion
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Concert & Event Promotion Industry
  • Industry Globalization
    Major Companies
    Live Nation Entertainment
    Anschutz Company, The
  • Table: Live Nation Entertainment - financial performance
  • Table: Anschutz Company, The - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Concert & Event Promotion Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Concert & Event Promotion Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Amphitheater
  • An outdoor venue with between 5,000 and 30,000 seats that is primarily used in the summer.
  • Arena
  • A multipurpose indoor facility with average seating capacity between 5,000 and 20,000.
  • Club
  • An indoor venue built primarily for music events, but that may also include comedy clubs. Capacity is generally less than 1,000 seats and often without full fixed seating.
  • Marquee Event
  • An event having or associated with the name recognition and drawing power of one whose name appears on a marquee.
  • Stadium
  • A multipurpose, often open-air facility that has about 30,000 seats or more.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Concert & Event Promotion:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Concert & Event Promotion market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Concert & Event Promotion, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    View Sample
    Quote
    Select Clients
    Back to Top