Industry Analysis & Industry Trends
Although highly volatile, the Chicken and Turkey Meat Production industry has experienced positive trends in demand in the last five years. Increasing health consciousness among American consumers has boosted consumption of white meat, which is also more affordable than beef or pork. Conditions in the next five years appear positive for poultry farmers. Falling input prices will enable farmers to increase production volumes; however, many farms will consolidate to gain the benefits of economies of scale... purchase to read more
Industry Report - Industry Analysis Chapter
The Chicken and Turkey Meat Production industry has thrived, despite volatility in the agricultural sector over the past five years. Chicken has remained the most consumed meat in the United States since surpassing beef in 1995. Americans have become increasingly health conscious, as more information on the unhealthy effects of red meat influences public opinion. Consumers have increasingly gravitated toward white meat in light of red meat’s reported links to heart disease and cancer. Consequently, per capita beef consumption has fallen over the past five years.
Since poultry is a staple of the American diet, the industry generally grows alongside the population and is considered to be in the mature stage of its life cycle... purchase to read more