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Cable Networks in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cable Networks Market Research Report | NAICS 51521 | Mar 2017

Loose cable: Due to the proliferation of new media, the industry will adapt to shore up ad dollars

IBISWorld’s Cable Networks market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • An increase in per capita disposable income has boosted consumer spending on premium networks
  • Networks have increasingly produced television content in-house
  • The industry has generally accepted new digital platforms
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Industry Analysis & Industry Trends

Over the past five years, the Cable Networks industry has expanded its channel offerings and improved the quality of services to better compete with emerging digital media platforms and to combat dwindling subscription numbers. Overall economic recovery has reenergized advertising activity and disposable income, allowing for greater expenditure on premium services and steady advertising revenue. However, cable networks have struggled to maintain advertising and licensing sales revenue as a result of dwindling cable audiences. In the coming years, rising disposable income will enable consumers to spend even more on industry services. However, the industry's biggest concern is whether or not these consumers will want to do so if online services offer comparable programming options... ... purchase to read more

Industry Report - Industry Investment Chapter

This industry has a high level of capital intensity, mostly due to technological investments that the industry is incurring to enhance the content and delivery service of the networks' programs. For every dollar spent on wages, the average cable network operator will spend $0.82 on capital, including the depreciation of facilities and content rights. Major investments occurred in the mid to late 2000s, as cable operators faced increasing competition from digital and online services. Capital costs mainly encompass spending on facility upgrades and software updates, but also include recent program enhancements to HD, 3D and 4K display capabilities. Over the five years to 2016, capital investment has decreased while total wage payments have increased.

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Additional Insights for the Cable Networks Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Networks Industry are

  • Close monitoring of competition
  • Ability to quickly adopt new technology
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Number of cable TV subscriptions in the Cable Networks industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Cable Networks Industry?

    This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.

    Industry Products
    Content licensingNational and regional advertisingLocal advertisingNetwork compensationPublic programming
    Industry Activities
    facilities for subscription or fee-based broadcastingAcquisition or programming for supply to third party broadcastersLimited format programming of news, sports and educational programs

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Technological change for Television Networks and Providers
  • Current Performance
  • New competitors
  • In-house production
  • Advertising sources shift
  • Chart: Revenue Growth
  • Industry Outlook
  • Accepting digital
  • Advertising revenue
  • Industry structure
  • Table: Cable Networks Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Networks Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Cable, Internet & Telephone Providers
  • Satellite Telecommunications Providers
  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production
  • Products & Services
  • Content licensing
  • National and regional advertising
  • Network compensation
  • Public programming
  • Other
  • Local advertising
  • Chart: Cable Networks Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers aged 50 and older
  • Consumers aged 30 to 49
  • Consumers aged 18 to 29
  • Chart: Major Market Segmentation for the Cable Networks Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Cable Networks
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Networks Industry
  • Industry Globalization
    Major Companies
    The Walt Disney Company
    Time Warner Inc.
    21st Century Fox
    Viacom Inc.
    NBCUniversal Media LLC
  • Table: The Walt Disney Company - financial performance
  • Table: Time Warner Inc. - financial performance
  • Table: 21st Century Fox - financial performance
  • Table: Viacom Inc. - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Networks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Cable Networks Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of cable TV subscriptions (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • The rate of increase at which customers discontinue their service on a voluntary or involuntary basis.
  • Digital
  • Content provided in a digital format instead of the former analog connection.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • High-Definition (Hd)
  • A television system that has about twice as many scan lines per frame than a conventional system and a proportionally sharper image.
  • Small Cable Operator
  • An operator that serves less than 1.0% of all subscribers in the United States and that is not affiliated with entities earning gross annual revenue or more than $250 million.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cable Networks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Networks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Networks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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