Forgot Password?

Magazine & Periodical Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Magazine & Periodical Publishing Market Research Report | NAICS 51112 | Dec 2016

Trim mark: The shift toward digital media and falling print advertising will offset potential revenue gains

IBISWorld’s Magazine & Periodical Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Weak subscription rates and declining ad spending has translated into lower profit
  • Reduced print advertising revenue has forced operators to produce more digital content
  • Companies will cut costs by consolidating and creating marketing synergies
  • ... purchase to read more

Industry Analysis & Industry Trends

Diminished advertising, low subscription numbers and single-copy sales have weakened the Magazine and Periodical Publishing industry over the five years to 2016, as consumers are increasingly switching to free or more affordable substitutes, such as online publications. More recently, external competition from digital-only magazines has risen, further diminishing industry revenue growth. IBISWorld projects that the industry will benefit from rising disposable income over the next five years, allowing consumers to purchase a greater amount of discretionary products, such as magazine publications. Nevertheless, the shift toward digital media and decreasing print advertising will offset potential revenue gains from higher disposable income... ... purchase to read more

Industry Report - Industry Products Chapter

Although the content of all magazines includes advertising, this industry's products are segmented by genre based on subscription and single-copy sales revenue. As a proportion of magazine pages, advertising content is expected to decrease from 47.2% in 2011 to 44.0% in 2016. This relationship is anticipated to remain fairly constant over the five years to 2021, as advertising spending increases but consumers demand more editorial content. The remainder of industry revenue stems from subscriptions and single-copy sales.


The entertainment magazines segment includes arts, culture, fashion, leisure and general entertainment periodicals and magazines. This segment comprises 32.5% o.. ... purchase to read more

Additional Insights for the Magazine & Periodical Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine & Periodical Publishing Industry are

  • Access to niche markets
  • Access to highly skilled workforce
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and External Competition for the Publishing industry in the Magazine & Periodical Publishing industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Magazine & Periodical Publishing Industry?

    This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

    Industry Products
    Entertainment magazinesAcademic and professionalHome and living magazinesGeneral interest magazinesOther periodicalsPolitical, social and business
    Industry Activities
    Operators in this industry edit articlesOperators in this industry research topicsOperators in this industry design graphicsOperators in this industry design advertisementsOperators in this industry design pages for print and online publicationOperators in this industry sell magazines and periodicalsOperators in this industry distribute magazines and periodicals

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • External Competition for the Publishing industry
  • Per capita disposable income
  • Price of paper
  • Current Performance
  • Profit
  • Advertising spending
  • Digital transition
  • Chart: Revenue Growth
  • Industry Outlook
  • Corporate profit
  • Online versus print
  • Increased competition
  • Table: Magazine & Periodical Publishing Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine & Periodical Publishing Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers
  • Key Selling Industries
  • Design, Editing & Rendering Software Publishing
  • Ink Manufacturing
  • Paper Mills
  • Postal Service
  • Printing
  • Products & Services
  • Entertainment magazines
  • Academic and professional
  • General interest magazines
  • Political, social and business
  • Home and living magazines
  • Other periodicals
  • Chart: Magazine & Periodical Publishing Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Advertising
  • Distribution
  • Other
  • Chart: Major Market Segmentation for the Magazine & Periodical Publishing Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Magazine & Periodical Publishing
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine & Periodical Publishing Industry
  • Industry Globalization
    Major Companies
    Advance Publications Inc.
    Hearst Corporation Inc.
    Time Inc.
  • Table: Advance Publications Inc. - financial performance
  • Table: Hearst Corporation Inc. - financial performance
  • Table: Time Inc. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine & Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Magazine & Periodical Publishing Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Print advertising expenditure (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • The number of copies sold per issue or, in the case of a free title, distributed.
  • Consumer Magazine
  • A magazine aimed at the general public that covers a broad range of topics.
  • Readership
  • The number of people who read a periodical, including pass-along readers.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine & Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine & Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine & Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    View Sample
    Select Clients
    Back to Top