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Fruit & Vegetable Markets in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Fruit & Vegetable Markets Market Research Report | NAICS 44523 | Mar 2017

Freshen up: Increasingly health-conscious consumers with an emphasis on organic foods will drive revenue

IBISWorld’s Fruit & Vegetable Markets market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • The implementation of new technology has improved margins by making operators more efficient
  • Consumers are increasingly willing to pay a premium for organic products, which bolsters profit margins
  • Rising per capita disposable income will bolster growth, as consumers will spend on locally grown and organic products
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Industry Analysis & Industry Trends

Over the five years to 2017, industry revenue has grown, driven by increases in fruit and vegetable prices along with higher demand for poultry and dairy products. In addition, the industry also experienced a significant jump in average profit margins due to decreasing wage costs along with a product shift toward premium-priced organic foods. Over the five years to 2022, industry revenue is expected to continue to grow, albeit at a slower rate compared with the previous five-year period. Sharp increases in the price of fruits and vegetables are expected to continue, leading many operators to pass on cost increases to customers, underpinning revenue growth. However, per capita consumption of fruits and vegetables is expected to decline marginally over the next five years... ... purchase to read more

Industry Report - Industry Products Chapter


Vendors commonly sell a wide variety of vegetables such as onions, lettuce and broccoli either fresh or packaged. Frozen vegetables are included in the other segment. Due to increasing health consciousness among consumers, along with school and governmental programs that encourage kids and adults to eat healthier, per capita consumption of vegetables is expected to remain steady during the five-year period due to consumers' increased health consciousness, even though vegetable prices rose over the period. The vegetables segment is expected to decrease slightly as a percentage of industry revenue to total 54.4% in 2017.

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Additional Insights for the Fruit & Vegetable Markets Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit & Vegetable Markets Industry are

  • Attractive product presentation
  • Experienced work force
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Per capita fruit and vegetable consumption and Price of vegetables in the Fruit & Vegetable Markets industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Fruit & Vegetable Markets Industry?

    Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.

    Industry Products
    Vegetables FruitMeat, fish, seafood and poultry (including prepackaged meats)Dairy products and related foods (including milk, eggs and cheese)Delicatessen items (including deli meats)Frozen foods (including frozen packaged foods)
    Industry Activities
    Operating permanent fruit and vegetable standsOperating produce marketsSelling fruit and vegetablesSelling meat, fish, seafood and poultrySelling dairy productsSelling delicatessen itemsSelling frozen foods

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita fruit and vegetable consumption
  • Price of vegetables
  • Price of fruit
  • External competition for the Fruit & Vegetable Markets industry
  • Per capita disposable income
  • Population
  • Current Performance
  • Low-income households and individuals bolsters demand
  • Product mix shift increases profit margins
  • Increasing number of enterprises
  • Chart: Revenue Growth
  • Industry Outlook
  • Increasing enterprises and employees
  • Competition on the rise
  • Table: Fruit & Vegetable Markets Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit & Vegetable Markets Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Fruit & Vegetable Wholesaling
  • Supermarkets & Grocery Stores
  • Consumers
  • Key Selling Industries
  • Fruit & Nut Farming
  • Orange & Citrus Groves
  • Vegetable Farming
  • Products & Services
  • Vegetables
  • Fruit
  • Meat, fish, seafood and poultry (including prepackaged meats)
  • Dairy products and related foods (including milk, eggs and cheese)
  • Frozen foods (including frozen packaged foods)
  • Delicatessen items (including deli meats)
  • Chart: Fruit & Vegetable Markets Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Consumers ages 45 to 64
  • Children ages 17 and under
  • Consumers ages 65 and older
  • Consumers ages 35 to 44
  • Consumers ages 18 to 34
  • Retailers, wholesalers and distributors that resell products
  • Businesses in the food service and hospitality industry
  • All other customers
  • Chart: Major Market Segmentation for the Fruit & Vegetable Markets Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Rent and utilities
  • Marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fruit & Vegetable Markets
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit & Vegetable Markets Industry
  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit & Vegetable Markets Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Fruit & Vegetable Markets Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Price of Vegetables (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Certified Farmers' Market (Cfm)
  • A location certified by the Agricultural Commissioner where farmers sell their products to consumers. Only a local government, a certified producer or a non-profit organization can operate a CFM.
  • Cooperative
  • A jointly owned, vertically integrated organization, also referred to as a co-op, that produces and distributes goods for the benefit of the owners.
  • Genetically Modified (Gm)
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most common modified foods include soybeans, corn and canola.
  • Organic
  • Farming that does not involve the use of artificial chemicals, pesticides, fertilizers or genetically modified organisms.
  • Public-Private Partnership
  • An agreement between a public sector agency and a private company through which each party contributes skills, assets and financial resources to deliver a service or facility for public use.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit & Vegetable Markets:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit & Vegetable Markets market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit & Vegetable Markets, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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