Social status: New markets and rising incomes will place revenue in good standing

IBISWorld’s Social Network Game Development market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Women over the age of 45 represent the industry’s fastest-growing consumer segment
  • Established video game developers have acquires smaller industry operators
  • An increase in virtual transaction costs will make virtual currency purchases less profitable

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    Industry Analysis & Industry Trends

    Since its inception, the Social Network Game Development industry is has quickly expanded. The surging adoption of the internet and social networks, including social networking websites and smartphones with connectivity to social networks has driven industry revenue over the period. In the coming years, the industry will continue to experience strong growth. The surge in smartphone popularity and internet connections will continue, linking more people to social games and networks...

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    Industry Report - Industry Analysis Chapter

    The Social Network Game Development industry has grown rapidly since the inception of online social networks in the mid-2000s. Industry operators design video games that can either be played directly over social networking platforms, or indirectly via websites and mobile apps, which interface with social networking platforms to allow users to play games with people among their social network. Operators gain revenue various ways, such as charging to download games, offering virtual currency to users and through advertising opportunities for sponsors. Users can often play a game for free, but for a perceived enriched experience, they can purchase virtual currency. Advertisers also aim to reach the active audience through these games. Acc..

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    Additional Insights for the Social Network Game Development Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Network Game Development Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Ability to reach international markets
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Per capita disposable income in the Social Network Game Development industry impact industry performance..

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    Industry Products

    What is the Social Network Game Development Industry?

    Companies in this industry develop video games played on a social network platform. This includes websites such as Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game and also via advertisements. The Social Network Game Development industry is a fairly new research area that was established in 2005.

    Industry Products
    Puzzle games
    Role-playing games
    Dating games
    Content-sharing games
    Gambling games
    Industry Activities
    Researching target demographics
    Developing social network games
    Maintaining social network games
    Expanding existing social network games
    Contracting third-party advertisers to reach target demographics

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Per capita disposable income
  • Time spent on leisure and sports
  • Number of mobile internet connections

  • Current Performance
  • Growing Market
  • Female gamers
  • Transition to mobile
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Continued growth
  • Customer base
  • Acquisition activity
  • Profit
  • Table: Social Network Game Development Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Network Game Development Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Publishing and Broadcasting
  • Internet Service Providers
  • Software Publishing

  • Products & Services
  • Puzzle games
  • Role-playing games
  • Dating games
  • Content-sharing games
  • Gambling games
  • Chart: Social Network Game Development Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women aged 45 and over
  • Women aged under 45
  • Men aged 45 and over
  • Advertisers
  • Men aged under 45
  • Chart: Major Market Segmentation for the Social Network Game Development Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPaymentsMarketingDepreciationResearch and developmentOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Social Network Game Development

  • Basis of Competition
    External competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Network Game Development Industry

  • Industry Globalization
    Major Companies
    King Digital Entertainment PLCZynga Inc.Electronic Arts Inc.
  • Table: King Digital Entertainment PLC - financial performance
  • Table: Zynga Inc. - financial performance
  • Table: Electronic Arts Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Social Network Game Development Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Social Network Game Development Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time spent on leisure and sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A consumer who is a video game enthusiast.
  • Intellectual Property
  • A work that is the result of creativity -- like a game concept or code -- which can be protected under copyright laws.
  • Mau
  • Monthly active users, the monthly number active of users of a given game.
  • Research And Development (R&D)
  • Creative work undertaken by a company in order to increase the stock of knowledge, which can then be applied to developing a new product or improving an existing one.
  • Role-Playing Game (Rpg)
  • A game in which the player takes on the role (or roles) of imaginary characters, using strategy to advance.
  • Smartphones
  • Mobile phones that offer advanced PC-like capabilities.
  • Social Network
  • An internet-based social website, made up by individuals or groups with the purpose of interaction.
  • Startups
  • A startup company, often referred to as simply a startup, is one that is newly created, lacking operational history.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Network Game Development:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Network Game Development market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Network Game Development, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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