Game on: Rising smartphone adoption will create a new market for the industry

Since its inception, the Social Network Game Development industry has quickly grown. Revenue is anticipated to grow a noteworthy annualized rate of 13.9% to $213.9 million over the five years to 2017. The surging adoption of the internet and popularity of social networks, including social networking websites and mobile apps, has driven industry revenue over the period. The industry will continue to experience strong growth over the next five years. However, social networks are beginning to charge more for virtual currency transactions, which will eat into industry costs. Since social networks are hosting these games, they are looking to generate more revenue due to the increased interest in social gaming...purchase to read more.

Industry Statistics & Market Size
Revenue
$214m
Annual Growth 12-17
13.9%
Forecast Growth 17-22
Profit
Employment
621
Businesses
290

Industry Threats & Opportunities

  • Women over the age of 45 represent the industry’s fastest-growing consumer segment
  • Several operators have started producing games aimed specifically at female gamers
  • Developments in advanced technology will pave the way for new game types and gamer experiences
  • Industry Report - Industry Key Buyers Chapter

    Concentration within the Social Network Game Development industry is low. The industry's two leading operators have a combined market share of 33.0%, because the industry is highly fragmented with a high number of small players. Strong growth and low barriers to entry have facilitated an inviting environment for new players, offering a vast sea of product and earnings opportunities. As a result, industry participation has increased substantially over the five years to 2017. Last decade, there were only a few companies specifically engaged in social network game development; today, IBISWorld estimates that there are 286 enterprises in this industry. Concentration has therefore decreased rapidly as industry revenue is continuously divided among a growing number of participants...purchase to read more.

    Additional Insights for the Social Network Game Development Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Network Game Development Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Ability to reach international markets
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Per capita disposable income in the Social Network Game Development industry impact industry performance..

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    What's in this report

    What is the Social Network Game Development Industry?

    Companies in this industry develop video games played on a social network platform. This includes websites such as Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game and also via advertisements. The Social Network Game Development industry is a fairly new research area that was established in 2005.

    Industry Products
  • Puzzle games
  • Role-playing games
  • Gambling games
  • Industry Activities
  • Researching target demographics
  • Developing social network games
  • Maintaining social network games
  • Expanding existing social network games
  • Contracting third-party advertisers to reach target demographics
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Per capita disposable income
  • Total advertising expenditure
  • Number of mobile internet connections

  • Current Performance
  • Growing market
  • Female gamers
  • Transition to mobile
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Continued growth
  • Customer base
  • Acquisition activity
  • Profit
  • Table: Social Network Game Development Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Network Game Development Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Publishing and Broadcasting
  • Internet Service Providers
  • Software Publishing

  • Products & Services
  • Puzzle games
  • Other
  • Role-playing games
  • Gambling games
  • Chart: Social Network Game Development Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women aged 45 and over
  • Women aged under 45
  • Men aged 45 and over
  • Men aged under 45
  • Chart: Major Market Segmentation for the Social Network Game Development Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPaymentsMarketingDepreciationResearch and developmentOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Social Network Game Development

  • Basis of Competition
    External competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Network Game Development Industry

  • Industry Globalization
    King Digital Entertainment PLC, Zynga Inc.,
  • Table: King Digital Entertainment PLC - financial performance
  • Table: Zynga Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Social Network Game Development Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Social Network Game Development Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Time spent on leisure and sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Gamer
  • A consumer who is a video game enthusiast.
  • Intellectual Property
  • A work that is the result of creativity -- like a game concept or code -- which can be protected under copyright laws.
  • Mau
  • Monthly active users, the monthly number active of users of a given game.
  • Research And Development (R&D)
  • Creative work undertaken by a company in order to increase the stock of knowledge, which can then be applied to developing a new product or improving an existing one.
  • Role-Playing Game (Rpg)
  • A game in which the player takes on the role (or roles) of imaginary characters, using strategy to advance.
  • Smartphones
  • Mobile phones that offer advanced PC-like capabilities.
  • Social Network
  • An internet-based social website, made up by individuals or groups with the purpose of interaction.
  • Startups
  • A startup company, often referred to as simply a startup, is one that is newly created, lacking operational history.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Social Network Game Development Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Social Network Game Development industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Network Game Development:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Network Game Development market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Network Game Development, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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