Download complete: Functionality and creativity of apps will continue to dramatically boost revenue

The releases of the Apple iPhone and Google's Android have jump-started a practically nonexistent industry of smartphone app developers. The smartphone's instant popularity and high adoption rate stimulated developers to quickly introduce fans of this new device to its full capabilities and superior functionality by offering gaming, entertainment, productivity, lifestyle and social apps. In the coming years, developers will likely struggle to satisfy the digital consumer. Developers are expected to increasingly rely on the development of native apps that are integrated with smartphone operating systems and accessed through icons on the device's home screen; consequently, they will rely less on the development of web apps...purchase to read more.

Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 11-16
36.0%
Forecast Growth 16-21
Profit
Employment
40,787
Businesses
1,120

Industry Threats & Opportunities

  • With an increasing number of mobile internet connections, the number of industry developers has been growing rapidly
  • Mobile app revenue stems from paid-for apps, advertising and in-app purchases
  • Some app developers are using third-party app developers to boost revenue
  • Industry Report - Industry Products Chapter

    The products breakdown for the industry is estimated based on the amount of time users spend on mobile apps. The apps that take up the largest share of time include social networking and messaging apps, entertainment apps and games.Social networking and messaging appsSmartphone app users spend the most time on social networking and messaging apps. The category includes popular apps such as Facebook, Twitter, Pinterest, WhatsApp and Viber. Over the past five years, this category has grown significantly and is expected to account for 34.4% of all time spent using smartphone apps. Social networking and messaging apps are popular because they allow for increased connectivity with friends and family. The...purchase to read more.

    Additional Insights for the Smartphone App Developers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Smartphone App Developers Industry are

  • Access to highly skilled workforce
  • Company's product is user friendly
  • Product is sold at high profile outlets
  • IBISWorld analysts also discuss how external factors such as Number of mobile internet connections and Percentage of services conducted online in the Smartphone App Developers industry impact industry performance..

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    What's in this report

    What is the Smartphone App Developers Industry?

    This industry develops and publishes applications for smartphones. Apps are typically sold in a special “app store” that can be accessed through the device.

    Industry Products
  • Games
  • News apps
  • Entertainment apps
  • Social networking and messaging apps
  • Other apps
  • Industry Activities
  • Smartphone app creation and submission
  • Smartphone app development
  • Smartphone script and code writing for external clients
  • Smartphone design and user-interface consultation for external clients
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of mobile internet connections
  • Percentage of services conducted online
  • Per capita disposable income
  • Time spent on leisure and sports

  • Current Performance
  • The smartphone era
  • Show me the money
  • Intense competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Responding to competition
  • The land of the freemium
  • Targeting and satisfying the digital consumer
  • Table: Smartphone App Developers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Smartphone App Developers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Commercial Leasing
  • Computer & Packaged Software Wholesaling
  • Internet Publishing and Broadcasting
  • IT Consulting
  • Market Research

  • Products & Services
  • Social networking and messaging apps
  • Other apps
  • Entertainment apps
  • Games
  • News apps
  • Chart: Smartphone App Developers Industry Products and Services Segmentation

  • Demand Determinants
  • Price
  • Smartphone penetration
  • Services conducted online

  • Major Markets
  • Consumers aged 18 to 29
  • Consumers aged 30 to 49
  • Consumers aged 50 and over
  • Chart: Major Market Segmentation for the Smartphone App Developers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Smartphone App Developers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Smartphone App Developers Industry

  • Industry Globalization
    Facebook, Twitter, King Digital Entertainment PLC,
  • Table: Facebook - financial performance
  • Table: Twitter - financial performance
  • Table: King Digital Entertainment PLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Smartphone App Developers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Smartphone App Developers Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of mobile internet connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Freemium
  • A pricing strategy in which a mobile app is available for free and advanced features and functionality are acquired as in-app purchases.
  • In-App Purchases
  • In-app purchases refer to the consumer purchases made whilst running the app. In-app purchases typically unlock additional content or features.
  • Native App
  • An application program that has been developed for use on a particular platform or device.
  • Splash Screen
  • Splash screens are images that appear while apps are loading.
  • Web App
  • An application program that is stored on a remote server and delivered over the internet through a browser interface.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Smartphone App Developers Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Smartphone App Developers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Smartphone App Developers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Smartphone App Developers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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