Touchdown: Rising sports popularity and internet usage will bode well for this rapidly growing industry

The Fantasy Sports Services industry is expanding quickly due to rising interest in fantasy sports, growth in the number of broadband and mobile connections, rising advertising expenditure and an increase in sports participation and viewership. Advertising and sponsorships on fantasy sports websites are one of the largest drivers of industry revenue. Internet ad spending has risen steadily as internet use increased, which has allowed industry revenue to convert rising website traffic into growing revenue. Additionally, the proliferation of daily fantasy sports, which enable users to compete against other players in daily contests for cash prizes, has garnered significant attention and helped bolster the number of fantasy sports participants...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Advertising and sponsorships on fantasy sports websites are one of the largest drivers of industry revenue
  • Consumers are largely motivated by the social interaction fantasy sports provide
  • IBISWorld forecasts a steady rise in total advertising expenditure over the next few years
  • Industry Report - Industry Products Chapter

    Fantasy football (National Football League)Fantasy football leagues, based around the National Football League (NFL), generate the largest share of industry revenue, estimated at 35.6% for 2017. According to a 2014 Harris Poll (latest data available), the NFL is the most popular sports league in the United States, with 35.0% of respondents listing the sport as their favorite. CBS launched the first free online fantasy football platform in 1997, and online leagues have come to dominate the landscape. Fantasy football's share of industry revenue has increased over the five years to 2017. In fact, the rising popularity of fantasy NFL leagues led the NFL to direct teams in 2011 to start showing fantasy statistics on scoreboards during games...purchase to read more.

    Additional Insights for the Fantasy Sports Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fantasy Sports Services Industry are

  • Company's product is user/consumer friendly
  • Effective product promotion
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Percentage of services conducted online and Per capita disposable income in the Fantasy Sports Services industry impact industry performance..

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    What's in this report

    What is the Fantasy Sports Services Industry?

    This industry develops software and markets an online platform for multiplayer fantasy sports. Fantasy sports are games where participants act as general managers to build teams that compete against other fantasy owners based on the statistics generated by real individual players or professional teams. The most common variation converts statistical performance into points that are compiled and totaled according to a roster selected by a manager that makes up a fantasy team.

    Industry Products
  • Fantasy football (National Football League)
  • Fantasy baseball (Major League Baseball)
  • Fantasy auto racing
  • Fantasy basketball (National Basketball Association)
  • Fantasy golf
  • Fantasy college football
  • Fantasy hockey
  • Other fantasy sports
  • Industry Activities
  • Development of fantasy sports products for web browsers
  • Development of fantasy sports products for mobile phones
  • Development of fantasy sports products for tablet computers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Percentage of services conducted online
  • Per capita disposable income
  • Time spent on leisure and sports
  • Total advertising expenditure
  • Number of mobile internet connections

  • Current Performance
  • Advertising sponsors growth
  • Rising interest in fantasy sports
  • Technology supports growth
  • Expanding landscape and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Online ads fund providers
  • Areas for growth
  • Mobile web supports expansion
  • Table: Fantasy Sports Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fantasy Sports Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Computer Manufacturing
  • Internet Service Providers
  • Sports Franchises

  • Products & Services
  • Fantasy football (National Football League)
  • Fantasy baseball (Major League Baseball)
  • Fantasy auto racing
  • Fantasy basketball (National Basketball Association)
  • Fantasy college football
  • Fantasy hockey
  • Fantasy golf
  • Other fantasy sports
  • Chart: Fantasy Sports Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers 24 and under
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Fantasy Sports Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fantasy Sports Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fantasy Sports Services Industry

  • Industry Globalization
    Yahoo! Inc., ESPN Inc., CBS Corporation,
  • Table: Yahoo! Inc. - financial performance
  • Table: ESPN Inc. - financial performance
  • Table: CBS Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Fantasy Sports Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fantasy Sports Services Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of broadband connections (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mobile Phone Application (App)
  • Downloadable software for mobile phone operating systems.
  • Server
  • A physical computer dedicated to serving the requests of other computers on the network.
  • Text Message
  • An all-text message sent to a mobile phone over a phone network.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fantasy Sports Services Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fantasy Sports Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fantasy Sports Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fantasy Sports Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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