Making moves: Online piracy threatens revenue growth, but mobile access will boost demand

Online piracy and the rapid emergence of free ad-supported pornography sites have hampered the Adult and Pornographic Websites industry in the five years to 2016. In the next five-year period, the industry is expected to recover thanks to emerging demand from mobile and tablet devices. Demand for pornographic and adult websites from emerging countries will also boost operators; consumption will increase with the adoption of internet-ready devices...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 11-16
1.5%
Forecast Growth 16-21
Profit
Employment
20,284
Businesses
9,930
Market Share of Companies
There are no companies with a dominant market share in this industry
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Industry Threats & Opportunities

  • Industry operators have sought to balance declines by diversifying their services
  • The emergence of free sites has been spurred by low startup costs
  • Rising tablet and smartphone adoption will drive industry growth
  • Industry Report - Industry Locations Chapter

    California and New Hampshire are the only two states in the United States where it is legal to film hard-core pornography. As a result, nearly all of the pornography filmed in the United States is shot in California (New Hampshire has not attracted pornography studios because it does not have the same entertainment atmosphere that California has). Despite these legal requirements, pornography is often shot in Florida, Arizona as well as other states. Moreover, adult websites can be based anywhere in the United States.The West is estimated to account for 49.0% of industry establishments in 2016. California is estimated to be home to 83.7% of the establishments in the West region. Cal...purchase to read more.

    Additional Insights for the Adult & Pornographic Websites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Adult & Pornographic Websites Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Protection of intellectual property/copyrighting of output
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as External competition and Number of adults aged 20 to 64 in the Adult & Pornographic Websites industry impact industry performance..

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    What is the Adult & Pornographic Websites Industry?

    This industry distributes pornographic content to subscribers via the internet. It generates revenue through advertisements and membership subscriptions. The industry does not include offline distribution of pornography. It is important to note that while many industry operators are vertically integrated companies that are involved in shooting pornographic videos, the majority of players in the industry simply manage adult websites and do not create original content.

    Industry Products
  • Webcam tips
  • Subscriptions
  • Display advertising
  • Industry Activities
  • Filming pornographic videos
  • Web distribution of pornographic videos
  • Editing pornographic videos
  • Marketing services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • External competition
  • Number of adults aged 20 to 64
  • Number of broadband connections
  • Number of mobile internet connections
  • Per capita disposable income

  • Current Performance
  • Free porn
  • Webcam sites
  • Product diversification
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital offerings
  • Free porn continues
  • Webcams and 3D porn
  • Table: Adult & Pornographic Websites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Adult & Pornographic Websites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio & Video Equipment Manufacturing
  • Celebrity & Sports Agents
  • Data Processing & Hosting Services
  • Movie & Video Production
  • Photography
  • Software Publishing

  • Products & Services
  • Display advertising
  • Webcam tips
  • Subscriptions
  • Other
  • Chart: Adult & Pornographic Websites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Annual income more than $75,000
  • Annual income between $50,000 and $75,000
  • Annual income between $35,000 and $50,000
  • Annual income less than $25,000
  • Annual income between $25,000 and $35,000
  • Chart: Major Market Segmentation for the Adult & Pornographic Websites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and UtilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Adult & Pornographic Websites

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Adult & Pornographic Websites Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Adult & Pornographic Websites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Adult & Pornographic Websites Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of broadband connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mobile App
  • A software application designed to run on smartphones, tablet computers and other mobile devices.
  • Online Piracy
  • Illegal downloading of copyrighted material.
  • Smartphones
  • A mobile phone that offers advanced PC-like capabilities.
  • Why buy this report?

    IBISWorld’s Adult & Pornographic Websites Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Adult & Pornographic Websites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Adult & Pornographic Websites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Adult & Pornographic Websites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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