Overview

Making moves: Online piracy threatens revenue growth, but mobile access will boost demand

IBISWorld’s Adult & Pornographic Websites market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$3bn
Annual Growth
11-16
1.5%
Annual Growth
16-21
Profit
Employment
20,284
Business
9,930

Industry Threats & Opportunities

  • Industry operators have sought to balance declines by diversifying their services
  • The emergence of free sites has been spurred by low startup costs
  • Rising tablet and smartphone adoption will drive industry growth

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    Industry Analysis & Industry Trends

    Online piracy and the rapid emergence of free ad-supported pornography sites have hampered the Adult and Pornographic Websites industry in the five years to 2016. In the next five-year period, the industry is expected to recover thanks to emerging demand from mobile and tablet devices. Demand for pornographic and adult websites from emerging countries will also boost operators; consumption will increase with the adoption of internet-ready devices...

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    Industry Report - Industry Locations Chapter

    California and New Hampshire are the only two states in the United States where it is legal to film hard-core pornography. As a result, nearly all of the pornography filmed in the United States is shot in California (New Hampshire has not attracted pornography studios because it does not have the same entertainment atmosphere that California has). Despite these legal requirements, pornography is often shot in Florida, Arizona as well as other states. Moreover, adult websites can be based anywhere in the United States.

    The West is estimated to account for 49.0% of industry establishments in 2016. California is estimated to be home to 83.7% of the establishments in the West region. Cal..

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    Additional Insights for the Adult & Pornographic Websites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Adult & Pornographic Websites Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Protection of intellectual property/copyrighting of output
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as External competition and Number of adults aged 20 to 64 in the Adult & Pornographic Websites industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Adult & Pornographic Websites Industry?

    This industry distributes pornographic content to subscribers via the internet. It generates revenue through advertisements and membership subscriptions. The industry does not include offline distribution of pornography. It is important to note that while many industry operators are vertically integrated companies that are involved in shooting pornographic videos, the majority of players in the industry simply manage adult websites and do not create original content.

    Industry Products
    Webcam tips
    Subscriptions
    Display advertising
    Industry Activities
    Filming pornographic videos
    Web distribution of pornographic videos
    Editing pornographic videos
    Marketing services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • External competition
  • Number of adults aged 20 to 64
  • Number of broadband connections
  • Number of mobile internet connections
  • Per capita disposable income

  • Current Performance
  • Free porn
  • Webcam sites
  • Product diversification
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital offerings
  • Free porn continues
  • Webcams and 3D porn
  • Table: Adult & Pornographic Websites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Adult & Pornographic Websites Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio & Video Equipment Manufacturing
  • Celebrity & Sports Agents
  • Data Processing & Hosting Services
  • Movie & Video Production
  • Photography
  • Software Publishing

  • Products & Services
  • Display advertising
  • Webcam tips
  • Subscriptions
  • Other
  • Chart: Adult & Pornographic Websites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Annual income more than $75,000
  • Annual income between $50,000 and $75,000
  • Annual income between $35,000 and $50,000
  • Annual income less than $25,000
  • Annual income between $25,000 and $35,000
  • Chart: Major Market Segmentation for the Adult & Pornographic Websites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and UtilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Adult & Pornographic Websites

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Adult & Pornographic Websites Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Adult & Pornographic Websites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Adult & Pornographic Websites Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of broadband connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Mobile App
  • A software application designed to run on smartphones, tablet computers and other mobile devices.
  • Online Piracy
  • Illegal downloading of copyrighted material.
  • Smartphones
  • A mobile phone that offers advanced PC-like capabilities.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Adult & Pornographic Websites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Adult & Pornographic Websites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Adult & Pornographic Websites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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