Click away: The rise in mobile technology has sustained industry revenue growth

The Adult and Pornographic Websites industry comprises businesses that distribute erotic and sexually explicit content through the internet. The industry generates most of its revenue from subscription fees for premium access to pornography, though a sizeable share of revenue also comes from the sale of display ads. However, the industry excludes live-streaming performances and other original erotic content production. Over the past five years, growth in mobile internet connectivity, coupled with shifting sexual attitudes, has increased pornographic material consumption. Over the five years to 2023, the industry will retain the potential to exceed expectations through the launch of new erotic platforms, such as virtual reality pornography and cyberdildonics...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Operators will have to monetize ads and incorporate new technology to compete
  • The industry has benefited immensely from the surge in internet-connected mobile devices
  • Slower expected revenue growth stems from the already-high number of mobile internet devices
  • Industry Report - Industry SWOT Analysis Chapter

    The Adult and Pornographic Websites industry is in the growth stage of its life cycle. Industry value added, a measure of the industry's contribution to the overall economy, is projected to increase an annualized 8.5% over the 10 years to 2023. In contrast, US GDP is expected to increase an annualized 2.1% over the same period. This indicates that online pornography distribution is rapidly increasing as a component of the US economy, a key characteristic of a growth industry. Moreover, participation in the industry is expected to steadily increase over the period, with the number of companies active in the industry expected to rise at an annualized rate of 2.1%.Other qualitative characteristics of the industry also reflect its growth status. For...purchase to read more.

    Additional Insights for the Adult & Pornographic Websites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Adult & Pornographic Websites Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Protection of intellectual property/copyrighting of output
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as External competition and Number of adults aged 20 to 64 in the Adult & Pornographic Websites industry impact industry performance..

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    What's in this report

    What is the Adult & Pornographic Websites Industry?

    This industry distributes pornographic content to subscribers via the internet. It generates revenue through advertisements and membership subscriptions. The industry does not include offline distribution of pornography or live webcam shows. It is important to note that while many industry operators are vertically integrated companies that are involved in shooting pornographic videos, the majority of players in the industry simply manage adult websites and do not create original content.

    Industry Products
  • Subscriptions, amateur content
  • Advertising
  • Subscriptions, professional content
  • Industry Activities
  • Filming pornographic videos
  • Web distribution of pornographic videos
  • Editing pornographic videos
  • Marketing services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • External competition
  • Number of adults aged 20 to 64
  • Number of broadband connections
  • Number of mobile internet connections
  • Per capita disposable income

  • Current Performance
  • Size matters
  • Mobile penetration
  • Easy entry
  • Chart: Revenue Growth

  • Industry Outlook
  • Room for growth
  • New technology
  • Table: Adult & Pornographic Websites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Adult & Pornographic Websites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Audio & Video Equipment Manufacturing
  • Celebrity & Sports Agents
  • Data Processing & Hosting Services
  • Movie & Video Production
  • Photography
  • Software Publishing

  • Products & Services
  • Subscriptions, professional content
  • Advertising
  • Subscriptions, amateur content
  • Chart: Adult & Pornographic Websites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Men
  • Women
  • Chart: Major Market Segmentation for the Adult & Pornographic Websites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesMarketingPurchasesRent and Utilities
  • Chart: Cost Structure Benchmarking – Sector vs Adult & Pornographic Websites

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Adult & Pornographic Websites Industry

  • Industry Globalization
    MindGeek Holding,
  • Table: MindGeek Holding - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Adult & Pornographic Websites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Adult & Pornographic Websites Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of broadband connections (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mobile App
  • A software application designed to run on smartphones, tablet computers and other mobile devices.
  • Online Piracy
  • Illegal downloading of copyrighted material.
  • Smartphones
  • A mobile phone that offers advanced PC-like capabilities.
  • What Our Customers Say

    Why buy this report?

    The Adult & Pornographic Websites industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Adult & Pornographic Websites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Adult & Pornographic Websites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Adult & Pornographic Websites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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