Overview

Net increase: Internet and mobile traffic will grow, bolstering demand for digital advertising services

IBISWorld’s industry research report on Digital Advertising Agencies can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • The industry has benefited from the rapid switch from print advertising to digital advertising
  • Many advertising agencies have increasingly provided cross-device advertisements
  • Industry revenue is forecast to grow, driven by robust growth in internet traffic volumes

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    Industry Analysis & Industry Trends

    The Digital Advertising Agencies industry has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. Over the next five years, the industry will continue to grow, as more effective advertising tools that measure consumer demographics are developed...

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    Industry Report - Industry Locations Chapter

    The geographic spread of the industry largely follows regions with the greatest business activity. In this case, industry establishments are primarily located in the Southeast, Mid-Atlantic and West regions. Industry revenue, however, more closely correlates with where larger multinationals are headquartered, such as the Mid-Atlantic, Great Lakes and West regions.

    Although the Southeast accounts for the largest proportion of industry establishments (21.7%), businesses located within the region are smaller than competitors established in the Mid-Atlantic (20.5%). For instance, New York commands a significant proportion of industry establishments (11.6%) and revenue due to a large number of advertising multinationals headquartered in the region. As ..

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    Additional Insights for the Digital Advertising Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Digital Advertising Agencies Industry are

  • Ability to quickly adopt new technology
  • Membership of an industry organization
  • Ability to compete on tender
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Total advertising expenditure in the Digital Advertising Agencies industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Digital Advertising Agencies Industry?

    Businesses in this industry create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, media planning and buying.

    Industry Products
    Search engine optimization
    Banner advertising
    Video advertising
    Rich media advertising
    Sponsorship advertising
    Classifieds/directories
    Lead generation
    Mobile messaging/email
    Industry Activities
    Search engine optimization (SEO)
    Digital display advertising
    Mobile advertising
    Social media management

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Total advertising expenditure
  • Corporate profit
  • Consumer spending

  • Current Performance
  • Pricing models
  • New media
  • Enterprises and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Digitizing media
  • Industry structure
  • Table: Digital Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Digital Advertising Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Breweries
  • Retail Trade
  • Information
  • Finance and Insurance
  • Accommodation and Food Services
  • Other Services (except Public Administration)

  • Key Selling Industries
  • Audio Production Studios
  • Computer Manufacturing
  • Graphic Designers
  • Software Publishing

  • Products & Services
  • Search engine optimization
  • Banner advertising
  • Video advertising
  • Rich media advertising
  • Classifieds/directories
  • Sponsorship advertising
  • Lead generation
  • Mobile messaging/email
  • Chart: Digital Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail sector
  • Travel and media sector
  • Automotive sector
  • Financial services sector
  • Other
  • Telecommunications sector
  • Consumer packaged goods and consumer products sector
  • Computing products and consumer electronics
  • Chart: Major Market Segmentation for the Digital Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and utilitiesDepreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Digital Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Digital Advertising Agencies Industry

  • Industry Globalization
    Major Companies
    WPP PLCOmnicom Group Inc.The Interpublic Group of Companies Inc.
  • Table: WPP PLC - financial performance
  • Table: Omnicom Group Inc. - financial performance
  • Table: The Interpublic Group of Companies Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Digital Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Digital Advertising Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Internet Traffic Volume (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    New Media
  • Digital media formats including online, cell phones and other digital devices.
  • Pay-Per-Click (Ppc)
  • An internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when an ad is clicked.
  • Streaming
  • The process of sending media over the internet to an end-user while being delivered by a provider.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Digital Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Digital Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Digital Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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