Net increase: Internet and mobile traffic will grow, bolstering demand for digital advertising services

The Digital Advertising Agencies industry has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. Over the next five years, the industry will continue to grow, as more effective advertising tools that measure consumer demographics are developed...purchase to read more.

Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 11-16
13.3%
Forecast Growth 16-21
Profit
Employment
78,362
Businesses
7,865

Industry Threats & Opportunities

  • The industry has benefited from the rapid switch from print advertising to digital advertising
  • Many advertising agencies have increasingly provided cross-device advertisements
  • Industry revenue is forecast to grow, driven by robust growth in internet traffic volumes
  • Industry Report - Industry Products Chapter

    Digital display advertisingDigital display advertising makes up an estimated 48.3% of industry revenue in 2016. This product segment includes various forms of advertising, including banner, which makes up 20.0% of total revenue, followed by video (14.3%), rich media (10.5%) and sponsorship (3.5%). Over the past five years, as more users have streamed videos online, video advertisements have steadily grown, as many advertising agencies have strategically placed advertisements either before, during or after a video clip. Furthermore, sponsorship advertising has exhibited growth over the past five years, particularly for digital-only publications...purchase to read more.

    Additional Insights for the Digital Advertising Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Digital Advertising Agencies Industry are

  • Ability to quickly adopt new technology
  • Membership of an industry organization
  • Ability to compete on tender
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Total advertising expenditure in the Digital Advertising Agencies industry impact industry performance..

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    What's in this report

    What is the Digital Advertising Agencies Industry?

    Businesses in this industry create advertising campaigns and place the advertisements across digital media outlets. Through in-house capabilities or subcontracting, the agencies provide advice, creative services, account management, production of advertising material, media planning and buying.

    Industry Products
  • Search engine optimization
  • Banner advertising
  • Video advertising
  • Rich media advertising
  • Sponsorship advertising
  • Classifieds/directories
  • Lead generation
  • Mobile messaging/email
  • Industry Activities
  • Search engine optimization (SEO)
  • Digital display advertising
  • Mobile advertising
  • Social media management
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Total advertising expenditure
  • Corporate profit
  • Consumer spending

  • Current Performance
  • Pricing models
  • New media
  • Enterprises and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Digitizing media
  • Industry structure
  • Table: Digital Advertising Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Digital Advertising Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Breweries
  • Retail Trade
  • Information
  • Finance and Insurance
  • Accommodation and Food Services
  • Other Services (except Public Administration)

  • Key Selling Industries
  • Audio Production Studios
  • Computer Manufacturing
  • Graphic Designers
  • Software Publishing

  • Products & Services
  • Search engine optimization
  • Banner advertising
  • Video advertising
  • Rich media advertising
  • Classifieds/directories
  • Sponsorship advertising
  • Lead generation
  • Mobile messaging/email
  • Chart: Digital Advertising Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail sector
  • Travel and media sector
  • Automotive sector
  • Financial services sector
  • Other
  • Telecommunications sector
  • Consumer packaged goods and consumer products sector
  • Computing products and consumer electronics
  • Chart: Major Market Segmentation for the Digital Advertising Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and utilitiesDepreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Digital Advertising Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Digital Advertising Agencies Industry

  • Industry Globalization
    WPP PLC, Omnicom Group Inc., The Interpublic Group of Companies Inc.,
  • Table: WPP PLC - financial performance
  • Table: Omnicom Group Inc. - financial performance
  • Table: The Interpublic Group of Companies Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Digital Advertising Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Digital Advertising Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Internet Traffic Volume (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    New Media
  • Digital media formats including online, cell phones and other digital devices.
  • Pay-Per-Click (Ppc)
  • An internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when an ad is clicked.
  • Streaming
  • The process of sending media over the internet to an end-user while being delivered by a provider.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Digital Advertising Agencies Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Digital Advertising Agencies industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Digital Advertising Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Digital Advertising Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Digital Advertising Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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