Hot wire: Industry operators will invest in new technologies to serve rural markets

While major telecommunication carriers, cable providers and satellite providers compete to satisfy consumers' insatiable thirst for data services, much of the American countryside has been left behind. The high cost of bringing service to sparsely populated areas has discouraged these giants from delivering broadband to rural regions of the United States, leaving room for the development of the Wireless Internet Service Providers (WISPs) industry. Over the five years to 2018, industry revenue has increased. The five years to 2023 are expected to bring further technological innovations and heightened market share concentration as internet traffic volume continues to increase, partly due to the proliferation of broadband-enabled devices...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • The next five years are expected to bring further technological innovations and heightened market share concentration
  • New companies continue to enter the industry, enticed by a growing industry
  • Industry operators are expected to continue experiencing fierce competition
  • Industry Report - Starting a New Business Chapter

    Barriers to entry are dependent on the scale on which a prospective entrant plans to compete. For small, local wireless internet service providers (WISPs) that only seek to serve the community in which they are located, deployment costs are profoundly lower than the industry average. Furthermore, with advancements in wireless technology, the equipment required to set up a wireless internet service is also inexpensive. Typical end-user antenna/radios can sell for as low as $100.00 apiece, while a basic fixed wireless base station can be purchased for as little as $5,000. For a small mom-and-pop operator serving a finite group of individuals within a limited range, startup costs are negligible, and deployment is relatively simple...purchase to read more.

    Additional Insights for the Wireless Internet Service Providers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wireless Internet Service Providers Industry are

  • Ability to quickly adopt new technology
  • Economies of scope
  • Effective product promotion
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Demand from wireless telecommunications carriers in the Wireless Internet Service Providers industry impact industry performance..

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    What's in this report

    What is the Wireless Internet Service Providers Industry?

    Wireless internet service providers (WISPs), also known as fixed wireless broadband providers, use fixed terrestrial wireless networks to provide internet access, usually in rural areas. Most WISPs use unlicensed spectrum and are locally based. This industry does not include mobile broadband services provided by major telecommunications companies.

    Industry Products
  • Residential wireless internet access
  • Business wireless internet access
  • Narrowband
  • Industry Activities
  • Providing wireless broadband internet access
  • Providing wireless internet backbone and carrier services
  • Providing support for virtual private networking services
  • Providing off-site data storage
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Demand from wireless telecommunications carriers
  • Number of mobile internet connections
  • Private investment in computers and software

  • Current Performance
  • Overcoming limitations
  • Industry structure
  • Interest from competitors
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Going urban
  • Table: Wireless Internet Service Providers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wireless Internet Service Providers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • VoIP
  • Advertising Agencies
  • Internet Publishing and Broadcasting
  • Search Engines
  • Consumers

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Telecommunication Networking Equipment Manufacturing
  • Transmission Line Construction
  • Wire & Cable Manufacturing

  • Products & Services
  • Narrowband
  • Business wireless internet access
  • Residential wireless internet access
  • Chart: Wireless Internet Service Providers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • States with 80%-100% population coverage
  • States with 40%-60% population coverage
  • States with 20%-40% population coverage
  • States with 60%-80% population coverage
  • States with 0%-20% population coverage
  • Chart: Major Market Segmentation for the Wireless Internet Service Providers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingAdditional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Wireless Internet Service Providers

  • Basis of Competition
    Service availabilityPriceCustomer serviceSpeed
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wireless Internet Service Providers Industry

  • Industry Globalization
    Rise Broadband,
  • Table: Rise Broadband - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Wireless Internet Service Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Wireless Internet Service Providers Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Internet traffic volume (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A type of transmission that shares the bandwidth of a medium such as copper or fiber optic cable, to carry more than one signal at high-speed.
  • Spectrum
  • The range of all possible frequencies available to transmit an electromagnetic signal over space.
  • Wi-Fi
  • A high-frequency wireless local area network (WLAN) technology and standard.
  • Wireless
  • Telecommunications in which electromagnetic waves (rather than some form of wire) carry the signal over part or all of the communication path.
  • Wireless Internet Service Provider (Wisp)
  • An Internet service provider (ISP) that allows subscribers to connect to a server at designated hot spots (access points) using a wireless connection such as Wi-Fi.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Wireless Internet Service Providers can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wireless Internet Service Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wireless Internet Service Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wireless Internet Service Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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