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Online Recruitment Sites in the US Industry Data and Analysis
The Online Recruitment Sites industry has boomed since the 2000s as job searches have moved online and the internet has become an indispensable part of daily life. The internet has become the primary medium for communicating and accessing information, the main driving force behind this industry's rise. Job seekers and employers have increasingly turned to online recruitment sites to look for new openings and find new talent pools.The largest online recruitment sites have grown through organic innovation and by acquiring competitors targeting niche industries. Historically, incumbents held a competitive advantage in developing brand names, making it difficult for new sites to gain market share. Nonetheless, low barriers to entry have upended the industry as once-dominant platforms like Monster and CareerBuilder have lost relevance, and LinkedIn has become the overwhelming market-leader by leveraging technological innovation. Online job portals have become the primary tool for matching candidates to employers, with the pandemic only furthering the online shift as businesses embrace digital talent sourcing. In this environment, industry revenue is forecast to grow at a CAGR of 6.2% to $18.8 billion through 2025, including 6.4% in 2025 alone. Profitability has widened too, despite heavy ongoing investments in technology, with platforms relying on premium services to bring in recurring revenue streams.Driven by the rapid development of artificial intelligence and machine learning to automate resume screening, candidate sourcing and chat-based engagement, online recruitment sites will provide a broader range of services that go well beyond standard job posting services and resume collection. Predictive analytics will be central to the transformation of talent acquisition by replacing manual screening, helping recruiters compete more effectively with in-house hiring departments. Online recruitment sites will continue to evolve into professional networking platforms, becoming comprehensive career ecosystems. With a steady labor market poised to see growth in key sectors like healthcare and technology, revenue across online recruitment sites is forecast to grow at a CAGR of 5.6% to $24.8 billion through 2030.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Recruitment Sites industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Online Recruitment Sites industry in the United States operates under the NAICS industry code OD4590. Online recruitment sites primarily charge employers to list job openings, though they may also earn revenue via ad placement on job listings. Companies also design and maintain databases of resumes and candidate profiles for use by employers and other recruitment agencies. Companies in this industry are based entirely online; therefore, traditional recruiting agencies and staffing companies are not included. Related terms covered in the Online Recruitment Sites industry in the United States include pay-for-performance (pfp), html5 and smartphone.
What's included in this industry?
Products and services covered in Online Recruitment Sites industry in the United States include Professional and business services, Health care and social assistance and Retail trade.
What companies are included in this industry?
Companies covered in the Online Recruitment Sites industry in the United States include Linkedin Corp and Recruit Holdings Co. Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Recruitment Sites industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Recruitment Sites industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Recruitment Sites industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Recruitment Sites industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Recruitment Sites industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Recruitment Sites industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Recruitment Sites industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Recruitment Sites industry in the United States.
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Frequently Asked Questions
What is the market size of the Online Recruitment Sites industry in the United States in 2026?
The market size of the Online Recruitment Sites industry in the United States is $18.8bn in 2026.
How many businesses are there in the Online Recruitment Sites industry in the United States in 2025?
There are 1,946 businesses in the Online Recruitment Sites industry in the United States, which has grown at a CAGR of 4.1 % between 2020 and 2025.
How may import tariffs affect the Online Recruitment Sites industry in the United States?
The Online Recruitment Sites industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Recruitment Sites industry in the United States?
The Online Recruitment Sites industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Recruitment Sites industry in the United States grown or declined over the past 5 years?
The market size of the Online Recruitment Sites industry in the United States has been growing at a CAGR of 6.2 % between 2020 and 2025.
What is the forecast growth of the Online Recruitment Sites industry in the United States over the next 5 years?
Over the next five years, the Online Recruitment Sites industry in the United States is expected to grow.
What are the biggest companies in the Online Recruitment Sites industry in the United States?
The biggest companies operating in the Online Recruitment Sites industry in the United States are Linkedin Corp and Recruit Holdings Co. Ltd.
What does the Online Recruitment Sites industry in the United States include?
Posting online job openings on behalf of employers and Aggregating job postings from various sources into a single, searchable database are part of the Online Recruitment Sites industry in the United States.
Which companies have the highest market share in the Online Recruitment Sites industry in the United States?
The company holding the most market share in the Online Recruitment Sites industry in the United States is Linkedin Corp.
How competitive is the Online Recruitment Sites industry in the United States?
The level of competition is high and increasing in the Online Recruitment Sites industry in the United States.
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