Filling out: Increased online connectivity and social media use will spur demand for industry services

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
4.9%
Forecast Growth 16-21
Profit
Employment
11,762
Businesses
682
Market Share of Companies

Industry Threats & Opportunities

  • Greater marketing budgets will boost demand for online surveys, facilitating strong growth
  • New products create a significant source of demand for online surveys and market research
  • Companies will move to more cost-effective advertising, bolstering demand for online surveys
  • Industry Report - Industry SWOT Analysis Chapter

    Over the 10 years to 2021, industry value added, which measures the industry's contribution to the US economy, is expected to increase at an average annual rate of 4.6%. Meanwhile, US GDP is forecast to rise at an average annual rate of 2.1% over this same period. These rates indicate that the industry is in a growth phase of its life cycle since its growth rate outpaces GDP over a 10-year period. Rising industry participation and new forms of businesses also indicate a growing industry.Over the 10 years to 2021, the number of operators in this industry is expected to increase at an average annual rate of 6.2%. Thi...purchase to read more.

    Additional Insights for the Online Survey Software Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Survey Software Industry are

  • Access to a highly skilled workforce
  • Adoption to new technology and prompt delivery to market
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Online Survey Software industry impact industry performance..

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    What's in this report

    What is the Online Survey Software Industry?

    This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

    Industry Products
  • Survey creation
  • Survey analysis
  • Help and support
  • Industry Activities
  • Survey design
  • Online application development
  • Marketing online survey software
  • Consulting regarding surveys
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Percentage of services conducted online
  • Research and development expenditure
  • Total advertising expenditure
  • Demand from e-commerce and online auctions

  • Current Performance
  • Marketing budgets expand
  • High profit entices new entrants
  • New media fuels growth
  • Chart: Revenue Growth

  • Industry Outlook
  • New media brings new opportunities
  • Table: Online Survey Software Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Survey Software Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Finance and Insurance
  • Healthcare and Social Assistance

  • Key Selling Industries
  • Internet Hosting
  • Internet Publishing and Broadcasting
  • Other Data Processing Services

  • Products & Services
  • Survey creation
  • Survey analysis
  • Help and support
  • Chart: Online Survey Software Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising industries
  • Consumer goods industries
  • Healthcare products and pharmaceuticals industries
  • Financial services industries
  • Automotive industries
  • Government organizations
  • Chart: Major Market Segmentation for the Online Survey Software Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Survey Software

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Survey Software Industry

  • Industry Globalization
    SurveyMonkey Inc., Qualtrics,
  • Table: SurveyMonkey Inc. - financial performance
  • Table: Qualtrics - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Survey Software Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Survey Software Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Corporate profit (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Click-Through
  • A method of internet advertising that tracks the number of consumers that click on an advertisement on a website.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • Spss
  • A computer program used for survey authoring and deployment published by IBM.
  • Syndicated Research
  • Studies in which the sponsoring research company defines an audience to survey and the interval between studies and the survey questions. Clients share the results through a subscription service.
  • What Our Customers Say

    Why buy this report?

    The Online Survey Software industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Survey Software:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Survey Software market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Survey Software, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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