Five stars: Increased online connectivity and social media use will spur demand for industry services

Companies perform surveys to provide insight about employee satisfaction and consumer preferences. The Online Survey Software industry is up and coming, growing strongly over the past decade to provide a prominent and inexpensive alternative to using traditional methods of market research. Online market research and surveys offer clients a product that is less costly, but also more time efficient, interactive and amenable to use with data analytics platforms. As a result, many companies have reduced their use of traditional market research activities. Over the five years to 2023, media consumption habits are expected to continue to evolve. With social networking and user-generated content creating online communities, advertisers will more easily be able to target niche markets...purchase to read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
14.0%
Forecast Growth 18-23
Profit
Employment
9,572
Businesses
498
Market Share of Companies

Industry Threats & Opportunities

  • Greater marketing budgets will boost demand for online surveys, facilitating strong growth
  • Low technical skill requirements enable companies to enter the industry with little difficulty
  • Operators will need to continue to harness new media’s potential to be successful
  • Industry Report - Industry Products Chapter

    The Online Survey Software industry provides customers with the tools to design and publish online surveys. This software, accounting for the majority of industry revenue, includes web-based tools to conduct various types of surveys, from open-ended to multiple choice. Software often provides clients with templates to fill in; however, some companies enable customers to upload word documents that are then transposed into a web-based survey. Also, some companies charge a premium for white-label surveys, which conceal the surveyor's identity to those being surveyed. For an additional fee, survey companies also offer advanced technologies, such as skip-logic, question randomization, video and other features...purchase to read more.

    Additional Insights for the Online Survey Software Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Survey Software Industry are

  • Access to a highly skilled workforce
  • Adoption to new technology and prompt delivery to market
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Percentage of services conducted online and Corporate profit in the Online Survey Software industry impact industry performance..

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    What's in this report

    What is the Online Survey Software Industry?

    This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.

    Industry Products
  • Survey creation
  • Survey analysis
  • Help and support
  • Industry Activities
  • Survey design
  • Online application development
  • Marketing online survey software
  • Consulting regarding surveys
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Percentage of services conducted online
  • Corporate profit
  • Number of mobile internet connections
  • Per capita disposable income
  • Research and development expenditure
  • Total advertising expenditure

  • Current Performance
  • Marketing budgets expand
  • High profit entices new entrants
  • New media fuels growth
  • Chart: Revenue Growth

  • Industry Outlook
  • New media brings new opportunities
  • Table: Online Survey Software Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Survey Software Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Finance and Insurance
  • Healthcare and Social Assistance

  • Key Selling Industries
  • Internet Hosting
  • Internet Publishing and Broadcasting
  • Other Data Processing Services

  • Products & Services
  • Survey creation
  • Survey analysis
  • Help and support
  • Chart: Online Survey Software Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising industries
  • Consumer goods industries
  • Healthcare products and pharmaceuticals industries
  • Financial services industries
  • Automotive industries
  • Government organizations
  • Chart: Major Market Segmentation for the Online Survey Software Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Survey Software

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Survey Software Industry

  • Industry Globalization
    Qualtrics, SurveyMonkey Inc.,
  • Table: Qualtrics - financial performance
  • Table: SurveyMonkey Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Survey Software Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Survey Software Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Corporate profit (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Click-Through
  • A method of internet advertising that tracks the number of consumers that click on an advertisement on a website.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • Spss
  • A computer program used for survey authoring and deployment published by IBM.
  • Syndicated Research
  • Studies in which the sponsoring research company defines an audience to survey and the interval between studies and the survey questions. Clients share the results through a subscription service.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Online Survey Software is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Survey Software:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Survey Software market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Survey Software, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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