Filling out: Increased online connectivity and social media use will spur demand for industry services

The Online Survey Software market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Greater marketing budgets will boost demand for online surveys, facilitating strong growth
  • New products create a significant source of demand for online surveys and market research
  • Companies will move to more cost-effective advertising, bolstering demand for online surveys

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    Industry Analysis & Industry Trends

    Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth...

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    Industry Report - Industry Investment Chapter

    Although labor costs per unit decrease once the online survey software is developed, this industry has a low level of capital intensity. Capital intensity is the ratio of depreciation to wages, and the industry spends about $0.05 on capital for every dollar it spends on labor. Depreciation accounts for a low 1.6% of industry revenue, mainly stemming from companies investing in online survey software and the computer servers used to store data. Most software companies require only limited capital goods, such as computers and office space. Software is an intangible product that requires highly skilled employees and a significant time investment. Producing a computer program requires programmers, marketers, managers and lawyers.


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    Additional Insights for the Online Survey Software Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Survey Software Industry are

  • Access to a highly skilled workforce
  • Adoption to new technology and prompt delivery to market
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Online Survey Software industry impact industry performance..

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    Industry Products

    What is the Online Survey Software Industry?

    This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

    Industry Products
    Survey creation
    Survey analysis
    Help and support
    Industry Activities
    Survey design
    Online application development
    Marketing online survey software
    Consulting regarding surveys

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Percentage of services conducted online
  • Research and development expenditure
  • Total advertising expenditure
  • Demand from e-commerce and online auctions

  • Current Performance
  • Marketing budgets expand
  • High profit entices new entrants
  • New media fuels growth
  • Chart: Revenue Growth

  • Industry Outlook
  • New media brings new opportunities
  • Table: Online Survey Software Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Survey Software Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Finance and Insurance
  • Healthcare and Social Assistance

  • Key Selling Industries
  • Internet Hosting
  • Internet Publishing and Broadcasting
  • Other Data Processing Services

  • Products & Services
  • Survey creation
  • Survey analysis
  • Help and support
  • Chart: Online Survey Software Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising industries
  • Consumer goods industries
  • Healthcare products and pharmaceuticals industries
  • Financial services industries
  • Automotive industries
  • Government organizations
  • Chart: Major Market Segmentation for the Online Survey Software Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Survey Software

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Survey Software Industry

  • Industry Globalization
    Major Companies
    SurveyMonkey Inc.Qualtrics
  • Table: SurveyMonkey Inc. - financial performance
  • Table: Qualtrics - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Survey Software Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Survey Software Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Corporate profit (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A method of internet advertising that tracks the number of consumers that click on an advertisement on a website.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • Spss
  • A computer program used for survey authoring and deployment published by IBM.
  • Syndicated Research
  • Studies in which the sponsoring research company defines an audience to survey and the interval between studies and the survey questions. Clients share the results through a subscription service.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Survey Software:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Survey Software market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Survey Software, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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