Game time: Increased spending and greater efficiency will contribute to modest growth

The Retail Market for Toys consists of companies that sell new and used toys, games and hobby goods. As disposable incomes level rise while the US economy recovers from the recession, sales of higher-end toys will increase alongside a growing market for traditional and learning-oriented toys. Rising input prices may temper profitability, but the growth of e-commerce will largely offset these more.

Industry Statistics & Market Size
Annual Growth 11-16
Forecast Growth 16-21

Industry Threats & Opportunities

  • Consolidation has risen as a result of increasing competition and e-commerce activity
  • Operators have increasingly merged to take advantage of economies of scale
  • E-commerce operators are expected to control an increasing share of the total market
  • Industry Report - Industry Locations Chapter

    Similar to other retailing industries, toy retailers are located in proximity to the consumers they service. Retailers choose to locate near consumers to create a convenient shopping experience and to stay plugged into the latest downstream customer trends and demands. Therefore, toy retailer establishment concentration corresponds fairly closely to population concentration.The Southeast, West and Mid-Atlantic regions of the country are estimated to account for the majority of locations in 2016, with about 21.5%, 17.9% and 15.6% of establishments, respectively. The Southeast's dominance is largely due to its share of the US population, representing a 25.6% share of consumers. The...purchase to read more.

    Additional Insights for the The Retail Market for Toys Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the The Retail Market for Toys Industry are

  • Having an exclusive sales contract
  • Stocking seasonal products
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the The Retail Market for Toys industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the The Retail Market for Toys Industry?

    Companies in this industry sell new and used toys, games and hobby goods. This reflects the size of the retail market for these products and includes sales from all major retail channels, including specialty stores, merchandisers and internet retailers.

    Industry Products
  • Traditional entertainment and learning games
  • Electronic and video games
  • Traditional toys
  • Industry Activities
  • Retailing traditional toys
  • Retailing electronic toys
  • Retailing games
  • Retailing hobby goods
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • commerce sales
  • Number of children aged nine and younger

  • Current Performance
  • Competition and consolidation
  • Variable costs
  • Chart: Revenue Growth

  • Industry Outlook
  • E-commerce drives consolidation
  • Back to basics
  • Table: The Retail Market for Toys Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - The Retail Market for Toys Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Recordable Media Manufacturing
  • Toy, Doll & Game Manufacturing

  • Products & Services
  • Electronic and video games
  • Traditional entertainment and learning games
  • Traditional toys
  • Chart: The Retail Market for Toys Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 65 and older
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the The Retail Market for Toys Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs The Retail Market for Toys

  • Basis of Competition
  • Price
  • Brand recognition, customer service
  • Online retail
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the The Retail Market for Toys Industry

  • Industry Globalization
    Wal-Mart Stores Inc., Inc., GameStop Corp., Toys R Us Inc.,
  • Table: Wal-Mart Stores Inc. - financial performance
  • Table: Inc. - financial performance
  • Table: GameStop Corp. - financial performance
  • Table: Toys R Us Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the The Retail Market for Toys Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the The Retail Market for Toys Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of children aged 9 and younger (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The buying and selling of products and services over electronic systems such as the internet.
  • Interactive Learning
  • A pedagogical approach that relies on hands-on processes for relaying information.
  • Point-Of-Sale (Pos) System
  • A system used at checkout in retail stores that uses computers and cash registers to capture transaction data at the time and place of sale.
  • Screen Time
  • Any time that is spent in front of a screen, such as a TV, computer, smartphone or video game console.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on The Retail Market for Toys contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on The Retail Market for Toys:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The The Retail Market for Toys market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on The Retail Market for Toys, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.