Low battery: Growth from high sales volumes will be threatened by external competition

The retail market for laptops has experienced steady decline over the past five years. Improving processing power and efficiency for products such as smart phones and tablets have offered substitute products to laptops. Additionally, the manufacturing of such substitute goods is increasingly offshored to low-wage countries such as China and Malaysia. Manufacturing processes have also become increasingly automated, leading to falling prices for substitute goods. Increasing affordability has somewhat cushioned the decline of laptop sales over the past five years. The greatest threat to the future prospects of the laptop retail market is the proliferation of tablet computers...read more.

Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 12-17
-2.8%
Forecast Growth 17-22
Profit
Employment
18,828
Businesses
5,149
What Our Customers Say

Industry Threats & Opportunities

  • Increasing affordability has somewhat cushioned the decline of laptop sales over the past five years
  • Profit margins vary among brick-and-mortar computer retailers and online-only outlets
  • The laptop market is expected to experience decline during the five-year outlook period
  • Industry Report - Industry Investment Chapter

    Laptop retailing has a low level of capital intensity. Retailers typically invest $0.03 on capital for every dollar of labor. However, this ratio can change depending on a retailer's operations. For example, online retailers tend to have fewer depreciation costs because they do not need to maintain a storefront. Furthermore, wage costs are typically higher at brick-and-mortar stores. Wages are an important cost for industry operators because workers must be hired for customer service, maintaining store displays, processing consumer purchases and maintaining computer systems. Laptop retailers place high emphasis on labor, as stores tend to use knowledgeable employees to assist consumers with specific questions.However, companies do have some capital expenditure. Mos...purchase to read more.

    Additional Insights for the The Retail Market for Laptop Computers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the The Retail Market for Laptop Computers Industry are

  • Offering a wide product range
  • Proximity to key markets
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as Price of computers and peripheral equipment and Number of households in the The Retail Market for Laptop Computers industry impact industry performance..

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    What is the The Retail Market for Laptop Computers Industry?

    This retail market for laptops includes laptop sales made through traditional brick-and-mortar outlets, online websites and by mail order. Laptops are considered personal computers for mobile use but do not include tablet devices or smartphones.

    Industry Products
  • Entry level
  • Chromebooks
  • Ultrabooks
  • Two-in-one
  • Business
  • Industry Activities
  • Selling full-size laptops
  • Selling desktop replacement laptops
  • Selling netbooks
  • Selling subnotebooks
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Price of computers and peripheral equipment
  • Number of households
  • Percentage of services conducted online
  • Private investment in computers and software

  • Current Performance
  • Prices fall, volume rises
  • Profit is a wildcard
  • Employment and wages
  • Chart: Revenue Growth

  • Industry Outlook
  • Saturation and competition will slow sales growth
  • The shift online
  • Table: The Retail Market for Laptop Computers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - The Retail Market for Laptop Computers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Professional, Scientific and Technical Services
  • Consumers

  • Key Selling Industries
  • Computer Manufacturing

  • Products & Services
  • Chromebooks
  • Two-in-one
  • Ultrabooks
  • Entry level
  • Business
  • Chart: The Retail Market for Laptop Computers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Ages 18-34
  • Ages 35-46
  • Ages 47-56
  • Ages 57-65
  • Ages 66-74
  • Ages 75+
  • Chart: Major Market Segmentation for the The Retail Market for Laptop Computers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs The Retail Market for Laptop Computers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the The Retail Market for Laptop Computers Industry

  • Industry Globalization
    Best Buy Co. Inc. Amazon.com Inc.Apple Inc.
  • Table: Best Buy Co. Inc. - financial performance
  • Table: Amazon.com Inc. - financial performance
  • Table: Apple Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the The Retail Market for Laptop Computers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the The Retail Market for Laptop Computers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Households with at least one computer (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Netbook
  • A small, lightweight, legacy-free, and inexpensive laptop computer.
  • Solid-State
  • A data storage device that uses integrated circuit assemblies as memory to store data persistently.
  • Subnotebook
  • A highly portable laptop that has strict limits for size, weight, battery life, and have tablet-like features such as instant on functionality.
  • Why buy this report?

    IBISWorld’s industry research report on The Retail Market for Laptop Computers provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on The Retail Market for Laptop Computers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The The Retail Market for Laptop Computers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on The Retail Market for Laptop Computers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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