In the cards: As internet connections rise, online card sales will expand

The Online Greeting Card Sales industry is slowly expanding as businesses and consumers shift toward online shopping. An increasing number of broadband internet connections has helped facilitate access to online greeting card retailers, along with the growing number of consumers who use mobile devices with internet capabilities. As a result, the industry is expected to grow in the five years to 2016. Over the next five years, growing consumer preference for online shopping will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications. Industry revenew is projected to grow over the next five years. ...purchase to read more.

Industry Statistics & Market Size
Revenue
$393m
Annual Growth 12-17
4.0%
Forecast Growth 17-22
Profit
Employment
1,321
Businesses
1,045

Industry Threats & Opportunities

  • Consumer preference for online shopping will promote industry expansion
  • Companies have been innovating product offerings to entice younger customers
  • The increasing prevalence of artisan products will also support profit growth
  • Industry Report - Industry Products Chapter

    The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of single everyday cards at 53.7% of industry revenue in 2017. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Consumers have shown a strong willingness to splurge on nonholiday cards for a person they are purchasing for. The few dollars an online greeting card costs is an affordable discretionary purchase consumers are often willing to splurge on. This is also true for the industry's second-largest product segment, single seasonal cards, which can be customized with text and photos. Thi...purchase to read more.

    Additional Insights for the Online Greeting Card Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Greeting Card Sales Industry are

  • Automation - reduces costs, particularly those associated with labor
  • Ability to quickly adopt new technology
  • Company's product is user-friendly
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of broadband connections in the Online Greeting Card Sales industry impact industry performance..

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    What's in this report

    What is the Online Greeting Card Sales Industry?

    This industry sells greeting cards and e-cards online. This industry includes sales from all channels that sell physical and electronic greeting cards. The industry excludes brick-and-mortar sales of greeting cards.

    Industry Products
  • Everyday single cards
  • Holiday single cards
  • Bulk cards
  • Industry Activities
  • Providing personalized bulk stationery products
  • Providing personalized greeting cards
  • Providing e-cards
  • Providing print-at-home cards
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of broadband connections
  • External competition
  • Total advertising expenditure
  • Number of mobile internet connections

  • Current Performance
  • Growth and investment
  • Demographics spur innovation
  • Competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Competing profit trends
  • Internal and external threats
  • Table: Online Greeting Card Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Greeting Card Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Graphic Designers
  • Internet Service Providers
  • Paper Mills
  • Printing

  • Products & Services
  • Everyday single cards
  • Holiday single cards
  • Bulk cards
  • Chart: Online Greeting Card Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers older than 55 years old
  • Consumers between the ages of 25 and 34
  • Consumers between the ages of 35 and 44
  • Consumers between the ages of 45 and 54
  • Consumers Younger than 24 years old
  • Chart: Major Market Segmentation for the Online Greeting Card Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Greeting Card Sales

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Greeting Card Sales Industry

  • Industry Globalization
    Hallmark Cards Inc., American Greetings Corporation,
  • Table: Hallmark Cards Inc. - financial performance
  • Table: American Greetings Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Greeting Card Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Greeting Card Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of broadband connections (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Card
  • A card that is selected and sent digitally.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Online Greeting Card Sales can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Greeting Card Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Greeting Card Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Greeting Card Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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