Overview

Volume cranked: Rising disposable income and new mobile ticketing features will drive revenue growth

IBISWorld’s Online Event Ticket Sales Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Growth in consumer spending power will strengthen online ticket sales
  • The increasing social aspect of event attendance is likely to continue prevailing within the industry
  • The price of event tickets is slated to increase and will benefit industry participants’ bottom lines

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    Industry Analysis & Industry Trends

    The Online Event Ticket Sales industry has grown strongly amid a major shift from physical tickets and at-home printing to a fully digitized mobile ticketing experience. Over the past five years, personal disposable incomes have grown alongside the music industry's continued shift toward live performance. The ease of online commerce, particularly through mobile wallets, fingerprint scanning and digital ticketing, has significantly benefited both the size and profitability of the Online Event Ticket Sales industry. As the economy is anticipated to continue its expansion and consumer disposable incomes are expected to rise, online ticket sellers will remain the primary source of tickets for sporting events, concerts, festivals, public appearances and more...

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    Industry Report - Industry Investment Chapter

    The Online Event Ticket Sales industry has a moderate degree of capital intensity. In 2016, for every $1.00 spent on wages, industry operators are expected to spend $0.22 in capital investment. This represents an increase from 2011, a year in which the industry averaged $0.17 in capital expenditures for every $1.00 spent on labor. The number of employees required to run an online event ticket sales company is relatively minimal. Currently, the average company employs about 10 people to run online event ticket sales for their company, though this varies considerably depending on a company's scale of operations. Capital investment primarily relates to spending on software, hardware and bandwidth necessary to operate a website.

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    Additional Insights for the Online Event Ticket Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Event Ticket Sales Industry are

  • Ability to quickly adopt new technology
  • Effective cost controls
  • Company's product is user/consumer friendly
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Online Event Ticket Sales industry impact industry performance..

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    Industry Products

    What is the Online Event Ticket Sales Industry?

    This industry consists of online retailers that sell tickets to live events. Ticketed events include concerts, sporting events, live theater, fairs and festivals. This industry also includes online ticket resellers; however, it does not include sales of tickets at brick-and-mortar locations.

    Industry Products
    Online ticket sales to music concerts
    Online ticket sales to sporting events
    Online ticket sales to dance, opera and theatrical performances
    Online ticket sales to public appearances, fairs and festivals
    Industry Activities
    Selling concert tickets
    Selling sporting event tickets
    Selling arts and theatrical performance tickets
    Selling children's and family-themed performance tickets

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • Percentage of services conducted online
  • Total advertising expenditure

  • Current Performance
  • Continued progress
  • Size and product expansion
  • Changing markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Recovery across the board
  • Customizing ticket sales
  • Table: Online Event Ticket Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Event Ticket Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Concert & Event Promotion
  • Performers & Creative Artists
  • Sports Franchises

  • Products & Services
  • Online ticket sales to music concerts
  • Online ticket sales to sporting events
  • Online ticket sales to dance, opera and theatrical performances
  • Online ticket sales to public appearances, fairs and festivals
  • Chart: Online Event Ticket Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 24 and younger
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 65 and older
  • Consumers aged 55 to 64
  • Chart: Major Market Segmentation for the Online Event Ticket Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Event Ticket Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Event Ticket Sales Industry

  • Industry Globalization
    Major Companies
    Live Nation EntertainmenteBay Inc.
  • Table: Live Nation Entertainment - financial performance
  • Table: eBay Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Event Ticket Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Event Ticket Sales Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Agency
  • A word used to describe a type of company. It is commonly used in reference to government-related businesses. However, agencies also represent artists who provide entertainment.
  • Baby Boomers
  • The demographic of Americans born between 1946 and 1964, accounting for a major proportion of the population.
  • Convenience Charge
  • A fee that the ticketing company charges buyers for facilitating a transaction, especially over the internet. Also called a convenience fee.
  • Reseller
  • A company that purchases goods or services with the intention to sell them to a downstream market.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Event Ticket Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Event Ticket Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Event Ticket Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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