In fashion: Consumers have actively sought better deals online to save money

Revenue for the Online Baby and Infant Apparel Sales industry has increased significantly over the five years to 2017. The industry has experienced steady revenue growth since 2012, aided by the e-commerce sector capturing significant market share from brick-and-mortar apparel stores as more consumers shop online. Additionally, strengthening economic conditions, including rising consumer confidence and disposable income, are continuing to boost demand for industry products. Increasing consumer purchasing power, continued adoption of the internet as a shopping platform and declining free time will drive the industry over the outlook period...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Online-based enterprises incur relatively low overhead costs compared to their brick-and-mortar counterparts
  • Cost savings generated from lower overhead costs translate into lower prices
  • Expected stability in the price of cotton will benefit industry operators
  • Industry Report - Industry Investment Chapter

    Capital intensity within the Online Baby and Infant Apparel Sales industry is moderate. Most investment requirements are in the form of warehouse space, computer equipment and point-of-sale systems. The average operator will spend $0.14 on capital costs for every dollar attributed to labor expenditures in 2017. Upgrades and replacements contribute little to capital expenses, but initial investments can be substantial.Still, wage costs account for a larger share of revenue than depreciation expenses. Instead of staffing physical locations across the country, employees are hired to enhance the customers' online shopping experience and increase the retailer's web exposure. An ...purchase to read more.

    Additional Insights for the Online Baby & Infant Apparel Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Baby & Infant Apparel Sales Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of broadband connections in the Online Baby & Infant Apparel Sales industry impact industry performance..

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    What's in this report

    What is the Online Baby & Infant Apparel Sales Industry?

    Companies in this industry sell baby and infant apparel online. The industry includes online-only e-tailers as well as brick-and-mortar stores that also have an online presence.

    Industry Products
  • Girls' clothing
  • Boys' clothing
  • Footwear
  • Other baby goods
  • Industry Activities
  • Retailing toddler apparel for girls
  • Retailing toddler apparel for boys
  • Retailing infant apparel
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of broadband connections
  • Number of births
  • External competition

  • Current Performance
  • Brick-and-mortar stores versus online stores
  • Industry challenges
  • Chart: Revenue Growth

  • Industry Outlook
  • Changing consumer tastes
  • External competition and technology trends
  • Table: Online Baby & Infant Apparel Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Baby & Infant Apparel Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Apparel Knitting Mills
  • Costume & Team Uniform Manufacturing
  • Cut and Sew Manufacturers

  • Products & Services
  • Girls' clothing
  • Boys' clothing
  • Other baby goods
  • Footwear
  • Chart: Online Baby & Infant Apparel Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Highest income quintile
  • Fourth-lowest income quintile
  • Third-lowest income quintile
  • Second-lowest income quintile
  • Lowest income quintile
  • Chart: Major Market Segmentation for the Online Baby & Infant Apparel Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Baby & Infant Apparel Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Baby & Infant Apparel Sales Industry

  • Industry Globalization
    Carter's Inc., The Children's Place Inc., Gap Inc.,
  • Table: Carter's Inc. - financial performance
  • Table: The Children's Place Inc. - financial performance
  • Table: Gap Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Baby & Infant Apparel Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Baby & Infant Apparel Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • World price of cotton (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Search Engine Optimization (Seo)
  • The process of improving a website or web page's visibility in search engines.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • What Our Customers Say

    Why buy this report?

    The Online Baby & Infant Apparel Sales industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Baby & Infant Apparel Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Baby & Infant Apparel Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Baby & Infant Apparel Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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