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Gun and ammunition stores have benefited from social, political and economic unrest, despite heightened public scrutiny surrounding firearm sales. Discussions of stricter regulations and product restrictions have sparked historic growth in firearm applications and spending. Consumers have sought to purchase firearms and ammunition before the more stringent regulatory environment. Some online trends have promoted survivalist, outdoor and hunting activity, further boosting foot traffic for stores. Revenue for gun and ammunition stores is expected to climb at a CAGR of 2.3% to $23.5 billion through the end of 2025, including modest growth of 1.8% in 2025.
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IBISWorld's research coverage on the Gun & Ammunition Stores industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
The Gun & Ammunition Stores industry in the United States operates under the NAICS industry code OD4379. The industry comprises retailers that specialize in retailing guns and ammunition. Gun and ammunition stores may also sell a range of accessories and apparel in addition to their main product lines. Related terms covered in the Gun & Ammunition Stores industry in the United States include brick-and-mortar, ammunition, handgun, long gun, plinking, may-issue and shall-issue.
Products and services covered in Gun & Ammunition Stores industry in the United States include Other equipment, apparel and supplies, Handguns and Ammunition.
The Gun & Ammunition Stores industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Gun & Ammunition Stores industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Gun & Ammunition Stores industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Gun & Ammunition Stores industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Gun & Ammunition Stores industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Gun & Ammunition Stores industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Gun & Ammunition Stores industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Gun & Ammunition Stores industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Gun & Ammunition Stores industry in the United States.
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The market size of the Gun & Ammunition Stores industry in the United States is $23.5bn in 2026.
There are 23,019 businesses in the Gun & Ammunition Stores industry in the United States, which has grown at a CAGR of 8.1 % between 2020 and 2025.
The Gun & Ammunition Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Gun & Ammunition Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Gun & Ammunition Stores industry in the United States has been growing at a CAGR of 2.3 % between 2020 and 2025.
Over the next five years, the Gun & Ammunition Stores industry in the United States is expected to grow.
Handguns and Ammunition are part of the Gun & Ammunition Stores industry in the United States.
The level of competition is high and increasing in the Gun & Ammunition Stores industry in the United States.