What to expect: A rising birth rate will sustain industry revenue growth

The Durable Baby Goods Stores industry has grown steadily over the past five years, benefiting from a slight uptick in the number of births. Over the five years to 2017, this industry has also benefited from an increase in consumer spending on children. The industry has benefited from a rising preference for designer and premium quality baby goods, which has also improved profit margins for industry operators. However, the increasing number of services conducted online and the presence of big-box retailers selling industry products have mitigated industry revenue growth. Consumers prefer the convenience of shopping online or going to a one-stop shop where they can get all of their shopping done. Over the five years to 2022, the industry is expected to follow a similar growth trajectory...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Demand will rise as Americans begin feeling financially secure enough to have children
  • Improving profit margins are expected to increase the number of industry enterprises
  • The average age of first-time parents will keep increasing over the next five years
  • Industry Report - Starting a New Business Chapter

    The Durable Baby Goods Stores industry exhibits moderate barriers to entry. The most significant barrier for prospective companies will be pricing pressure from large players both within and outside the industry. Durable baby goods retailers encounter a pricing war from discount department stores and mass merchandisers operating outside the scope of the industry. These larger-sized operators benefit from economies of scale and, hence, are able to purchase a wide variety of merchandise, often at discounted prices, and pass savings on to consumers without effectively reducing their product margins. Maj...purchase to read more.

    Additional Insights for the Durable Baby Goods Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Durable Baby Goods Stores Industry are

  • Attractive product presentation
  • Ability to control stock on hand
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Number of births and External competition in the Durable Baby Goods Stores industry impact industry performance..

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    What's in this report

    What is the Durable Baby Goods Stores Industry?

    This industry comprises stores that retail durable goods for babies and toddlers up to 4 years old. Examples of primary products this industry sells include cribs, strollers, dressers, changing tables, car seats and other similar items. Though operators may sell some toys and clothes, retailers that primarily sell toys or clothes are captured in the Hobby and Toy Stores (IBISWorld report 45112) and Children’s and Infants’ Apparel Stores (44813) industries, respectively.

    Industry Products
  • Baby furniture excluding crib
  • Crib
  • Stroller
  • Car safety seats
  • Other mobile carriers and baby accessories
  • Industry Activities
  • Retailing cribs, changing tables and other pieces of baby furniture
  • Retailing toys and games
  • Retailing car seats and strollers
  • Retailing carriers and walkers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of births
  • External competition
  • Consumer Confidence Index
  • Per capita disposable income

  • Current Performance
  • Positive trends aid revenue growth
  • Rising margins increase industry participation
  • Increasing regulations and competition pose competitive threats
  • Chart: Revenue Growth

  • Industry Outlook
  • Demography and income
  • Industry landscape
  • Branding will become more significant
  • Table: Durable Baby Goods Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Durable Baby Goods Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Furniture Wholesaling
  • Hobby & Toy Stores
  • Household Furniture Manufacturing
  • Toy, Doll & Game Manufacturing

  • Products & Services
  • Baby furniture excluding crib
  • Crib
  • Stroller
  • Car safety seats
  • Other mobile carriers and baby accessories
  • Chart: Durable Baby Goods Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers age 25 to 44
  • Consumers age 45 and older
  • Consumers age 24 or younger
  • Chart: Major Market Segmentation for the Durable Baby Goods Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent, utilities and depreciation
  • Marketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Durable Baby Goods Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Durable Baby Goods Stores Industry

  • Industry Globalization
  • Table: Babies"R"Us - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Durable Baby Goods Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Durable Baby Goods Stores Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of births (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big-Box Store
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • E-Commerce
  • The buying and selling of products or services over electronic systems, such as the internet and other computer networks. Businesses engaged in e-commerce are often called e-tailers.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet; many of these companies do not have brick-and-mortar locations. See e-commerce.
  • Electronic Data Interchange (Edi)
  • The transmission of data between businesses from one computer system to another.
  • Point-Of-Sale (Pos)
  • Systems that enable retailers to access detailed information on product sales, margins, profit and inventory.
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    Why buy this report?

    IBISWorld’s industry research report on Durable Baby Goods Stores can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Durable Baby Goods Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Durable Baby Goods Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Durable Baby Goods Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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