Morning sickness: Competition from online outlets will threaten growth from a rising birth rate

The release of pent up demand caused by a low birth rate and low spending during the years prior to 2010 has manifested in increasing sales over the past five years. Over the period, this industry has also benefited from the rise in baby fashion. This trend, for the most part inspired by celebrities' babies, has attracted the attention of many apparel and accessory designers and has also crept into the durable baby goods market. This development was especially beneficial for industry operators as it gave them a chance to distinguish themselves as specialty stores. Nonetheless, this industry faces tough competition from mass merchandisers and department stores and competition has intensified over the past five years...read more.

Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 11-16
4.8%
Forecast Growth 16-21
Profit
Employment
24,686
Businesses
3,345
What Our Customers Say

Industry Threats & Opportunities

  • Demand will rise as Americans begin feeling financially secure enough to have children
  • Some industry operators have shifted focus away from one-time purchases to stay afloat
  • Consumer confidence and disposable income will rise, benefiting industry stores
  • Industry Report - Industry SWOT Analysis Chapter

    The Durable Baby Goods Stores industry is in the late mature phase of its life cycle. This industry is characterized by market acceptance of its products, product saturation a low rate of technological change and slow growth. Despite external competition, many consumers have accepted baby goods stores as the main source for purchasing nursery furniture because they can offer a wide selection, range in quality and the opportunity to test a product before purchase. When people have children, they tend to purchase items for decorating nurseries and playrooms. Therefore, as long as people continue to have children, they will continue to consume industry merchandise. How...purchase to read more.

    Additional Insights for the Durable Baby Goods Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Durable Baby Goods Stores Industry are

  • Attractive product presentation
  • Ability to control stock on hand
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Number of births and External competition in the Durable Baby Goods Stores industry impact industry performance..

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    What is the Durable Baby Goods Stores Industry?

    This industry comprises stores that retail durable goods for babies and toddlers up to 4 years old. Examples of primary products this industry sells include cribs, strollers, dressers, changing tables, car seats and other similar items. Though operators may sell some toys and clothes, retailers that primarily sell toys or clothes are captured in the Hobby and Toy Stores (IBISWorld report 45112) and Children’s and Infants’ Apparel Stores (44813) industries, respectively.

    Industry Products
  • Baby furniture excluding crib
  • Crib
  • Stroller
  • Car safety seats
  • Other mobile carriers and baby accessories
  • Industry Activities
  • Retailing cribs, changing tables and other pieces of baby furniture
  • Retailing toys and games
  • Retailing car seats and strollers
  • Retailing carriers and walkers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of births
  • External competition
  • Consumer Confidence Index
  • Per capita disposable income

  • Current Performance
  • Positive trends aid revenue growth
  • Rising margins increase industry participation
  • Increasing regulations and competition pose competitive threats
  • Chart: Revenue Growth

  • Industry Outlook
  • Demography and income
  • Industry landscape
  • Branding will become more significant
  • Table: Durable Baby Goods Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Durable Baby Goods Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Furniture Wholesaling
  • Hobby & Toy Stores
  • Household Furniture Manufacturing
  • Toy, Doll & Game Manufacturing

  • Products & Services
  • Baby furniture excluding crib
  • Car safety seats
  • Crib
  • Stroller
  • Other mobile carriers and baby accessories
  • Chart: Durable Baby Goods Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers age 25 to 44
  • Consumers age 45 and older
  • Consumers age 24 or younger
  • Chart: Major Market Segmentation for the Durable Baby Goods Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent, utilities and depreciation
  • Marketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Durable Baby Goods Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Durable Baby Goods Stores Industry

  • Industry Globalization
    Babies R UsWilliams-Sonoma Inc.
  • Table: Babies R Us - financial performance
  • Table: Williams-Sonoma Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Durable Baby Goods Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Durable Baby Goods Stores Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of births (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big-Box Store
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • E-Commerce
  • The buying and selling of products or services over electronic systems, such as the internet and other computer networks. Businesses engaged in e-commerce are often called e-tailers.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet; many of these companies do not have brick-and-mortar locations. See e-commerce.
  • Electronic Data Interchange (Edi)
  • The transmission of data between businesses from one computer system to another.
  • Point-Of-Sale (Pos)
  • Systems that allow retailers to access detailed information on product sales, margins, profit and inventory.
  • Why buy this report?

    IBISWorld’s industry research report on Durable Baby Goods Stores contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Durable Baby Goods Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Durable Baby Goods Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Durable Baby Goods Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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