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Comic Book Publishing in the US Industry Data and Analysis
The comic book publishing industry consists of companies engaged in the publication of comic books, graphic novels and other related materials. The industry is primarily dominated by DC Comics and Marvel Entertainment LLC (Marvel), by far the most well-known brands in comics currently. The industry experienced revenue growth in line with rising consumer spending, along with increased interest in the source material for high-profile comic book adaptations, most prominently the Marvel Cinematic Universe movies. While the core fanbase of collectors and superhero fans remains strong, publishers have capitalized on new sales channels and digital platforms to reach broader audiences. A boom in graphic novels and manga has played a pivotal role in propelling the industry to new heights. Overall, industry revenue has increased at a CAGR of 6.9% to reach $1.9 billion in 2025. This comes in spite of a drop of 2.1% in 2025 alone. Also, profit is slated to contract during the same period as the shift in the industry toward increased online sales, which typically command lower prices, is poised to hurt profit for the industry.
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What's included in this industry analysis
IBISWorld's research coverage on the Comic Book Publishing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Comic Book Publishing industry in the United States operates under the NAICS industry code OD5357. This industry publishes comic books, graphic novels and related magazines. Industry operators include well-known companies such as DC Comics and Marvel Entertainment LLC, in addition to independent comic and graphic novel publishers. The industry does not include revenue from online-only publishers or from licensing agreements for movies and merchandise. Related terms covered in the Comic Book Publishing industry in the United States include tpb, inker, manga and graphic novel.
What's included in this industry?
Products and services covered in Comic Book Publishing industry in the United States include Graphic novels, Comic books and Digital comics.
What companies are included in this industry?
Companies covered in the Comic Book Publishing industry in the United States include DC Comics.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Comic Book Publishing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Comic Book Publishing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Comic Book Publishing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Comic Book Publishing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Comic Book Publishing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Comic Book Publishing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Comic Book Publishing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Comic Book Publishing industry in the United States.
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Frequently Asked Questions
What is the market size of the Comic Book Publishing industry in the United States in 2026?
The market size of the Comic Book Publishing industry in the United States is $1.9bn in 2026.
How many businesses are there in the Comic Book Publishing industry in the United States in 2025?
There are 182 businesses in the Comic Book Publishing industry in the United States, which has grown at a CAGR of 8.2 % between 2020 and 2025.
How may import tariffs affect the Comic Book Publishing industry in the United States?
The Comic Book Publishing industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Comic Book Publishing industry in the United States?
The Comic Book Publishing industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Comic Book Publishing industry in the United States grown or declined over the past 5 years?
The market size of the Comic Book Publishing industry in the United States has been growing at a CAGR of 6.9 % between 2020 and 2025.
What is the forecast growth of the Comic Book Publishing industry in the United States over the next 5 years?
Over the next five years, the Comic Book Publishing industry in the United States is expected to decline.
What are the biggest companies in the Comic Book Publishing industry in the United States?
The biggest company operating in the Comic Book Publishing industry in the United States is DC Comics
What does the Comic Book Publishing industry in the United States include?
Publishing superhero comic books and graphic novels and Publishing science fiction comic books and graphic novels are part of the Comic Book Publishing industry in the United States.
Which companies have the highest market share in the Comic Book Publishing industry in the United States?
The company holding the most market share in the Comic Book Publishing industry in the United States is DC Comics.
How competitive is the Comic Book Publishing industry in the United States?
The level of competition is moderate and increasing in the Comic Book Publishing industry in the United States.
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