Baby steps: Rising consumer sentiment and disposable incomes will support revenue growth

IBISWorld’s Maternity Wear Stores market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • A near stagnant birthrate and increased external competition will hinder industry growth
  • Rising external competition and fewer expectant mothers have caused industry revenue to wane
  • Demand for maternity wear is expected to stagnate as more women put off motherhood

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    Industry Analysis & Industry Trends

    Over the five years to 2017, the Maternity Wear Stores industry has struggled through a difficult retailing environment. Over the five years to 2017, the number of births has increased very slowly, resulting in stagnant demand for maternity apparel. In addition, externa; competition has absorbed a sizable portion of maternity wear sales. As a result, over the five-year period, industry revenue has declined. Over the five years to 2022, industry revenue is expected to continue trending downward. Demand for industry goods is expected to remain stagnant, as the number of births is expected to increase only marginally. Additionally, external competition is expected to continue to rise...

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    Industry Report - Industry Key Buyers Chapter

    The Maternity Wear Stores industry exhibits a low level of concentration, with only one company generating for more than 5.0% of industry revenue. Accounting for 18.7% of industry revenue, Destination Maternity operates more than 500 specialty maternity stores throughout the United States. The remaining industry companies are composed of small businesses who operate on a smaller scale.

    Over the five years to 2017, the concentration of maternity wear stores has decreased. Due to rising competition and falling mall foot traffic, Destination Maternity has been forced to close hundreds of its locations to stay profitable. Although some small niche operators have expanded their market share over the five-year period, such growth has not made a sizable impact on the industry as a whole. Ove..

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    Additional Insights for the Maternity Wear Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maternity Wear Stores Industry are

  • Attractive product presentation
  • Establishment of brand names
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Number of births and Per capita disposable income in the Maternity Wear Stores industry impact industry performance..

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    Industry Products

    What is the Maternity Wear Stores Industry?

    This industry includes brick-and-mortar retailers of maternity apparel, which is designed to better fit the frame of a pregnant woman. The industry does not include online maternity wear sales or department stores offering a maternity section.

    Industry Products
    Maternity bottoms
    Maternity dresses
    Maternity t-shirts, knit and woven shirts
    Maternity undergarments
    Other maternity wear
    Industry Activities
    Selling maternity shirts, blouses and other tops
    Selling maternity pants and jeans
    Selling maternity skirts and dresses
    Selling maternity outerwear and suits
    Marketing to pregnant women
    Procuring inventory

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of births
  • Per capita disposable income
  • External competition
  • Households earning more than $100,000
  • Labor force participation rate of women

  • Current Performance
  • Rising competition
  • Demand dynamics
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Stagnant demand
  • Bump in premium market
  • Continued competition
  • Table: Maternity Wear Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maternity Wear Stores Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Women's & Children's Apparel Wholesaling
  • Women’s, Girls’ and Infants’ Apparel Manufacturing

  • Products & Services
  • Maternity bottoms
  • Maternity t-shirts, knit and woven shirts
  • Maternity dresses
  • Maternity undergarments
  • Other maternity wear
  • Chart: Maternity Wear Stores Industry Products and Services Segmentation

  • Demand Determinants
  • Financial matters
  • Fashion factors

  • Major Markets
  • Women aged 25 to 34
  • Women aged 24 and younger
  • Women aged 35 to 44
  • Other
  • Chart: Major Market Segmentation for the Maternity Wear Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and depreciationMarketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Maternity Wear Stores

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maternity Wear Stores Industry

  • Industry Globalization
    Major Companies
    Destination Maternity Corporation
  • Table: Destination Maternity Corporation - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maternity Wear Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Maternity Wear Stores Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of births (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Big-Box Store
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Flash Sale
  • A short-term sale via the internet that offers products at extreme discounts.
  • Maternity
  • The period during pregnancy and shortly after childbirth.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maternity Wear Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maternity Wear Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maternity Wear Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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