For sale: As construction activity trends upward, industry revenue will grow

The Real Estate Agency Franchises industry performance is highly reliant on cyclical conditions, as consumers and businesses invest in new properties when economic conditions are trending positively. Thus, over the five years to 2018, the industry has steadily expanded as higher incomes, increased access to credit and expanding corporate budgets have prompted the value of construction to rise. Over the next five years, industry growth is expected to persist as construction activity trends upward as a result of rising corporate profit and growing per capita disposable income. Furthermore, the development of technology is expected to cause operators to increasingly offer online services, such as online property listings...purchase to read more.

Industry Statistics & Market Size
Revenue
$23bn
Annual Growth 13-18
4.1%
Forecast Growth 18-23
Profit
Employment
51,088
Businesses
19,397
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Franchise brokers and agents have experienced stronger conditions as real estate markets improve
  • Corporate profit is expected to widen once more, boosting industry demand
  • Improving consumer incomes will increase demand for residential properties
  • Industry Report - Industry Key Buyers Chapter

    The Real Estate Agency Franchises industry is a highly fragmented marketplace with low market share concentration. In 2018, the three largest industry players are expected to collectively account for less than 7.0% of industry revenue due to the vast number of industry players that operate on either a local or regional basis. The largest industry players operate on a national scale, with offices in the majority of metropolitan cities; however, the majority of players are small operators. Realogy Holdings Corp. is the industry's largest player, controlling an estimated 3.7% industry market share in 2018. Over the past five years, the industry has experienced a flurry of new entrants and consolidation from the largest industry players. The...purchase to read more.

    Additional Insights for the Real Estate Agency Franchises Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Real Estate Agency Franchises Industry are

  • Aggressive marketing/franchising - given the high level of competition
  • Accessibility to consumers/users
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Value of residential construction and Existing home sales in the Real Estate Agency Franchises industry impact industry performance..

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    What's in this report

    What is the Real Estate Agency Franchises Industry?

    Real estate agency franchises receive branding, marketing, administrative support, training and other services in exchange for franchise, royalty and renewal fees to the franchisor. Industry operators are limited to real estate agency companies that operate as a franchise and exclude other operations.

    Industry Products
  • Residential real estate sales
  • Residential real estate rentals
  • Commercial real estate rentals
  • Commercial real estate sales
  • Transaction, advisory and other services
  • Industry Activities
  • Real estate sales
  • Real estate brokerage
  • Real estate listing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Value of residential construction
  • Existing home sales
  • Value of private nonresidential construction
  • House price index
  • year conventional mortgage rate
  • Corporate profit

  • Current Performance
  • Recovering construction markets
  • Franchises consolidate branding
  • Technological opportunities and threats
  • Chart: Revenue Growth

  • Industry Outlook
  • Modest growth in residential sales
  • Commercial values rise
  • Online emphasis
  • Table: Real Estate Agency Franchises Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Agency Franchises Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Apartment Rental
  • Commercial Leasing
  • Consumers

  • Key Selling Industries
  • Printing
  • Wired Telecommunications Carriers
  • Wireless Telecommunications Carriers

  • Products & Services
  • Residential real estate sales
  • Commercial real estate rentals
  • Commercial real estate sales
  • Transaction, advisory and other services
  • Residential real estate rentals
  • Chart: Real Estate Agency Franchises Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Sellers
  • Lessors
  • Buyers
  • Chart: Major Market Segmentation for the Real Estate Agency Franchises Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing expenses
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Agency Franchises

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Agency Franchises Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Agency Franchises Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Real Estate Agency Franchises Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Existing home sales (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Franchise
  • A form of business that operates under a contract agreement and usually pays a business organization a fee to operate under the franchiser's trade name.
  • Franchisee
  • The party in a franchising agreement that purchases the rights and brands of the franchisor to open a branch.
  • Franchisor
  • A company that permits an individual to operate a location or locations of their business.
  • Royalty Fee
  • An annual fee charged to a franchisee by a parent company for ongoing services and support.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Real Estate Agency Franchises contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Agency Franchises:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Agency Franchises market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Agency Franchises, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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