Overview

Making the cut: Online programming and advertisement casting will maintain industry growth

The Casting Agencies Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$782m
Annual Growth
11-16
0.9%
Annual Growth
16-21
Profit
Employment
12,290
Business
8,081

Industry Threats & Opportunities

  • Casting agencies have redirected their attention to programs produced by online streaming platforms
  • Online channels have become significant sources of revenue for the industry
  • The advertising market will likely come to represent one of the largest markets for the industry

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    Industry Analysis & Industry Trends

    Over the past five years, movie theater attendance and cable TV subscriptions have steadily declined as a result of the recession and the rise of online streaming content. With the US economy steadily growing, casting agencies have redirected their attention toward the increasing number of programs produced by online streaming platforms. Moreover, increasing aggregate spending on advertising has provided casting agencies with another outlet for pitching talent. Free websites like YouTube and Vimeo may threaten continued revenue growth and contribute to the industry's projected revenue stagnation throughout 2015. Fortunately for industry operators, total advertising expenditure is projected to increase over the five years to 2020...

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    Industry Report - Industry Key Buyers Chapter

    Market share concentration in this industry is low. With an estimated 1,243 agencies operating in this industry, the average agency is estimated to generate less than $1.0 million each. No companies generate more than 5.0% of industry revenue, representing the industry's traditionally fragmented structure. However, despite the highly fragmented nature of this industry, the Big Four talent agencies have dominated in terms of industry revenue in recent years. The top three largest agencies generate an estimated 8.8% of industry revenue in 2016, despite dedicating a very small portion of their activities to casting activities.

    Market share concentration has increased over the past five years due to mergers and acquisitions as companies try to gain market share. Pri..

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    Additional Insights for the Casting Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Casting Agencies Industry are

  • Ability to effectively communicate and negotiate
  • Providing client confidentiality
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of cable TV subscriptions and Demand from movie and video production in the Casting Agencies industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Casting Agencies Industry?

    Operators in this industry are paid by movie and television production companies to find actors and extras to cast into roles. Movie casting agencies typically work, at least partially, on a fixed-fee basis.

    Industry Products
    Client placement
    Online search and placement
    Consulting and specialized training
    Industry Activities
    Reviewing performer headshots, resumes and reels for consideration in roles
    Booking and scheduling auditions
    Hosting audition sessions and callback sessions to assess talent
    Offering guidance to clients during talent selection
    Providing billing services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of cable TV subscriptions
  • Demand from movie and video production
  • Federal funding for creative arts
  • Total advertising expenditure

  • Current Performance
  • Stability is restored
  • Changing channels
  • Industry specialization and size
  • Chart: Revenue Growth

  • Industry Outlook
  • New forms of media
  • Size and profit to grow with specialization
  • Table: Casting Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Casting Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Movie & Video Production
  • Television Production

  • Key Selling Industries
  • Commercial Leasing
  • Computer Stores
  • IT Consulting
  • Office Supply Stores

  • Products & Services
  • Client placement
  • Consulting and specialized training
  • Other
  • Online search and placement
  • Chart: Casting Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising studios
  • Movie production
  • Television production
  • Theater production
  • Chart: Major Market Segmentation for the Casting Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Wages
  • Purchases
  • Rent, utilities, marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Casting Agencies

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Casting Agencies Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Casting Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Casting Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Demand from movie and video production (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Callback Session
  • A request on behalf of the producer for candidates to perform before determining who will be cast for a particular role.
  • Pilot
  • A TV show made to test the audience's reaction prior to producing an entire series.
  • Surety Bond
  • A bond that guarantees that the casting agency will perform the services in the contract between the agency and the talent.
  • Talent
  • A general term used for actors or performers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Casting Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Casting Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Casting Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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