Making the cut: Online programming and advertisement casting will maintain industry growth

Over the past five years, movie theater attendance and cable TV subscriptions have steadily declined as a result of the recession and the rise of online streaming content. With the US economy steadily growing, casting agencies have redirected their attention toward the increasing number of programs produced by online streaming platforms. Moreover, increasing aggregate spending on advertising has provided casting agencies with another outlet for pitching talent. Free websites like YouTube and Vimeo may threaten continued revenue growth and contribute to the industry's projected revenue. Fortunately for industry operators, total advertising expenditure is projected to increase over the five years to 2022...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Casting agencies have redirected their attention to programs produced by online streaming platforms
  • The industry's revenue streams have experienced some shifts over the past five years
  • Production companies' move into the online space has opened new doors for casting agencies
  • Industry Report - Industry Key Buyers Chapter

    Market share concentration in this industry is low. No companies generate more than 5.0% of industry revenue, representing the industry's traditionally fragmented structure. However, despite the highly fragmented nature of this industry, the Big Four talent agencies have dominated in terms of industry revenue in recent years due to brand name recognition. Market share concentration has increased slightly over the past five years due to mergers and acquisitions as companies try to gain market share. Prior to the five years to 2017, the merger between William Morris Agency and Endeavor Talent Agency represented one of the largest mergers in the history of the industry. Add...purchase to read more.

    Additional Insights for the Casting Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Casting Agencies Industry are

  • Ability to effectively communicate and negotiate
  • Providing client confidentiality
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of cable TV subscriptions and Demand from movie and video production in the Casting Agencies industry impact industry performance..

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    What's in this report

    What is the Casting Agencies Industry?

    Operators in this industry are paid by movie and television production companies to find actors and extras to cast into roles. Movie casting agencies typically work, at least partially, on a fixed-fee basis.

    Industry Products
  • Client placement
  • Online search and placement
  • Consulting and specialized training
  • Industry Activities
  • Reviewing performer headshots, resumes and reels for consideration in roles
  • Booking and scheduling auditions
  • Hosting audition sessions and callback sessions to assess talent
  • Offering guidance to clients during talent selection
  • Providing billing services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of cable TV subscriptions
  • Demand from movie and video production
  • Federal funding for creative arts
  • Total advertising expenditure

  • Current Performance
  • Stability restored
  • Changing channels
  • Industry specialization and size
  • Chart: Revenue Growth

  • Industry Outlook
  • New forms of media
  • Size and profit to grow with specialization
  • Table: Casting Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Casting Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Movie & Video Production
  • Television Production

  • Key Selling Industries
  • Commercial Leasing
  • Computer Stores
  • IT Consulting
  • Office Supply Stores

  • Products & Services
  • Client placement
  • Consulting and specialized training
  • Other
  • Online search and placement
  • Chart: Casting Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising studios
  • Movie production
  • Television production
  • Theater production
  • Chart: Major Market Segmentation for the Casting Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent, utilities, marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Casting Agencies

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Casting Agencies Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Casting Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Casting Agencies Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Demand from movie and video production (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Callback Session
  • A request on behalf of the producer for candidates to perform before determining who will be cast for a particular role.
  • Pilot
  • A TV show made to test the audience's reaction prior to producing an entire series.
  • Surety Bond
  • A bond that guarantees that the casting agency will perform the services in the contract between the agency and the talent.
  • Talent
  • A general term used for actors or performers.
  • What Our Customers Say

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    The Casting Agencies industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

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    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
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    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Casting Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
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