Paper trails: As digital media prevails, paper wholesalers will struggle to remain relevant

IBISWorld’s Paper Wholesaling market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Wholesale bypass and competition from digital media will cut into revenue and profit
  • Beset with declining profitability, many companies exited, merged or were acquired
  • Online advertising will become more popular, making paper wholesaling less relevant

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    Industry Analysis & Industry Trends

    Rising competition from digital mediums and declining demand from traditional downstream markets have created challenges for the Paper Wholesaling industry, causing revenue to increase very slowly. Improved industry sales, coupled with staid commodity prices, boosted wholesaler profitability over the five years to 2016. With improving demand, wholesalers could partially pass along price increases from upstream paper mills onto consumers, thus improving profit margins during the period. Regardless, improved profit and overall demand did not halt the number of companies exiting the industry, as smaller operators failed to account for much of this improvement...

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    Industry Report - Industry Products Chapter

    Paper rolls are intermediate products that require further processing. As a result, rolls are generally sold to downstream industries such as paper product manufacturing, publishing industries and commercial printers. Sales of each variety and grade of paper are dependent on the level of activity in each respective downstream industry. Over time, demand for newsprint has fallen due to lower newspaper sales, while demand for high-quality, coated printing papers has grown due to its aesthetic appeal for businesses.

    Printing and writing paper

    The printing and writing paper segment is the largest in the industry and is estimated to account for 59.8% of the industry's revenue in 2016. Pri..

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    Additional Insights for the Paper Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Paper Wholesaling Industry are

  • Proximity to key markets
  • Proximity to key suppliers
  • Guaranteed supply of key inputs
  • IBISWorld analysts also discuss how external factors such as Demand from printing and Percentage of services conducted online in the Paper Wholesaling industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Paper Wholesaling Industry?

    Paper wholesalers purchase bulk and writing paper from manufacturers, generally in rolls for further processing, and distribute them to other manufacturing industries, publishers and commercial printers. Wholesalers provide a service for paper manufacturers and users of paper products and charge a mark-up on all goods distributed.

    Industry Products
    Fine roll paper
    Printing and writing paper
    Paper and plastic products
    Industry Activities
    bulk writing paper
    bulk newsprint
    bulk printing paper
    bulk groundwood paper

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from printing
  • Percentage of services conducted online
  • Print advertising expenditure
  • Demand from cardboard box and container manufacturing
  • Price of paper

  • Current Performance
  • The digital age
  • Industry companies fold under pressure
  • Integrated systems
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumption patterns
  • Stagnant profit equals fewer companies
  • Looking abroad
  • Table: Paper Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Paper Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Coated & Laminated Paper Manufacturing
  • Office Stationery Manufacturing
  • Printing
  • Newspaper Publishing
  • Magazine & Periodical Publishing
  • Book Publishing
  • Database & Directory Publishing
  • Greeting Cards & Other Publishing
  • Direct Mail Advertising

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Paper Mills
  • Storage & Warehouse Leasing
  • Wood Pallets & Skids Production

  • Products & Services
  • Printing and writing paper
  • Fine roll paper
  • Paper and plastic products
  • Other
  • Newsprint
  • Chart: Paper Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Household and business expenditures will drive demand
  • Customer preferences
  • Increasing globalization
  • The middleman battle

  • Major Markets
  • Paper converters
  • Other industries
  • Book and magazine publishers
  • Commercial printing
  • Newspaper publishers
  • Exports
  • Chart: Major Market Segmentation for the Paper Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Paper Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Paper Wholesaling Industry

  • Industry Globalization
    Major Companies
    Veritiv Corp.
  • Table: Veritiv Corp. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Paper Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Paper Wholesaling Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Services conducted online (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Bristol Paper
  • A heavyweight paper made by layering or laminating papers together to the desired level of thickness.
  • Coated Paper
  • A paper that has been coated by a compound to impart certain qualities to the paper, including weight, surface gloss, smoothness or ink absorbency.
  • Newsprint
  • A low-cost, nonarchival paper most commonly used to print newspapers, other publications and advertising material.
  • Producer Price Index
  • The Producer Price Index (PPI) the measures the average change in the selling prices received by domestic producers for their output.
  • Uncoated Freesheet Paper
  • A paper made with chemical pulps and occasional additions of up to 10.0% mechanical fiber (wood fibers).
  • Uncoated Groundwood Paper
  • Paper that has a higher value than newsprint, but that is less costly than freesheet grades. It contains more than 10.0% of mechanical pulp and varying proportions of chemical pulp and fillers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Paper Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Paper Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Paper Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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