Paper trails: As digital media prevails, paper wholesalers will struggle to remain relevant

Rising competition from digital mediums and declining demand from traditional downstream markets have created challenges for the Paper Wholesaling industry over the past five years. Moving forward, increased competition from internet-based advertising and publications will continue to result in suppressed demand from the industry's downstream markets. Furthermore, print advertising is expected to continue its downward trajectory, leading to a decrease in overall demand for paper products over the next five years. Although most downstream revenue will continue declining, stable demand from paper product converters, such as coated and laminated paper products and cardboard manufacturing, will help mitigate some decline...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Wholesale bypass and competition from digital media will cut into revenue and profit
  • To sustain demand, operators are partnering with companies that offer complementary products
  • Online advertising will become more popular, making paper wholesaling less relevant
  • Industry Report - Industry SWOT Analysis Chapter

    According to the IBISWorld industry economic life cycle model, the Paper Wholesaling industry has been declining since the early 2000s. Indicators of the declining life cycle stage include: decreasing industry value added (IVA), industry consolidation, downsizing of existing companies, falling levels of employment and a drop in per capita consumption of paper. The practice of wholesale bypass has made the decline more rapid, resulting in a larger number of companies consolidating or leaving the industry.IVA, which measures the industry's contribution to the overall economy, is forecast to grow at an annualized rate of 4.0% over the 10 years to 2022. This performance is much weaker than that of the economy as a whole, with GDP expected to grow at an annualized rate of 2.1% d...purchase to read more.

    Additional Insights for the Paper Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Paper Wholesaling Industry are

  • Proximity to key markets
  • Proximity to key suppliers
  • Guaranteed supply of key inputs
  • IBISWorld analysts also discuss how external factors such as Demand from printing and Percentage of services conducted online in the Paper Wholesaling industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Paper Wholesaling Industry?

    Paper wholesalers purchase bulk and writing paper from manufacturers, generally in rolls for further processing, and distribute them to other manufacturing industries, publishers and commercial printers. Wholesalers provide a service for paper manufacturers and users of paper products and charge a mark-up on all goods distributed.

    Industry Products
  • Fine roll paper
  • Printing and writing paper
  • Newsprint
  • Paper and plastic products
  • Industry Activities
  • bulk writing paper
  • bulk newsprint
  • bulk printing paper
  • bulk groundwood paper
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from printing
  • Percentage of services conducted online
  • Print advertising expenditure
  • Demand from cardboard box and container manufacturing
  • Price of paper

  • Current Performance
  • The digital age
  • Industry companies fold under pressure
  • Integrated systems
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumption patterns
  • Stagnant profit equals fewer companies
  • Looking abroad
  • Table: Paper Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Paper Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Coated & Laminated Paper Manufacturing
  • Office Stationery Manufacturing
  • Printing
  • Newspaper Publishing
  • Magazine & Periodical Publishing
  • Book Publishing
  • Database & Directory Publishing
  • Greeting Cards & Other Publishing
  • Direct Mail Advertising

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Paper Mills
  • Storage & Warehouse Leasing
  • Wood Pallets & Skids Production

  • Products & Services
  • Printing and writing paper
  • Fine roll paper
  • Paper and plastic products
  • Other
  • Newsprint
  • Chart: Paper Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Household and business expenditures will drive demand
  • Customer preferences
  • Increasing globalization
  • The middleman battle

  • Major Markets
  • Paper converters
  • Other industries
  • Book and magazine publishers
  • Commercial printing
  • Newspaper publishers
  • Exports
  • Chart: Major Market Segmentation for the Paper Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Paper Wholesaling

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Paper Wholesaling Industry

  • Industry Globalization
    Veritiv Corp.,
  • Table: Veritiv Corp. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Paper Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Paper Wholesaling Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Services conducted online (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Bristol Paper
  • A heavyweight paper made by layering or laminating papers together to the desired level of thickness.
  • Coated Paper
  • A paper that has been coated by a compound to impart certain qualities to the paper, including weight, surface gloss, smoothness or ink absorbency.
  • Newsprint
  • A low-cost, nonarchival paper most commonly used to print newspapers, other publications and advertising material.
  • Producer Price Index
  • The Producer Price Index (PPI) the measures the average change in the selling prices received by domestic producers for their output.
  • Uncoated Freesheet Paper
  • A paper made with chemical pulps and occasional additions of up to 10.0% mechanical fiber (wood fibers).
  • Uncoated Groundwood Paper
  • Paper that has a higher value than newsprint, but that is less costly than freesheet grades. It contains more than 10.0% of mechanical pulp and varying proportions of chemical pulp and fillers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Paper Wholesaling Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Paper Wholesaling industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Paper Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Paper Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Paper Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.