Out of season: Disposable income growth will spur demand, but consumers will turn to online operators

The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand, as discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 12-17
-4.0%
Forecast Growth 17-22
Profit
Employment
73,873
Businesses
32,647
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • Demand for flowers will pick up, but other competitors will inhibit revenue growth
  • Network services are switching from florists to flower farms to fulfill orders
  • Households will resume flower and plant purchases as disposable income rises
  • Industry Report - Industry Key Buyers Chapter

    The Florists industry has a very low level concentration, with no player accounting for a significant percentage of industry revenue. In fact, as of 2017, IBISWorld estimates that over 60.0% of the industry's operators function as a single establishment with no employees. Overall, the average establishment in the industry employs just over two employees.Florists tend to serve only their local region or city and increasing pressure from external competition has forced many operators to consolidate or exit the industry. Highlighted by an annualized decline in enterprises of 2.5% over the five years to 2017, the industry has come under increasing pressure from grocery stores and online retailers that have expanded their product offerings. Ind...purchase to read more.

    Additional Insights for the Florists Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Florists Industry are

  • Effective quality control
  • Ability to control stock on hand
  • Ability to attract local support/patronage
  • IBISWorld analysts also discuss how external factors such as Consumer spending and commerce sales in the Florists industry impact industry performance..

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    What is the Florists Industry?

    This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.

    Industry Products
  • Arranged cut flowers
  • Unarranged cut flowers
  • Potted plants
  • Giftware and other
  • Industry Activities
  • Retailing cut flowers
  • Retailing floral arrangements
  • Retailing potted plants
  • Retailing complimentary gift items
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • commerce sales
  • Demand from funeral homes
  • Demand from wedding services

  • Current Performance
  • Blossoming competition
  • Technology and efficiency
  • Pricing and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • The strain of competition
  • Shifting demographics and evolving technology
  • Table: Florists Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Florists Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hospitals
  • Funeral Homes
  • Wedding Services
  • Consumers

  • Key Selling Industries
  • Confectionery Wholesaling
  • Flower & Nursery Stock Wholesaling
  • Greeting Cards & Other Publishing
  • Plant & Flower Growing

  • Products & Services
  • Arranged cut flowers
  • Giftware and other
  • Potted plants
  • Unarranged cut flowers
  • Chart: Florists Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 to 64
  • Consumers aged 40 to 54
  • Consumers aged over 65
  • Consumers aged 30 to 39
  • Consumers under 30
  • Chart: Major Market Segmentation for the Florists Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Florists

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Florists Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Florists Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Florists Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • E-Commerce sales (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Cash-And-Carry
  • A policy in which items are sold for cash but without delivery service.
  • Floral Wire Services
  • A company that takes floral orders from consumers, primarily via internet or phone, and uses local florists to fulfill those orders.
  • Floriculture
  • The cultivation and management of flowers and plants.
  • Global Trade Item Number (Gtin)
  • An identification system using bar code tracking.
  • Qr Code
  • Also known as a quick response code, QR codes are a matrix bar code that transmits information related to the item. It stores more information and transmits it more quickly than traditional bar codes.
  • Universal Product Code (Upc)
  • A barcode system widely used in North America for tracking manufactured products.
  • Why buy this report?

    The Florists industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Florists:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Florists market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Florists, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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