Overview

Open house: Low interest rates and improved incomes have fueled industry growth

IBISWorld’s Real Estate Sales & Brokerage Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$158bn
Annual Growth
12-17
9.1%
Annual Growth
17-22
Profit
Employment
1,095,760
Business
857,492

Industry Threats & Opportunities

  • Rising disposable incomes and historically low interest rates helped increase home affordability
  • Commercial real estate volumes will likely improve due to low interest rates and high corporate profit
  • Rising home prices will directly benefit agent commission rates, increasing industry revenue

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    Industry Analysis & Industry Trends

    The Real Estate Sales and Brokerage industry is closely aligned with the health of the residential and commercial real estate markets in the United States. In 2012, increasing per capita disposable income and historically low interest rates helped increase home affordability, which bolstered demand for real estate brokerage services. Since then, the industry has demonstrated steady growth over the five-year period to 2017 due to interest rates remaining low and increasing consumer spending. Furthermore, rising house prices paved the way for steady gains in industry revenue. IBISWorld expects industry revenue to continue to improve over the five years to 2022...

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    Industry Report - Industry Key Buyers Chapter

    The Real Estate Sales and Brokerage industry has a low level of market share concentration. IBISWorld estimates that the four largest companies in the industry, Realogy Corp., CBRE Group Inc., Cushman & Wakefield Inc. and Newmark Grubb Knight Frank, account for a combined share of less than 10.0% of industry revenue. The real estate sector is highly fragmented, with thousands of local and regional players serving the surrounding area. Many of these agencies and brokerage offices are associated with larger companies that franchise their brand names in return for a small royalty fee on commissions. Therefore, market share concentration by revenue for these larger companies is significantly lower than the percentage of transaction volume they conduct.

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    Additional Insights for the Real Estate Sales & Brokerage Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Real Estate Sales & Brokerage Industry are

  • Effective product promotion
  • Effective cost controls
  • Having contacts within key markets
  • IBISWorld analysts also discuss how external factors such as House price index and year conventional mortgage rate in the Real Estate Sales & Brokerage industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Real Estate Sales & Brokerage Industry?

    This industry comprises brokers and agents who sell, buy or rent real estate for others. Industry operators do not own these properties but act as intermediaries between owners or sellers and buyers or tenants.

    Industry Products
    Residential sales
    Commercial sales
    Residential rentals
    Commercial rentals
    Transaction, advisory and other services
    Industry Activities
    Selling residential or commercial real estate for others
    Buying residential or commercial real estate for others
    Renting residential or commercial real estate for others

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • House price index
  • year conventional mortgage rate
  • Existing home sales
  • Corporate profit
  • Per capita disposable income

  • Current Performance
  • Back from the brink
  • The commercial market
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Residential recovery
  • Commercial growth
  • Online listings
  • Table: Real Estate Sales & Brokerage Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Sales & Brokerage Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Real Estate Investment Trusts
  • Apartment Rental
  • Commercial Leasing
  • Storage & Warehouse Leasing

  • Key Selling Industries
  • Billboard & Outdoor Advertising
  • Newspaper Publishing
  • Printing
  • VoIP
  • Wired Telecommunications Carriers
  • Wireless Telecommunications Carriers

  • Products & Services
  • Residential sales
  • Commercial rentals
  • Transaction, advisory and other services
  • Commercial sales
  • Residential rentals
  • Chart: Real Estate Sales & Brokerage Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Married or partnered residential homeowners and renters
  • Single residential homeowners and renters
  • Office and professional space
  • Retail space
  • Warehousing and other commercial space
  • Manufacturing space
  • Chart: Major Market Segmentation for the Real Estate Sales & Brokerage Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases, depreciation and marketing
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Sales & Brokerage

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Sales & Brokerage Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Sales & Brokerage Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Real Estate Sales & Brokerage Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Existing Home Sales (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Foreclosure
  • The legal process in which an owner's right to a property is terminated, usually because the owner defaulted on the property's mortgage.
  • Franchise
  • A form of business that operates under a contract agreement and usually pays a business organization a fee to operate under the franchiser's trade name.
  • Real Estate Broker
  • An individual who runs a real estate office and manages agents.
  • Write-Down
  • The process of reducing the book value of an asset because it is overvalued compared with its current market value.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Sales & Brokerage:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Sales & Brokerage market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Sales & Brokerage, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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