Exclusive rights: Stronger advertising expenditure will help drive licensing for music and other media

Over the past five years, stronger corporate profit encouraged businesses to invest in intellectual property licensing. Going forward, industry revenue is anticipated to continue to grow as stronger macroeconomic conditions bode well for the Intellectual Property Licensing industry. Falling unemployment and improving consumer conditions will help boost consumer spending on a variety of items, while rising advertising expenditure will help encourage consumer purchases to trend toward brand names...read more.

Industry Statistics & Market Size
Revenue
$43bn
Annual Growth 12-17
3.7%
Forecast Growth 17-22
Profit
Employment
37,022
Businesses
5,847
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Higher corporate profit created resurgent demand for intellectual licensing agreements and other industry services
  • Stronger consumer spending and company restructuring efforts resuscitated profit margins
  • Increased discretionary spending and marketing budgets will maintain industry growth
  • Industry Report - Industry Key Buyers Chapter

    The Intellectual Property Licensing industry is characterized by a low level of concentration. The four largest players are estimated to hold a combined market share less than 20.0% in 2017. The largest industry player is The Walt Disney Company, which accounts for 5.3% of industry revenue alone. Additionally, The Coca-Cola Company was previously a major player in the industry; however, a decision to purchase Coca-Cola Enterprises Inc. in October 2010, resulted in licensing income falling as manufacturing and distributing income rose. The Coca-Cola Company now accounts for 3.2% of market share.On the opposite end of the spectrum, nonemploying companies are expected to earn just over $100,000 each, highlighting the disparity between the top and bottom ends of the industry. The...purchase to read more.

    Additional Insights for the Intellectual Property Licensing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Intellectual Property Licensing Industry are

  • Effective product promotion
  • Establishment of brand names
  • Access to quality personnel management
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Consumer spending in the Intellectual Property Licensing industry impact industry performance..

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    What is the Intellectual Property Licensing Industry?

    Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.

    Industry Products
  • Franchise licensing
  • Trademark licensing
  • Patent licensing
  • Oil royalty leasing
  • Industry Activities
  • Assigning rights to intangible assets (including patents, trademarks and brand names, except copyrighted works)
  • Assigning rights to franchise agreements (where a royalty payment or licensing fee is paid to the asset holder)
  • Franchises, selling or licensing
  • Music licensing to radio stations
  • Patent purchasing and licensing
  • Patent leasing
  • Performance rights, publishing and licensing of assets
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Consumer spending
  • Per capita disposable income
  • Total advertising expenditure
  • Demand from movie and video production

  • Current Performance
  • Consumer demand remains steady
  • Business investment
  • Profit and industry size
  • Chart: Revenue Growth

  • Industry Outlook
  • Slow growth in consumer demand
  • Business investment
  • Profit and industry size
  • Table: Intellectual Property Licensing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Intellectual Property Licensing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Performers & Creative Artists
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Advertising Agencies
  • Law Firms
  • Manufacturing
  • Performers & Creative Artists

  • Products & Services
  • Franchise licensing
  • Patent licensing
  • Trademark licensing
  • Other
  • Oil royalty leasing
  • Chart: Intellectual Property Licensing Industry Products and Services Segmentation

  • Demand Determinants
  • Expected benefits from brand rights
  • Flexibility to operate under the license conditions
  • Target market of a brand
  • Marketing budgets and disposable income

  • Major Markets
  • Product distribution franchisees
  • Manufacturers
  • Arts and entertainment companies
  • Professional, business and financial service providers
  • Other
  • Retailers
  • Chart: Major Market Segmentation for the Intellectual Property Licensing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Intellectual Property Licensing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Intellectual Property Licensing Industry

  • Industry Globalization
    Walt Disney Co
  • Table: Walt Disney Co - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Intellectual Property Licensing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Intellectual Property Licensing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total US advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Intellectual Property
  • The property of a person's intellect or mind.
  • Licensee
  • In a licensing agreement, this party pays for the right to use another company's image or name.
  • Licensor
  • In a licensing agreement, this party that has the right to allow another company to use their image or name.
  • Why buy this report?

    IBISWorld’s Industry Market Report on Intellectual Property Licensing is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Intellectual Property Licensing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Intellectual Property Licensing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Intellectual Property Licensing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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