Exclusive rights: Stronger advertising expenditure will help drive licensing for music and other media

IBISWorld’s Intellectual Property Licensing Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.


Industry Threats & Opportunities

  • Higher corporate profit created resurgent demand for intellectual licensing agreements and other industry services
  • Stronger consumer spending and company restructuring efforts resuscitated profit margins
  • Increased discretionary spending and marketing budgets will maintain industry growth
  • Industry Analysis & Industry Trends

    Over the past five years, stronger corporate profit encouraged businesses to invest in intellectual property licensing. Going forward, industry revenue is anticipated to continue to grow as stronger macroeconomic conditions bode well for the Intellectual Property Licensing industry. Falling unemployment and improving consumer conditions will help boost consumer spending on a variety of items, while rising advertising expenditure will help encourage consumer purchases to trend toward brand names.

    Industry Report - Industry SWOT Analysis Chapter

    The Intellectual Property Licensing industry is in the mature stage of its economic life cycle. The industry is characterized by growth in line with that of the overall economy, wholeheartedly accepted products and services and a moderate level of technological change. Intellectual property assists inventors of new products and systems to be exclusively financially awarded for new developments. Industry value added (IVA), which is used to measure an industry's contribution to the overall economy, is anticipated to rise at an annualized 3.4% over the 10 years to 2022. Although industry wages have increased over the past five years, IVA growth has been primarily driven by revenue growth. IVA

    Additional Insights for the Intellectual Property Licensing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Intellectual Property Licensing Industry are

  • Effective product promotion
  • Establishment of brand names
  • Access to quality personnel management
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Consumer spending in the Intellectual Property Licensing industry impact industry performance..

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    Industry Products

    What is the Intellectual Property Licensing Industry?

    Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.

    Industry Products
    Franchise licensing
    Trademark licensing
    Patent licensing
    Oil royalty leasing
    Industry Activities
    Assigning rights to intangible assets (including patents, trademarks and brand names, except copyrighted works)
    Assigning rights to franchise agreements (where a royalty payment or licensing fee is paid to the asset holder)
    Franchises, selling or licensing
    Music licensing to radio stations
    Patent purchasing and licensing
    Patent leasing
    Performance rights, publishing and licensing of assets

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Consumer spending
  • Per capita disposable income
  • Total advertising expenditure
  • Demand from movie and video production

  • Current Performance
  • Consumer demand remains steady
  • Business investment
  • Profit and industry size
  • Chart: Revenue Growth

  • Industry Outlook
  • Slow growth in consumer demand
  • Business investment
  • Profit and industry size
  • Table: Intellectual Property Licensing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Intellectual Property Licensing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Performers & Creative Artists
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Advertising Agencies
  • Law Firms
  • Manufacturing
  • Performers & Creative Artists

  • Products & Services
  • Franchise licensing
  • Patent licensing
  • Trademark licensing
  • Other
  • Oil royalty leasing
  • Chart: Intellectual Property Licensing Industry Products and Services Segmentation

  • Demand Determinants
  • Expected benefits from brand rights
  • Flexibility to operate under the license conditions
  • Target market of a brand
  • Marketing budgets and disposable income

  • Major Markets
  • Product distribution franchisees
  • Manufacturers
  • Arts and entertainment companies
  • Professional, business and financial service providers
  • Other
  • Retailers
  • Chart: Major Market Segmentation for the Intellectual Property Licensing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Intellectual Property Licensing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Intellectual Property Licensing Industry

  • Industry Globalization
    Major Companies
    The Walt Disney Company
  • Table: The Walt Disney Company - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Intellectual Property Licensing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Intellectual Property Licensing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total US advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Intellectual Property
  • The property of a person's intellect or mind.
  • Licensee
  • In a licensing agreement, this party pays for the right to use another company's image or name.
  • Licensor
  • In a licensing agreement, this party that has the right to allow another company to use their image or name.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Intellectual Property Licensing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Intellectual Property Licensing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Intellectual Property Licensing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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