Exclusive rights: Stronger advertising expenditure will help drive licensing for music and other media

Over the past five years, stronger corporate profit encouraged businesses to invest in intellectual property licensing. Going forward, industry revenue is anticipated to continue to grow as stronger macroeconomic conditions bode well for the Intellectual Property Licensing industry. Falling unemployment and improving consumer conditions will help boost consumer spending on a variety of items, while rising advertising expenditure will help encourage consumer purchases to trend toward brand names...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Higher corporate profit created resurgent demand for intellectual licensing agreements and other industry services
  • Stronger consumer spending and company restructuring efforts resuscitated profit margins
  • Increased discretionary spending and marketing budgets will maintain industry growth
  • Industry Report - Industry Products Chapter

    Franchise licensingFranchise licensing, which is estimated to account for 38.9% of industry revenue, involves the franchising of a product or brand name for use by a franchisee. The franchisor, which is generally a manufacturer or product supplier, engages dealers as franchisees to resell or produce the final product. The franchisee pays the franchisor various fees, such as royalties, to use and operate under the trademark or brand name.These types of franchisers do not provide operating systems for franchisees to operate their business. Exa...purchase to read more.

    Additional Insights for the Intellectual Property Licensing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Intellectual Property Licensing Industry are

  • Effective product promotion
  • Establishment of brand names
  • Access to quality personnel management
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Consumer spending in the Intellectual Property Licensing industry impact industry performance..

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    What's in this report

    What is the Intellectual Property Licensing Industry?

    Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.

    Industry Products
  • Franchise licensing
  • Trademark licensing
  • Patent licensing
  • Oil royalty leasing
  • Industry Activities
  • Assigning rights to intangible assets (including patents, trademarks and brand names, except copyrighted works)
  • Assigning rights to franchise agreements (where a royalty payment or licensing fee is paid to the asset holder)
  • Franchises, selling or licensing
  • Music licensing to radio stations
  • Patent purchasing and licensing
  • Patent leasing
  • Performance rights, publishing and licensing of assets
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Consumer spending
  • Per capita disposable income
  • Total advertising expenditure
  • Demand from movie and video production

  • Current Performance
  • Consumer demand remains steady
  • Business investment
  • Profit and industry size
  • Chart: Revenue Growth

  • Industry Outlook
  • Slow growth in consumer demand
  • Business investment
  • Profit and industry size
  • Table: Intellectual Property Licensing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Intellectual Property Licensing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Performers & Creative Artists
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Advertising Agencies
  • Law Firms
  • Manufacturing
  • Performers & Creative Artists

  • Products & Services
  • Franchise licensing
  • Patent licensing
  • Trademark licensing
  • Other
  • Oil royalty leasing
  • Chart: Intellectual Property Licensing Industry Products and Services Segmentation

  • Demand Determinants
  • Expected benefits from brand rights
  • Flexibility to operate under the license conditions
  • Target market of a brand
  • Marketing budgets and disposable income

  • Major Markets
  • Product distribution franchisees
  • Manufacturers
  • Arts and entertainment companies
  • Professional, business and financial service providers
  • Other
  • Retailers
  • Chart: Major Market Segmentation for the Intellectual Property Licensing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Intellectual Property Licensing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Intellectual Property Licensing Industry

  • Industry Globalization
    Walt Disney Co,
  • Table: Walt Disney Co - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Intellectual Property Licensing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Intellectual Property Licensing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total US advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Intellectual Property
  • The property of a person's intellect or mind.
  • Licensee
  • In a licensing agreement, this party pays for the right to use another company's image or name.
  • Licensor
  • In a licensing agreement, this party that has the right to allow another company to use their image or name.
  • What Our Customers Say

    Why buy this report?

    The Intellectual Property Licensing industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
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    This report on Intellectual Property Licensing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Intellectual Property Licensing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Intellectual Property Licensing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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