Exclusive rights: Stronger advertising expenditure will help drive licensing for music and other media

Over the five years to 2018, the Intellectual Property Licensing industry has grown amid broad economic improvements in the United States. Demand for premium brands increased with rising per capita disposable income and high consumer confidence, as marketing and advertising have an influential effect on discretionary consumer spending. Additionally, higher corporate profit created resurgent demand for intellectual licensing agreements and other services as small businesses purchased the rights to use major brands to access established consumer markets. Over the next five years, growth is expected to be more subdued compared to the previous period as the overall economy emerges from the throes of economic recovery...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Higher corporate profit created resurgent demand for intellectual licensing agreements and other industry services
  • Stronger consumer spending and company restructuring efforts resuscitated profit margins
  • Demand for industry products will slow, contributing to subdued expected growth
  • Industry Report - Industry Locations Chapter

    There is a high level of geographic concentration in areas where large businesses congregate, as these companies are more likely to control rights to valuable brands and franchises. However, revenue is generated across all regions in the United States.Mid-AtlanticThe Mid-Atlantic region dominates the industry by revenue, but largely comprises of big enterprises. Delaware generates a large portion of the region’s revenue within the industry, owing largely to tax laws and the use of holding companies within the state. Holding companies allow companies to operate in other states but report earnings within a Delaware subsidiary or division. Com...purchase to read more.

    Additional Insights for the Intellectual Property Licensing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Intellectual Property Licensing Industry are

  • Effective product promotion
  • Establishment of brand names
  • Access to quality personnel management
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Total advertising expenditure in the Intellectual Property Licensing industry impact industry performance..

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    What's in this report

    What is the Intellectual Property Licensing Industry?

    Operators in this industry ascribe subordinate rights to assets such as patents, trademarks, brand names and franchise agreements for a licensing fee, which is paid to the asset holder. Operators own the rights to the original assets but may not be the creators. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded, as are copyright revenue inflows.

    Industry Products
  • Franchise licensing
  • Trademark licensing
  • Patent licensing
  • Oil royalty leasing
  • Industry Activities
  • Assigning rights to intangible assets (including patents, trademarks and brand names, except copyrighted works)
  • Assigning rights to franchise agreements (where a royalty payment or licensing fee is paid to the asset holder)
  • Franchises, selling or licensing
  • Music licensing to radio stations
  • Patent purchasing and licensing
  • Patent leasing
  • Performance rights, publishing and licensing of assets
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Total advertising expenditure
  • Consumer spending
  • Demand from movie and video production
  • Per capita disposable income
  • Percentage of services conducted online

  • Current Performance
  • Consumer demand remains steady
  • Business investment
  • Profit and industry size
  • Chart: Revenue Growth

  • Industry Outlook
  • Slower growth in consumer demand
  • Business investment
  • Profit and industry size
  • Table: Intellectual Property Licensing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Intellectual Property Licensing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • Performers & Creative Artists
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Advertising Agencies
  • Law Firms
  • Manufacturing
  • Performers & Creative Artists

  • Products & Services
  • Franchise licensing
  • Patent licensing
  • Trademark licensing
  • Other
  • Oil royalty leasing
  • Chart: Intellectual Property Licensing Industry Products and Services Segmentation

  • Demand Determinants
  • Expected benefits from brand rights
  • Flexibility to operate under the license conditions
  • Target market of a brand
  • Marketing budgets and disposable income

  • Major Markets
  • Entertainment
  • Women's consumer goods
  • Men's consumer goods
  • Home products
  • Other
  • Chart: Major Market Segmentation for the Intellectual Property Licensing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesDepreciation
  • Chart: Cost Structure Benchmarking – Sector vs Intellectual Property Licensing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Intellectual Property Licensing Industry

  • Industry Globalization
    The Walt Disney Company,
  • Table: The Walt Disney Company - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Intellectual Property Licensing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Intellectual Property Licensing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total US advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Intellectual Property
  • The property of a person's intellect or mind.
  • Licensee
  • In a licensing agreement, the party that pays for the right to use another company's image or name.
  • Licensor
  • In a licensing agreement, the party that has may permit another company to use their image or name.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Intellectual Property Licensing Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Intellectual Property Licensing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Intellectual Property Licensing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Intellectual Property Licensing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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